BOOK
International Business: The Challenges of Globalization, Global Edition
John J. Wild | Kenneth L. Wild
(2019)
Additional Information
Book Details
Abstract
For courses in international business.
Cultural focus helps students understand key concepts in international business
International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers.The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidily changing world.
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0134890493 / 9780134890494 International Business: The Challenges of Globalization Plus MyLab Management with Pearson eText -- Access Card Package, 9/e
Package consists of:
· 0134729226 / 9780134729220 International Business: The Challenges of Globalization
· 0134732014 / 9780134732015 MyLab Management with Pearson eText -- Access Card -- for International Business: The Challenges of Globalization
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Cover | Cover | ||
| Title Page | 3 | ||
| Copyright Page | 4 | ||
| Brief Contents | 5 | ||
| Contents | 6 | ||
| Dedication Page | 17 | ||
| Preface | 18 | ||
| Acknowledgments | 23 | ||
| About the Authors | 26 | ||
| Part 1 Global Business Environment | 28 | ||
| Chapter 1 Globalization | 28 | ||
| Ray‐Ban: Looking Good Again | 29 | ||
| 1.1 Key Players in International Business | 30 | ||
| Multinational Corporations | 31 | ||
| Entrepreneurs and Small Businesses | 32 | ||
| manager’s briefcase: The Keys to Global Success | 32 | ||
| 1.2 What Is Globalization? | 33 | ||
| Globalization of Markets | 34 | ||
| global sustainability: Three Markets, Three Strategies | 35 | ||
| Globalization of Production | 35 | ||
| 1.3 Forces Driving Globalization | 36 | ||
| Falling Barriers to Trade and Investment | 36 | ||
| Technological Innovation | 38 | ||
| Measuring Globalization | 42 | ||
| 1.4 Debate about Jobs and Wages | 43 | ||
| Against Globalization | 43 | ||
| For Globalization | 43 | ||
| Summary of the Jobs and Wages Debate | 44 | ||
| 1.5 Debate about Income Inequality | 45 | ||
| Inequality within Nations | 45 | ||
| Inequality between Nations | 45 | ||
| Global Inequality | 46 | ||
| 1.6 Debate about Culture, Sovereignty, and the Environment | 47 | ||
| Globalization and Culture | 47 | ||
| culture Matters: The Culture Debate | 47 | ||
| Globalization and National Sovereignty | 48 | ||
| Globalization and the Environment | 48 | ||
| 1.7 Developing Skills for Your Career | 49 | ||
| The Global Business Environment | 50 | ||
| The Road Ahead for International Business | 51 | ||
| bottom line for business | 52 | ||
| Chapter Summary | 55 | ||
| Key Terms | 54 | ||
| TALK ABOUT IT 1 | 54 | ||
| TALK ABOUT IT 2 | 54 | ||
| Ethical Challenge | 55 | ||
| Teaming Up | 55 | ||
| Market EntryStrategy Project | 55 | ||
| Practicing International Management Case | 56 | ||
| Appendix World Atlas | 57 | ||
| Part 2 National Business Environments | 66 | ||
| Chapter 2 Cross‐Cultural Business | 66 | ||
| Hold the Pork, Please! | 67 | ||
| 2.1 What Is Culture? | 68 | ||
| National Culture | 68 | ||
| Subcultures | 69 | ||
| Physical Environment | 69 | ||
| Need for Cultural Knowledge | 70 | ||
| culture Matters: Creating a Global Mindset | 70 | ||
| 2.2 Values and Behavior | 71 | ||
| Values | 71 | ||
| Attitudes | 72 | ||
| Aesthetics | 72 | ||
| Appropriate Behavior | 72 | ||
| MANAGER’S BRIEFCASE: A Globetrotter’s Guide to Meetings | 73 | ||
| 2.3 Social Structure and Education | 74 | ||
| Social Group Associations | 74 | ||
| Social Status | 74 | ||
| Social Mobility | 75 | ||
| Education | 76 | ||
| 2.4 Religion | 77 | ||
| Christianity | 77 | ||
| Islam | 77 | ||
| Hinduism | 80 | ||
| Buddhism | 80 | ||
| Confucianism | 81 | ||
| Judaism | 81 | ||
| Shinto | 82 | ||
| 2.5 Personal Communication | 82 | ||
| Spoken and Written Language | 82 | ||
| GLOBAL SUSTAINABILITY: Speaking in Fewer Tongues | 83 | ||
| Body Language | 84 | ||
| 2.6 Culture in the Global Workplace | 85 | ||
| Perception of Time | 85 | ||
| View of Work | 86 | ||
| Material Culture | 86 | ||
| Cultural Change | 87 | ||
| Studying Culture in the Workplace | 88 | ||
| bottom line for business | 91 | ||
| Chapter Summary | 92 | ||
| Key Terms | 93 | ||
| TALK ABOUT IT 1 | 93 | ||
| TALK ABOUT IT 2 | 94 | ||
| Ethical Challenge | 94 | ||
| Teaming Up | 94 | ||
| Market Entry Strategy Project | 94 | ||
| Practicing International Management Case | 95 | ||
| Chapter 3 Political Economy and Ethics | 96 | ||
| PepsiCo’s Global Challenge | 97 | ||
| 3.1 Political Systems | 99 | ||
| Totalitarianism | 99 | ||
| GLOBAL SUSTAINABILITY: From Civil War to Civil Society | 101 | ||
| Democracy | 101 | ||
| MANAGER’S BRIEFCASE: Your Global Security Checklist | 103 | ||
| 3.2 Economic Systems | 104 | ||
| Centrally Planned Economy | 104 | ||
| Mixed Economy | 106 | ||
| Market Economy | 107 | ||
| 3.3 Legal Systems | 109 | ||
| culture Matters: Playing by the Rules | 109 | ||
| Common Law | 112 | ||
| Civil Law | 112 | ||
| Theocratic Law | 113 | ||
| 3.4 Global Legal Issues | 113 | ||
| Intellectual Property | 113 | ||
| Product Safety and Liability | 115 | ||
| Taxation | 115 | ||
| Antitrust Regulations | 116 | ||
| 3.5 Ethics and Social Responsibility | 117 | ||
| Philosophies of Ethics and Social Responsibility | 117 | ||
| Bribery and Corruption | 118 | ||
| Labor Conditions and Human Rights | 118 | ||
| Fair Trade Practices | 119 | ||
| Environment | 119 | ||
| bottom line for business | 123 | ||
| Chapter Summary | 124 | ||
| Key Terms | 125 | ||
| TALK ABOUT IT 1 | 125 | ||
| TALK ABOUT IT 2 | 125 | ||
| Ethical Challenge | 125 | ||
| Teaming Up | 126 | ||
| Market Entry Strategy Project | 126 | ||
| Practicing International Management Case | 127 | ||
| Chapter 4 Economic Development of Nations | 128 | ||
| Foxconn: Contracting for Growth | 129 | ||
| 4.1 Economic Development | 130 | ||
| Classifying Countries | 130 | ||
| National Production | 131 | ||
| Purchasing Power Parity | 134 | ||
| Human Development | 135 | ||
| 4.2 Economic Transition | 136 | ||
| Managerial Expertise | 136 | ||
| Shortage of Capital | 136 | ||
| Cultural Differences | 137 | ||
| Sustainability | 137 | ||
| 4.3 Political Risk | 137 | ||
| GLOBAL SUSTAINABILITY: Public Health Goes Global | 140 | ||
| Conflict and Violence | 140 | ||
| Terrorism and Kidnapping | 141 | ||
| Property Seizure | 141 | ||
| Policy Changes | 142 | ||
| Local Content Requirements | 142 | ||
| 4.4 Managing Political Risk | 143 | ||
| Adaptation | 143 | ||
| Information Gathering | 143 | ||
| Political Influence | 144 | ||
| International Relations | 144 | ||
| The United Nations | 144 | ||
| 4.5 Emerging Markets and Economic Transition | 145 | ||
| China’s Profile | 145 | ||
| Chinese Patience and Guanxi | 146 | ||
| China’s Challenges | 147 | ||
| culture Matters: Guidelines for Good Guanxi | 147 | ||
| Russia’s Profile | 148 | ||
| Russia’s Challenges | 148 | ||
| MANAGER’S BRIEFCASE: Russian Rules of the Game | 149 | ||
| bottom line for business | 150 | ||
| Chapter Summary | 150 | ||
| Key Terms | 151 | ||
| TALK ABOUT IT 1 | 151 | ||
| TALK ABOUT IT 2 | 152 | ||
| Ethical Challenge | 152 | ||
| Teaming Up | 152 | ||
| Market Entry Strategy Project | 152 | ||
| Practicing International Management Case | 153 | ||
| Part 3 International Trade and Investment | 154 | ||
| Chapter 5 International Trade Theory | 154 | ||
| From Bentonville to Beijing | 155 | ||
| 5.1 Benefits, Volume, and Patterns of International Trade | 156 | ||
| Benefits of International Trade | 156 | ||
| Volume of International Trade | 156 | ||
| International Trade Patterns | 157 | ||
| culture Matters: Business Culture in the Pacific Rim | 160 | ||
| 5.2 Mercantilism | 161 | ||
| How Mercantilism Worked | 161 | ||
| Flaws of Mercantilism | 162 | ||
| 5.3 Theories of Absolute and Comparative Advantage | 162 | ||
| Absolute Advantage | 163 | ||
| Comparative Advantage | 164 | ||
| 5.4 Factor Proportions Theory | 166 | ||
| Labor Versus Land and Capital Equipment | 167 | ||
| Evidence on Factor Proportions Theory: The Leontief Paradox | 167 | ||
| 5.5 International Product Life Cycle | 168 | ||
| Stages of the Product Life Cycle | 168 | ||
| Limitations of the Theory | 168 | ||
| MANAGER’S BRIEFCASE: Five Fulfillment Mistakes | 169 | ||
| 5.6 New Trade Theory | 170 | ||
| First‐Mover Advantage | 170 | ||
| 5.7 National Competitive Advantage | 170 | ||
| Factor Conditions | 171 | ||
| GLOBAL SUSTAINABILITY: Foundations of Development | 171 | ||
| Demand Conditions | 172 | ||
| Related and Supporting Industries | 172 | ||
| Firm Strategy, Structure, and Rivalry | 172 | ||
| Government and Chance | 172 | ||
| bottom line for business | 173 | ||
| Chapter Summary | 176 | ||
| Key Terms | 175 | ||
| TALK ABOUT IT 1 | 175 | ||
| TALK ABOUT IT 2 | 175 | ||
| Ethical Challenge | 176 | ||
| Teaming Up | 176 | ||
| Market Entry Strategy Project | 176 | ||
| Practicing International Management Case | 177 | ||
| Chapter 6 Political Economy of Trade | 178 | ||
| Regulating the Global Textile and Clothing Trade | 179 | ||
| 6.1 Why do Governments Intervene in Trade? | 180 | ||
| Political Motives | 180 | ||
| GLOBAL SUSTAINABILITY: Managing Security in the Age of Globalization | 181 | ||
| Economic Motives | 182 | ||
| Cultural Motives | 183 | ||
| culture Matters: Myths of Small Business Exporting | 184 | ||
| 6.2 Instruments of Trade Promotion | 185 | ||
| Subsidies | 185 | ||
| Export Financing | 185 | ||
| Foreign Trade Zones | 186 | ||
| MANAGER’S BRIEFCASE: Experts in Export Financing | 186 | ||
| Special Government Agencies | 187 | ||
| 6.3 Instruments of Trade Restriction | 187 | ||
| Tariffs | 187 | ||
| Quotas | 188 | ||
| Embargoes | 190 | ||
| Local Content Requirements | 190 | ||
| Administrative Delays | 190 | ||
| Currency Controls | 191 | ||
| 6.4 Global Trading System | 191 | ||
| General Agreement on Tariffs and Trade (GATT) | 191 | ||
| World Trade Organization (WTO) | 193 | ||
| bottom line for business | 195 | ||
| Chapter Summary | 196 | ||
| Key Terms | 197 | ||
| TALK ABOUT IT 1 | 197 | ||
| TALK ABOUT IT 2 | 197 | ||
| Ethical Challenge | 197 | ||
| Teaming Up | 198 | ||
| Market Entry Strategy Project | 198 | ||
| Practicing International Management Case | 199 | ||
| Chapter 7 Foreign Direct Investment | 200 | ||
| Das Auto | 201 | ||
| 7.1 Pattern of Foreign Direct Investment | 202 | ||
| Ups and Downs of FDI | 202 | ||
| culture Matters: The Cowboy of Manchuria | 204 | ||
| Worldwide Flows of FDI | 204 | ||
| 7.2 Theories of Foreign Direct Investment | 205 | ||
| International Product Life Cycle | 205 | ||
| Market Imperfections (Internalization) | 205 | ||
| Eclectic Theory | 206 | ||
| Market Power | 206 | ||
| 7.3 Management Issues and Foreign Direct Investment | 207 | ||
| Control | 207 | ||
| Purchase‐or‐Build Decision | 208 | ||
| Production Costs | 208 | ||
| MANAGER’S BRIEFCASE: Surprises of Investing Abroad | 208 | ||
| Customer Knowledge | 210 | ||
| Following Clients | 210 | ||
| Following Rivals | 210 | ||
| GLOBAL SUSTAINABILITY: Greening the Supply Chain | 210 | ||
| 7.4 Why Governments Intervene in FDI | 211 | ||
| Balance of Payments | 211 | ||
| Reasons for Intervention by the Host Country | 212 | ||
| Reasons for Intervention by the Home Country | 213 | ||
| 7.5 Government Policy Instruments and FDI | 215 | ||
| Host Countries: Promotion | 215 | ||
| Host Countries: Restriction | 216 | ||
| Home Countries: Promotion | 216 | ||
| Home Countries: Restriction | 216 | ||
| bottom line for business | 217 | ||
| Chapter Summary | 217 | ||
| Key Terms | 218 | ||
| TALK ABOUT IT 1 | 219 | ||
| Ethical Challenge | 219 | ||
| Teaming Up | 219 | ||
| Market Entry Strategy Project | 220 | ||
| Practicing International Management Case | 221 | ||
| Chapter 8 Regional Economic Integration | 222 | ||
| Nestlɐs Global Recipe | 223 | ||
| 8.1 Levels of Integration and the Debate | 224 | ||
| Free Trade Area | 224 | ||
| Customs Union | 225 | ||
| Common Market | 225 | ||
| Economic Union | 225 | ||
| Political Union | 225 | ||
| The Case for Regional Integration | 225 | ||
| The Case Against Regional Integration | 227 | ||
| 8.2 Integration in Europe | 228 | ||
| European Union | 229 | ||
| culture Matters: Czech List | 234 | ||
| European Free Trade Association (EFTA) | 235 | ||
| 8.3 Integration in the Americas | 235 | ||
| North American Free Trade Agreement | 235 | ||
| Central American Free Trade Agreement (CAFTA‐DR) | 237 | ||
| Andean Community (CAN) | 237 | ||
| Southern Common Market (MERCOSUR) | 238 | ||
| Central America and the Caribbean | 238 | ||
| Free Trade Area of the Americas (FTAA) | 239 | ||
| 8.4 Integration in Asia and Elsewhere | 239 | ||
| Association of Southeast Asian Nations (ASEAN) | 239 | ||
| Asia Pacific Economic Cooperation (APEC) | 239 | ||
| MANAGER’S BRIEFCASE: The Ins and Outs of ASEAN | 240 | ||
| Closer Economic Relations (CER) Agreement | 240 | ||
| Gulf Cooperation Council (GCC) | 240 | ||
| Economic Community of West African States (ECOWAS) | 241 | ||
| African Union (AU) | 241 | ||
| bottom line for business | 242 | ||
| Chapter Summary | 244 | ||
| Key Terms | 243 | ||
| TALK ABOUT IT 1 | 243 | ||
| TALK ABOUT IT 2 | 244 | ||
| Ethical Challenge | 244 | ||
| Teaming Up | 244 | ||
| Market Entry Strategy Project | 244 | ||
| Practicing International Management Case | 245 | ||
| Part 4 The International Financial System | 246 | ||
| Chapter 9 International Financial Markets | 246 | ||
| Wii Is the Champion | 247 | ||
| 9.1 Importance of the International Capital Market | 248 | ||
| Purposes of National Capital Markets | 249 | ||
| Purposes of the International Capital Market | 249 | ||
| GLOBAL SUSTAINABILITY: Big Results from Microfinance | 250 | ||
| Forces Expanding the International Capital Market | 250 | ||
| World Financial Centers | 251 | ||
| 9.2 International Capital Market Components | 252 | ||
| International Bond Market | 252 | ||
| International Equity Market | 253 | ||
| Eurocurrency Market | 253 | ||
| 9.3 The Foreign Exchange Market | 254 | ||
| Functions of the Foreign Exchange Market | 254 | ||
| 9.4 Currency Quotes and Rates | 256 | ||
| Quoting Currencies | 256 | ||
| Spot Rates | 259 | ||
| Forward Rates | 259 | ||
| Swaps, Options, and Futures | 260 | ||
| 9.5 Market Instruments and Institutions | 261 | ||
| Trading Centers | 261 | ||
| Important Currencies | 261 | ||
| Interbank Market | 262 | ||
| Securities Exchanges | 262 | ||
| Over‐the‐Counter Market | 263 | ||
| MANAGER’S BRIEFCASE: Managing Foreign Exchange | 263 | ||
| Instruments for Restricting Currencies | 264 | ||
| bottom line for business | 264 | ||
| Chapter Summary | 267 | ||
| Key Terms | 266 | ||
| TALK ABOUT IT 1 | 266 | ||
| TALK ABOUT IT 2 | 267 | ||
| Ethical Challenge | 267 | ||
| Teaming Up | 267 | ||
| Market Entry Strategy Project | 267 | ||
| Practicing International Management Case | 268 | ||
| Appendix Calculating Percent Change in Exchange Rates | 269 | ||
| Chapter 10 International Monetary System | 270 | ||
| Euro Rollercoaster | 271 | ||
| 10.1 Importance of Exchange Rates | 272 | ||
| Desire for Predictability and Stability | 273 | ||
| Efficient versus Inefficient Market View | 273 | ||
| Forecasting Techniques | 274 | ||
| Difficulties of Forecasting | 274 | ||
| culture Matters: The Long Arm of the Law | 275 | ||
| 10.2 What Factors Determine Exchange Rates? | 275 | ||
| Law of One Price | 275 | ||
| Purchasing Power Parity | 276 | ||
| 10.3 Fixed Exchange Rate Systems | 280 | ||
| The Gold Standard | 280 | ||
| Bretton Woods Agreement | 281 | ||
| 10.4 System of Floating Exchange Rates | 283 | ||
| Today’s Exchange‐Rate Arrangements | 284 | ||
| MANAGER’S BRIEFCASE: Adjusting to Currency Swings | 285 | ||
| European Monetary System | 285 | ||
| Recent Financial Crises | 286 | ||
| Future of the International Monetary System | 288 | ||
| bottom line for business | 289 | ||
| Chapter Summary | 292 | ||
| Key Terms | 291 | ||
| TALK ABOUT IT 1 | 291 | ||
| TALK ABOUT IT 2 | 291 | ||
| Ethical Challenge | 291 | ||
| Teaming Up | 292 | ||
| Market Entry Strategy Project | 292 | ||
| Practicing International Management Case | 293 | ||
| Part 5 International Business Management | 294 | ||
| Chapter 11 International Strategy and Organization | 294 | ||
| Lidl UK: Britain’s Fastest‐Growing Discount Supermarket | 295 | ||
| 11.1 Company Analysis | 296 | ||
| Company Mission and Goals | 296 | ||
| Core Competency and Value‐Creation | 297 | ||
| MANAGER’S BRIEFCASE: Ask Questions before Going Global | 299 | ||
| 11.2 Strategy Formulation | 300 | ||
| Two International Strategies | 300 | ||
| Corporate‐Level Strategies | 302 | ||
| Business‐Level Strategies | 302 | ||
| Department‐Level Strategies | 304 | ||
| 11.3 Issues of Organizational Structure | 305 | ||
| Centralization versus Decentralization | 305 | ||
| Coordination and Flexibility | 306 | ||
| 11.4 Types of Organizational Structure | 307 | ||
| International Division Structure | 307 | ||
| International Area Structure | 308 | ||
| Global Product Structure | 308 | ||
| Global Matrix Structure | 309 | ||
| Work Teams | 309 | ||
| A Final Word | 311 | ||
| Chapter Summary | 312 | ||
| Key Terms | 313 | ||
| TALK ABOUT IT 1 | 313 | ||
| TALK ABOUT IT 2 | 313 | ||
| Ethical Challenge | 313 | ||
| Teaming Up | 314 | ||
| Practicing International Management Case | 315 | ||
| Chapter 12 Analyzing International Opportunities | 316 | ||
| 12.1 Basic Appeal and National Factors | 318 | ||
| Step 1: Identify Basic Appeal | 318 | ||
| Step 2: Assess the National Business Environment | 320 | ||
| MANAGER’S BRIEFCASE: Conducting Global e‐Business | 324 | ||
| 12.2 Measure and Select the Market or Site | 324 | ||
| Step 3: Measure Market or Site Potential | 324 | ||
| Step 4: Select the Market or Site | 327 | ||
| 12.3 Secondary Market Research | 330 | ||
| International Organizations | 330 | ||
| Government Agencies | 331 | ||
| Industry and Trade Associations | 332 | ||
| Service Organizations | 332 | ||
| Internet | 332 | ||
| Problems with Secondary Research | 333 | ||
| 12.4 Primary Market Research | 334 | ||
| Trade Shows and Trade Missions | 334 | ||
| culture Matters: Is the World Your Oyster? | 335 | ||
| Interviews and Focus Groups | 335 | ||
| Surveys | 335 | ||
| Environmental Scanning | 336 | ||
| Problems with Primary Research | 336 | ||
| A Final Word | 337 | ||
| Chapter Summary | 337 | ||
| Key Terms | 338 | ||
| TALK ABOUT IT 1 | 338 | ||
| TALK ABOUT IT 2 | 338 | ||
| Ethical Challenge | 338 | ||
| Teaming Up | 338 | ||
| Practicing International Management Case | 339 | ||
| Starbucks Causes Global Jitters | 317 | ||
| Chapter 13 Selecting and Managing Entry Modes | 340 | ||
| License to Thrill | 341 | ||
| 13.1 Exporting, Importing, and Countertrade | 342 | ||
| Why Companies Export | 342 | ||
| Developing an Export Strategy: A Four‐Step Model | 343 | ||
| Degree of Export Involvement | 344 | ||
| Avoiding Export and Import Blunders | 346 | ||
| Countertrade | 346 | ||
| 13.2 Export/Import Financing | 347 | ||
| Advance Payment | 348 | ||
| Documentary Collection | 348 | ||
| Letter of Credit | 349 | ||
| Open Account | 350 | ||
| MANAGER’S BRIEFCASE: Collecting International Debts | 350 | ||
| 13.3 Contractual Entry Modes | 351 | ||
| Licensing | 351 | ||
| Franchising | 352 | ||
| Management Contracts | 354 | ||
| Turnkey Projects | 354 | ||
| 13.4 Investment Entry Modes | 355 | ||
| Wholly Owned Subsidiaries | 355 | ||
| Joint Ventures | 356 | ||
| Strategic Alliances | 358 | ||
| 13.5 Strategic Factors in Selecting an Entry Mode | 359 | ||
| Selecting Partners for Cooperation | 359 | ||
| culture Matters: Negotiating Market Entry | 360 | ||
| Cultural Environment | 360 | ||
| Political and Legal Environments | 360 | ||
| Market Size | 360 | ||
| Production and Shipping Costs | 361 | ||
| International Experience | 361 | ||
| A Final Word | 361 | ||
| Chapter Summary | 361 | ||
| Key Terms | 363 | ||
| TALK ABOUT IT 1 | 363 | ||
| TALK ABOUT IT 2 | 363 | ||
| Ethical Challenge | 363 | ||
| Teaming Up | 364 | ||
| Practicing International Management Case | 365 | ||
| Chapter 14 Developing and Marketing Products | 366 | ||
| Wings for Life | 367 | ||
| 14.1 Developing Product Strategies | 368 | ||
| Laws and Regulations | 368 | ||
| Cultural Differences | 369 | ||
| Brand and Product Names | 369 | ||
| National Image | 370 | ||
| Counterfeit Goods and Black Markets | 371 | ||
| Shortened Product Life Cycles | 371 | ||
| 14.2 Creating Promotional Strategies | 372 | ||
| Push and Pull Strategies | 372 | ||
| MANAGER’S BRIEFCASE: Managing an International Sales Force | 373 | ||
| International Advertising | 373 | ||
| Blending Product and Promotional Strategies | 375 | ||
| culture Matters: Localizing Websites | 377 | ||
| 14.3 Designing Distribution Strategies | 378 | ||
| Designing Distribution Channels | 378 | ||
| Influence of Product Characteristics | 379 | ||
| Special Distribution Problems | 379 | ||
| 14.4 Developing Pricing Strategies | 380 | ||
| Worldwide Pricing | 380 | ||
| Dual Pricing | 381 | ||
| Factors That Affect Pricing Decisions | 381 | ||
| A Final Word | 382 | ||
| Chapter Summary | 383 | ||
| Key Terms | 383 | ||
| TALK ABOUT IT 1 | 384 | ||
| TALK ABOUT IT 2 | 384 | ||
| Ethical Challenge | 384 | ||
| Teaming Up | 384 | ||
| Practicing International Management Case | 385 | ||
| Chapter 15 Managing International Operations | 386 | ||
| Amazon: From a Garage to the Globe | 387 | ||
| 15.1 Production Strategy | 388 | ||
| Capacity Planning | 388 | ||
| Facilities Location Planning | 388 | ||
| Process Planning | 390 | ||
| Facilities Layout Planning | 391 | ||
| 15.2 Acquiring Physical Resources | 391 | ||
| Make‐or‐Buy Decision | 391 | ||
| Raw Materials | 394 | ||
| Fixed Assets | 394 | ||
| 15.3 Key Production Concerns | 395 | ||
| Quality Improvement Efforts | 395 | ||
| Shipping and Inventory Costs | 396 | ||
| MANAGER’S BRIEFCASE: World‐Class Standards | 396 | ||
| Reinvestment versus Divestment | 397 | ||
| 15.4 Financing Business Operations | 397 | ||
| Borrowing | 398 | ||
| Issuing Equity | 398 | ||
| Internal Funding | 399 | ||
| culture Matters: Financing Business from Abroad | 400 | ||
| Capital Structure | 400 | ||
| A Final Word | 401 | ||
| Chapter Summary | 402 | ||
| Key Terms | 403 | ||
| TALK ABOUT IT 1 | 403 | ||
| TALK ABOUT IT 2 | 403 | ||
| Ethical Challenge | 403 | ||
| Teaming Up | 404 | ||
| Practicing International Management Case | 405 | ||
| Chapter 16 Hiring and Managing Employees | 406 | ||
| Leaping Cultures | 407 | ||
| 16.1 International Staffing Policies | 408 | ||
| Ethnocentric Staffing | 408 | ||
| Polycentric Staffing | 410 | ||
| Geocentric Staffing | 410 | ||
| 16.2 Recruiting and Selecting Human Resources | 411 | ||
| Human Resource Planning | 411 | ||
| MANAGER’S BRIEFCASE: Growing Global | 411 | ||
| Recruiting Human Resources | 412 | ||
| Selecting Human Resources | 412 | ||
| Culture Shock | 413 | ||
| Reverse Culture Shock | 413 | ||
| culture Matters: A Shocking Ordeal | 414 | ||
| 16.3 Training and Development | 414 | ||
| Methods of Cultural Training | 415 | ||
| Compiling a Cultural Profile | 416 | ||
| Nonmanagerial Worker Training | 417 | ||
| 16.4 Employee Compensation | 417 | ||
| Managerial Employees | 417 | ||
| Nonmanagerial Workers | 418 | ||
| 16.5 Labor–Management Relations | 419 | ||
| Importance of Labor Unions | 419 | ||
| A Final Word | 420 | ||
| Chapter Summary | 422 | ||
| Key Terms | 421 | ||
| TALK ABOUT IT 1 | 421 | ||
| TALK ABOUT IT 2 | 422 | ||
| Ethical Challenge | 422 | ||
| Teaming Up | 422 | ||
| Practicing International Management Case | 423 | ||
| Endnotes | 424 | ||
| Glossary | 429 | ||
| Name Index | 437 | ||
| Subject Index | 439 |