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Praise for the First Edition: ' I can't think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful' - Sociology. The Second Edition of this bestselling text provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society.