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Book Details
Abstract
The economic and cultural role of the 'creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising. Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| * Preface | |||
| Deborah Eade | |||
| * Understanding difference and building solidarity: a challenge to development initiatives | |||
| Mary B. Anderson; | |||
| * Gender, development and training: raising awareness in the planning process | |||
| Naila Kabeer | |||
| * Working with street children | |||
| Tom Scanlon, Francesca Scanlon and Maria Luiza Nobre Lamarao | |||
| * Older people and development: the last minority? | |||
| Mark Gorman | |||
| * Culture, liberation and "development" | |||
| Shubi L. Ishemo | |||
| * The politics of development in longhouse communities in Sarawak | |||
| Dimbab Ngidang | |||
| * What is development? | |||
| Hugo Slim | |||
| * Research into local culture:implications for participatory development | |||
| Odhiambo Anacleti | |||
| * An education programme for peasant women in Honduras | |||
| Rocio Tabora | |||
| * Challenging gender stereotypes in training: Mozambican refugees in Malawi | |||
| Lewis B Dzimbiri; | |||
| * Defining local needs: a community based diagnostic survey in Ethiopia | |||
| Yezichalem Kassa and Feleke Tadele | |||
| * Empowerment examined | |||
| Jo Rowlands | |||
| * Some thoughts on gender and culture | |||
| Maitrayee Mukhopadhyay | |||
| * Who is the expert? | |||
| Valerie Emblen | |||
| * Annotated bibliography |