BOOK
Communication Theory & Research : An EJC Anthology
Denis McQuail,Peter Golding,Els De Bens
(2005)
Additional Information
Book Details
Abstract
This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| About This Book | |||
| Section | |||
| Chapter | |||
| Deciding | |||
| Planning | |||
| Section | |||
| Chapter | |||
| D: Before Starting | |||
| 1 Planning | |||
| Strategy | |||
| Production | |||
| E: Making Design | |||
| 2 Overall Design | |||
| Work | |||
| Decisions | |||
| 16 Appearance and Character of the Material | |||
| 16 Form 23 Binding | |||
| 16 Shape 25 Trimming | |||
| 17 Size 25 Paper Quality | |||
| 22 Folding 29 Colour | |||
| 3 0 Cover Design | |||
| 3 2 Contents | |||
| 3 3 Chapter 3 Elements of Design | |||
| 3 3 Lettering | |||
| 33 Terminology | |||
| 34 Legibility of Lettering | |||
| 34 Upper and Lower Case | |||
| 35 Style and Variation | |||
| 38 Size | |||
| 39 Spacing | |||
| 42 Contrast | |||
| 43 Continuity | |||
| 43 | |||
| 44 | |||
| Illustrations | |||
| Different Kinds of Picture | |||
| 45 Using Pictures Effectively | |||
| 48 Diagrams and Symbols | |||
| 51 Cartoons, Comics and Fotonovelas | |||
| 53 Styles Suitable for Printing | |||
| 61 | |||
| 5 5 Layout | |||
| 56 Spacing | |||
| 60 Margins | |||
| Length of Line | |||
| 61 Columns | |||
| 62 Justified and Unjustified Setting | |||
| 63 Headings | |||
| 63 Imposition | |||
| 64 Emphasizing Information | |||
| 6 7 Section F: Practical Work | |||
| 68 Chapter 4 Basic Resources | |||
| 68 Working Space | |||
| 68 Space 68 Light | |||
| 68 Equipment and Materials | |||
| 68 Drawing Board 74 Cutting Tools | |||
| 69 Drawing Instruments and Guides 75 Adhesives | |||
| 70 Pencils and Pens 7 5 Papers | |||
| 73 Brushes 76 Other Equipment | |||
| 73 Inks and Paints | |||
| 7 7 Chapter 5 Production of Artwork | |||
| 7 7 Lettering Methods | |||
| 7 7 Producing Lettering by Hand | |||
| 78 Using Stencils | |||
| 79 Dry Transfer Lettering | |||
| 80 Useful Machines | |||
| 8 1 Typesetting for Direct Printing by Letterpress | |||
| 82 Photocomposition | |||
| 82 Planning and Preparing Copy | |||
| 82 Preparing Typewritten Copy | |||
| 83 Editing | |||
| 83 Casting Off and Copyfitting | |||
| 93 Marking-up Copy for Typesetting | |||
| 95 Proof Reading | |||
| 96 Illustrations | |||
| 96 Line Drawings | |||
| 98 Copying and Enlarging Reference Pictures | |||
| 1 03 Planning the Size of Pictures | |||
| 1 04 Roughs and Grids | |||
| 104 Roughs | |||
| 105 Grids | |||
| 105 Paste-Up | |||
| 105 Preparing Make-up Sheets | |||
| 1 06 Checking the Layout | |||
| 106 Pasting-up | |||
| 1 07 Pasting-up for More than One Colour | |||
| 108 Some Final Comments | |||
| 109 Glossary | |||
| 114 References | |||
| 115 Bibliography |