Menu Expand
European Business and Marketing:

European Business and Marketing:

Phil Harris and Frank McDonald

(2004)

Additional Information

Book Details

Abstract

Designed for undergraduate and postgraduate courses, this book introduces students, through seven core chapters, to the issues that are emerging within the EU and its relations to the wider Europe and the rest of the world. These seven themes are backed up by integrated case studies providing an opportunity for analysis and discussion of the changes happening and the unique features of the European business market.