BOOK
A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Marketing
(2006)
Additional Information
Book Details
Abstract
Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It looks at areas that textbooks ignore, such as the development of marketing as a discipline and as an academic subject and raises arguments that they won't have heard about in their lectures. It's the antidote to the boring textbook, but still tackles the key areas addressed on marketing courses. It will challenge students' thinking and help them get a good mark in their exams.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Introduction | |||
| 1. The Invisible People gather | |||
| 2. Dynamiting Heaven | |||
| 3. Terror comes to the Teles Pires | |||
| 4. An award for the dam builders | |||
| 5. The story of Sinop | |||
| 6. Soya invades the Cerrado | |||
| 7. The threat to the Amazon | |||
| 8. The soya transport corridor | |||
| 9. Why the ‘Amazon Soya Moratorium’ is greenwash | |||
| 10. All crime and no punishment | |||
| 11. Land speculators poised to gain control | |||
| 12. The guardians of the forest | |||
| 13. Deforestation becomes big business | |||
| 14. Warming wood and wild-cat mining | |||
| 15. Old enemies work together | |||
| Conclusion | |||
| Glossary |