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Abstract

Scroungers, spongers, parasites …

These are just are some of the terms that are typically used, with increasing frequency, to describe the most vulnerable in our society, whether they be the sick, the disabled, or the unemployed. Long a popular scapegoat for all manner of social ills, under austerity we’ve seen hostility towards benefit claimants reach new levels of hysteria, with the ‘undeserving poor’ blamed for everything from crime to even rising levels of child abuse.

While the tabloid press has played its role in fuelling this hysteria, the proliferation of social media has added a disturbing new dimension to this process, spreading and reinforcing scare stories, while normalising the perception of poverty as a form of ‘deviancy’ that runs contrary to the neoliberal agenda. Provocative and illuminating, Scroungers explores and analyses the ways in which the poor are portrayed both in print and online, placing these attitudes in a wider breakdown of social trust and community cohesion.



James Morrison is a reader in journalism at Robert Gordon University, as well as a senior examiner for the National Council for the Training of Journalists (NCTJ). Before entering academia he spent over a decade as a staff reporter for newspapers including the Independent on Sunday as well as working as a freelance writer for publications including the Guardian. His previous books include Familiar Strangers, Juvenile Panic and the British Press: The Decline of Social Trust (2016),  Journalism: The Essentials of Writing and Reporting (2015) and Essential Public Affairs for Journalists (2009).


‘From “scroungerphobia” to “shirkophobia”, Morrison throws a penetrating light on the politics of the pernicious demonization and othering of social security claimants in the social media age.’
Ruth Lister, Loughborough University (Emeritus)

‘If there was any doubt that scroungerphobia was accidental, Morrison shows us the opposite – it is a carefully constructed and dangerous discourse attached to the “undeserving” in society. This book provides an essential counter-narrative to this hysteria.’
Kayleigh Garthwaite, University of Birmingham

‘Unmasks the motives and mechanisms behind anti-welfare discourses through a forensic analysis of ideological ploys by right-wing politicians, wilfully distorted narratives in traditional media and vitriolic outpourings in social media. A highly original contribution to the sociology of hate.’
Charles Critcher, Swansea University

‘The demonising of the poor has long been at the core of British social policy. Morrison’s important study brings this story into the digital age, and is essential to understanding the role of the media in sustaining this brutal rhetoric.’
Peter Golding, Northumbria University (Emeritus)

‘Meticulously revisits and dissects press and TV misrepresentation of so-called “shirkers”. The book is ultimately optimistic, appearing at a time when many are now questioning the neo-liberal consensus that has sustained these anti-welfare narratives.’
Dominic Wring, Loughborough University

‘Morrison examines how the press helped to prepare public opinion for the government’s unprecedented attack on Britain’s welfare state. A robust and important contribution to the debate on how the media shapes attitudes towards the poor.’
Mike Berry, Cardiff University


Table of Contents

Section Title Page Action Price
Cover Cover
About the Author i
Title Page iii
Copyright iv
Contents v
List of tables vii
List of acronyms and abbreviations ix
Acknowledgments xi
Introduction Scroungerphobia revisited: shirker-bashing and feral freak-shows 1
‘We’re all in this together’: reframing ‘fairness’ 13
‘Skivers’ and ‘shirkers’: constructing a new ‘scroungerphobia’ 18
Everyday scroungers: ‘abject figures’ and ‘familiar strangers’ as folk-devils 37
1. Moral panics, scapegoating and the persistence of pauper folk-devils 41
'Voluntary' versus 'involuntary poverty'\r 45
'Law-abiding' versus 'criminal poor'\r 56
'Working-class poor' versus 'underclass poor' 63
'Poor people like us' versus 'the other poor'\r 72
Pathological poverty: myth or reality?\r 76
2. Problem families and 'the workless’: the rhetorical roots of shirkerphobia 81
From 'cycles' to 'cultures' of poverty: the 'voluntary poor' today\r 85
Orientalizing the excluded: return of the moral missionaries 90
From social realism to social abjection: the birth of ‘poverty porn’ 117
Contesting the claims: whither the pathological ‘scrounger’? 123
3. Framing the poor: images of welfare and poverty in today’s press 129
What the papers say: coding the fames 133
Fanning the frames: the spectrum of scrounger discourse 134
What the papers ‘show’: towards interpreting underlying discourses 137
From ‘hard’ to ‘soft’ counter-discourses: do distinctions matter?\r 176
4. Deliberating deservingness: the public’s role in constructing scroungers 179
Analysing social media: a brief word about methods\r 183
What the punters said: comment threads as audience discourse 186
Priming the echo-chamber: constructing episodic scroungers 189
Parroting prejudice? qualitative examples of anti-scrounger commentary 193
Defending the demonized: assessing the strength of counter-discourse 201
Scrounger discourse in the twittersphere 204
From social media to social prejudice: normalizing ‘scrounger talk’ 213
5. Incidental scroungers: normalizing anti-welfarism in wider press narratives 215
From feckless parents to feral kids: the many faces of ‘incidental scroungers’ 218
Conclusion From division to unity: a manifesto for rebuilding trust 245
Insecurity, alienation and social distrust: scroungers as familiar strangers 254
Towards restoring trust 263
Appendix 1: Framing analysis methodology 269
Appendix 2: Sentiment analysis methodology 271
Notes 273
References 275
Index 311