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Abstract
'This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago. Offering an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment, David Holmes contrasts the 'first media age' of broadcast with the 'second media age' of interactivity.