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Abstract
Albums are the most profitable product offered by wedding photographers, but also one of the most complicated to design, assemble and market. Here, Bob Coates takes photographers inside the process, showing them the possibilities and offering suggestions for enhancement of portfolios and profits. In each chapter photographers discuss the creative choices they take for each design and how they market their work. By following these proven practices and techniques, photographers in all demographics can learn how to give their clients that 'upscale' feel.