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Qualitative Marketing Research: A Cultural Approach

Qualitative Marketing Research: A Cultural Approach

Johanna Moisander,Anu Valtonen

(2006)

Additional Information

Book Details

Abstract

While covering the emerging cultural approach in the field of marketing and consumer research, this book provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

Table of Contents

Section Title Page Action Price
Prelims (Contents, Figures, Tables, Boxes, Acknowledgements, About the authors, List of abbreviations)
1. Introduction
2. Religion and development - can they go together?
3. How does religion affect the ‘BINGOs’?
4. Dakshin Kannada and Dharmasthala Temple
5. SKDRDP, the rural development programme
6. Microfinance
7. Livelihoods
8. The sevanirathas
9. Two cases of success
10. The results of SKDRDP’s work; What explains SKDRDP’s success?
11. Islamic development practice
12. Christian development practice and some examples
13. Conclusions