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Abstract
An examination of the last decade of pro wrestling, looking at both the unprecedented surge in mass appeal that turned it into a billion-dollar business and the decision-making follies that put it back down on the mat. Fritz and Murray analyse the four major North American promotions, following their exploits from business, storyline and character standpoints. Major wrestling stars like The Rock, Steve Austin and Hulk Hogan add their unique, first-hand insights to complete a telling mix.