Abstract

Offering new services is a great way for your organization to drive traffic and boost revenue, and what better foundation for these services than IP? This much is a given. The difficulty is uniting business and technical perspectives in a cohesive development and deployment process.

Meeting this challenge is the focus of Developing IP-Based Services. The only book of its kind devoted exclusively to IP-based services, it provides a blueprint for all the engineers, managers, and analysts who must come together to build these services and bring them online.
Inside, you'll find just the right balance of business and technical coverage, introduced with a lucid discussion of the principles of service development and wrapped up with three case studies illustrating effective provisioning in today's marketplace. Read the chapters relating to your role, and you'll play it more successfully. Have your team read the entire book, and you'll achieve a level of collaboration and shared understanding that will quickly accrue to the bottom line.
* Valuable insight from authors with extensive service provisioning and product development experience.
* Written for business and technical readers at a wide range of companies, including established telecoms, ISPs, ASPs, Clecs, bandwidth brokers, and vendors.
* Probes the business issues that will make or break your effort, including shortening the development cycle and choosing a competitive model.
* Provides the technical coverage required for successful implementation, according to the terms of the business model you choose.
* Focuses on the IP technologies that offer your service and its users the greatest value, including MPLS, Voice Over IP, and multicast.
* Helps you meet tough challenges relating to security and Quality of Service.
* Concludes with case studies illustrating successful service development and deployment in three companies.
Synchronized perfectly -- at the moment in time when market demand is shifting from simple Internet connectivity services to feature-rich and more sophisticated intra or extra network services -- Morrow and Vijayananda's Developing IP-Based Services spans the gap to provide both vision and solutions for service providers to start profitable, value-added network services businesses!
--Y. Reina Wang, Senior Technical Staff Member, AT&T Labs
This book is written by the people who are not theoreticians, but practitioners. It will make quite a noticeable contribution to the service provider field.
--Yakov Rekhter, Juniper Network