The Web 2.0 and social software explosion has the capability to transform the online profile of libraries and help reach out to tech-savvy young users to whom the library may be invisible. Libraries can now easily collaborate and create online communities, as well as explore new ways in which to communicate with, educate and attract new users - and also to market themselves. This new book from acclaimed author, Phil Bradley takes a clear and practical approach as it explains exactly how to use the different types of Web 2.0 technologies, and, using examples, shows how libraries can get the most out of them. Illustrations help guide readers through each step of creating a range of resources, and a collaborative, Web 2.0 companion website managed by the author ensures that readers are kept up to date with developments in this highly dynamic and fast-moving area.Coverage includes: what is Web 2.0?; RSS; weblogs; finding your voice - using podcasts; start pages; social bookmarking services; build your own search engines; creating and using websites and pages; using instant messaging; photograph-sharing utilities; and, implementing Web 2.0. This is essential reading for library and information professionals wishing to harness the social networking revolution to their advantage. It will also be valuable for website authors and students of library and information studies.
"This is the sort of book that will be read and referred to by librarians the world over who are keen to be stimulated by the possibilities of web 2.0 and put into practice the many good ideas to enliven and refresh their library services." - Online Information Review