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Abstract
Internationally acclaimed commercial, portrait and wedding photographer Brett Florens' sensational handbook guides readers through the rigours of getting the shots, marketing their work, mingling with guests, making the sales and designing one-of-a-kind albums that will thrill their clients. Florens' insightful text on business basics, marketing materials and technical prowess is perfectly paired with page after page of `now' images. His finger is firmly on the pulse of the wedding industry, offering fashion-inspired, magazine-style images seen in bridal magazines.