BOOK
Kathleen Hawkins Guide To Sales And Marketing For Professional Photographers
(2012)
Additional Information
Book Details
Abstract
Remaining profitable in today's challenging market requires a well-conceived marketing strategy and top notch sales skills. Here, Kathleen Hawkins demonstrates to photographers how to acheive this goal. Beginning with branding and encompassing client relationship development and loyalty-building programmes, this is the perfect guide for aspiring commercial photographers.