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Sustainability Is the New Advantage

Sustainability Is the New Advantage

Peter McAteer

(2019)

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Book Details

Abstract

During the last 150 years, we have stressed the oceans, warmed the planet and overextended almost every natural resource. To create real change will require a generation of leaders and businesses that think and act differently. "Sustainability Is the New Advantage" identifies the skill sets, best practices, and new ideas needed to teach a new generation to start, grow, and manage sustainable organizations.


The book is really good. It’s interesting. It’s practical. And it displays great expertise. Drawing on his vast knowledge, McAteer’s book is a masterly, practical synthesis showing what companies—and their leaders individually—need to do to build a more sustainable future. His comments about smaller businesses are spot on. Well done!
—Thomas A. Stewart, Executive Director, National Center for the Middle Market, Fisher College of Business, The Ohio State University


Peter McAteer is managing director of SustainLearning, member of the board of directors for KPPM Global, and former managing director of Harvard Business Publishing, Corporate Learning.


"Sustainability Is the New Advantage" opened up a whole new world for me as a leader. It challenged me to move from advocacy to action. Based on cutting edge insights, this is a game changing book and a “must read” for any leader.
—Susan Lansing, Senior Vice President, Head of Learning and Development, Bank of the West


Leaders urgently need new models and tools for doing business more sustainably. In this detailed yet pragmatic guide to adopting and driving sustainability practices, Peter McAteer shares a lifetime of hard won lessons and examples, providing valuable tools to help diverse teams and organizations to adapt to the essential challenge of our time.
—Dr. Hal Movius, President, Movius Consulting and co-author of Built to Win


Combining practical tools and powerful stories, "Sustainability Is the New Advantage" is an indispensable guide to one of the most critical issues of our time.
—Scott D. Anthony, Innosight Senior Partner and lead author of Dual Transformation


Peter McAteer has written an extraordinary "Sustainability Is the New Advantage" is an all-in-one instructional manual that companies (of any size) can use to gain a clear competitive advantage by exploiting the opportunities offered by a commitment to sustainability. Every business school should be teaching at least one course based on this book. McAteer analyzes and illustrates the leadership required to meet a range of sustainability challenges, along with the new knowledge that will be needed, techniques for recruiting and developing the right talent, and strategies for providing continuous training.
—Lawrence Susskind, Ford Professor of Urban and Environmental Planning, Massachusetts Institute of Technology, and Director of the MIT Science Impact Collaborative


McAteer has created a masterpiece on sustainability. He personalizes the sustainability agenda, then surrounds it with facts and offers guidance on how to grow the sustainability movement. He notes especially that planet, profit, and people can coexist and mutually reinforce each other to benefit all. Kudos for this great work.
—Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan, and Partner, The RBL Group


"Sustainability Is the New Advantage" taps into a topic of great relevance to everyone who cares about our planet and our local communities. McAteer offers examples from all over the world and adds personal insights that make the book inspiring.
—S. Harikumar, CEO and Managing Director, Origin Learning India


This book is a fresh call for action. A beautiful and necessary effort underpinned by the experience that comes from a long-standing professional career. McAteer puts the reader at the crossroads of the private and public sectors, of education and corporate life. At a time when discussions about sustainability seem entangled in politics, McAteer’s book calls us back to the stage where human choice and motivation make a difference. His persuasive voice and creative use of research and stories encourages us to lead, learn, and collaborate.
—Alfons Sauquet Rovira, Professor of Learning and Knowledge, ESADE, Chairperson, Academy of Business in Society (ABIS)


During the last 150 years, we have stressed the oceans, warmed the planet and overextended almost every natural resource. To create real change will require a generation of leaders and businesses that think and act differently. "Sustainability Is the New Advantage" identifies the skill sets, best practices, and new ideas needed to teach a new generation to start, grow, and manage sustainable organizations.

The shift to more sustainable business practices is the third act in the age of the corporation. Research tells us that during major market transitions, early adopters reign. That means only 15%–20% of businesses will make a bold transition to a sustainable business model during the next five to ten years. Everyone else will likely make incremental changes with less risk.

Transformation is a difficult process for any company and ‘Sustainability Is the New Advantage’ offers a straightforward process for sustainability champions to advocate for accelerated change. Each company that succeeds in becoming a sustainable business is a collective win for the business community as well as future generations. To paraphrase Gandhi, we each need to be the change we want to see in the world.


I’ve known Peter McAteer and his family for many years and have long respected their commitment to entrepreneurial business ideas, profitability, and values. Education was a force for change for Peter’s family and advancing the acquisition of knowledge underpins all his career decisions. This new book has a personal touch and offers an argument that is deeply rooted in his family traditions and that interprets family as the global village to which we are all tied.
McAteer ’s vision for a sustainable business culture is one that individual leaders and businesses large and small can incorporate in practical ways. McAteer writes in an accessible way while arguing with data and reason. He is able to tell stories of successful strategies that are engaging and scalable. As an educator preparing the current generation for leadership, I see this as a book that will engage and challenge.
—Susan King, Dean, UNC School of Media and Journalism


As dean of a European school with six campuses and a global student population, I am acutely aware of the fact that sustainability issues cross borders and require a collaborative sense of responsibility. McAteer’s focus on current corporate leaders deals with a practical reality. If we are going to make progress on environmental and social challenges in the coming decades, the people currently working in organizations need to be re-trained to solve the problems. All business practitioners should read "Sustainability Is the New Advantage". It is a stimulating book that invites readers not only to revisit their personal accountability on this topic but encourages everyone to take concrete actions. McAteer provides a practical path forward.
—Bertrand Moingeon, Dean for Executive Education and Corporate Initiatives, ESCP Europe

Table of Contents

Section Title Page Action Price
Cover Cover
Praise for Sustainability Is the New Advantage i
Anthem Environment and Sustainability Initiative iv
Title v
Copyright vi
Contents vii
List of Illustrations xi
Foreword xiii
Introduction 1
Part One: Sustainability and the Evolution of Business 9
Chapter 1: A Journey of Self-Discovery 11
From Migrants to Citizens 15
The Fundamental Dilemma 19
So, Where Are We Today? 21
Reader Reflection 24
Chapter 2: Connecting Sustainability to Your Life Experience 27
What Is Sustainability? 29
Evolving Definitions of Sustainability 34
Reader Reflection 40
Chapter 3: Sustainability and Emerging Business Models 44
Old Thinking and New Thinking 48
The Link between Business Models and Talent Development 56
Reader Reflection 59
Chapter 4: Smaller Companies Need a Different Solution 62
W.S. Badger’s Green Team 65
Jana Small Finance Bank: Focused on the Urban Poor 67
Rype Office Ltd: Matching Mission to Government Policy 69
Fishing in East Africa: Local Challenges Are Complex 70
SME Investment Challenges in Brazil 71
The Four Sustainability Promises of KPPM Global 72
Reader Reflection 74
Part Two: Leading the Sustainability Agenda 79
Chapter 5: It Always Starts with One Committed Leader 81
Where Change Can Begin: The Demonstration Project 82
Six Steps Every Sustainability Leader Can Take 84
Reader Reflection 97
Chapter 6: Day-to-Day Problem-Solving Accelerates Change 100
Ancient Practices 101
Current Problem-Solving Practices 104
A New Seven-Step Sustainable Model 105
Reader Reflection 109
Chapter 7: Anchoring Sustainability into the DNA of Your Business 112
Galaxy Entertainment: A Deep Commitment to Core Values 114
East-West Seed Company: A Study in “Seedsmanship” 116
Four Types of Knowledge Transfer and Their Impact 118
Talent Development and Sustainability 122
A Sustainability Action Model 125
Reader Reflection 126
Part Three: Building Talent And Operational Excellence For Sustainability 131
Chapter 8: Discovery, Value, and the Sharing of New Knowledge 133
Creating the Framework for the Learning Organization 135
Organizing the Transfer of Knowledge 137
The Changing Concept of Foundation Knowledge 139
Types and Value of Knowledge 141
So, What Is the Case for Making Higher Investments? 144
Where Can I Look for Help? 153
Reader Reflection 154
Chapter 9: Building Your Talent Plan 157
Authenticity and Transparency 161
The Importance of Collaboration 162
Creating Value with Multigenerational Talent 163
Include Your Ecosystem in Your Talent Plan 164
Become the Employer of Personal Growth 165
Reader Reflection 173
Chapter 10: Strategies for Supporting an Evolving Business 178
Knowledge Shopping 180
Data Management and Statistical Analysis 184
Content Editing and Curation 185
Discussion Leadership 188
Experience Design 190
Developing External Partnerships 192
Reader Reflection 193
Chapter 11: Key Areas for Training and Growth 196
Changing the Way You Do Product Design 197
Changing the Way You Do Sourcing 198
Finance and Integrated Reporting 200
Business Ethics 203
Understanding the Importance of Religion and National Identity 205
Reader Reflection 207
Chapter 12: Can You Deliver Passion, Purpose, and High Performance? 211
Am I Personally Prepared to Act as a Sustainability Champion? 212
To What Degree Is My Organization Committed to Change, and What Capabilities Do We Have to Carry Out Change? 216
How Fast Can We Scale a Business Transformation? 220
Chapter 13: Resources for Sustainability Champions 225
Sustainable Development Goals and Examples of Resources 226
Closing Thoughts on Being a Sustainability Champion 235
Afterword 237
Acknowledgments 241
Appendix: List of Resources 243
Notes 254
Index 268