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Veblens America

Veblens America

Sidney Plotkin

(2018)

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Abstract

Donald Trump’s astonishing rise to the US presidency challenges conventional understandings of American politics, yet he is distinctively American. His biography and family lineage reflect American traditions such as real estate hucksterism and buccaneering salesmanship. But Trump’s pugnacity also reflects the shadow of other darker American traditions of misogyny, racism and xenophobia, patterns that formed what Thorstein Veblen called a “sclerosis of the American soul.” Using Veblen’s theory of American development to explore the nation’s curious fusion of barbarism and liberal democracy, Veblen’s America taps the rich vein of the sociologist’s early twentieth-century insights to shed light on the Trump phenomenon that has overwhelmed and threatened early twenty-first-century American democracy.


The astonishing political rise of Donald Trump sent seasoned observers scurrying for clues and explanations. How did Trump happen? Of course no one guide will suffice, but a surprisingly helpful one, suggests Sidney Plotkin, is the early twentieth-century American radical, Thorstein Veblen. In remarkably vivid ways, Veblen understood the enduring American allure of figures such as Trump. [NP] As Plotkin shows in “Veblen’s America,” Trump’s booming persona springs noisily out the country-town hucksterism that Veblen sardonically depicted, its fabulist habits fitting Trump’s “truthful hyperbole” to a tee. But Veblen saw darker, more ominous forces in American life too––habits of barbaric violence, misogyny and xenophobia––forces that foreshadowed Trump’s appeal to what Veblen called a deep “sclerosis of the American soul.” New Deal liberalism helped mute the strains, but economic crisis and the neoliberal response aggravated them. Donald Trump’s appeal to hate made their revival unmistakable.

To shape the study, Plotkin introduces readers to Veblen’s critical institutional theory and its application to both the American case generally and to the Trump family story in particular. With Veblen as foundation, he examines three generations of Trumps as they engage the forces of American development: Friedrich Trump, the hard-scrabble immigrant grandfather, on the make in the gold mining towns of the Pacific Northwest; Fred Trump, the father, who showed the way in using the loose rules of American housing policy to become a captain of local industry; and Donald J. Trump himself, who, having first burst onto the New York City scene as a burgeoning celebrity entrepreneur of the neoliberal era, then turned against neoliberal globalism, proclaiming himself the one and only savior of working-class America. As Plotkin shows, Trump’s poisonous ascendancy exposed a barbaric malevolence that has long torn at the fabric of American democracy and its aspirations for equality.


“Sidney Plotkin, one of the most erudite disciples of Veblen, provides a compelling account of America’s astonishing reversion to illiberalism under the presidency of Donald Trump. This is a must-read for anyone concerned about the rise of authoritarianism anywhere in the world.”
—Ahmet Öncü, Professor of Sociology, Sabancı University, Turkey


“One of the world’s leading Veblen scholars has done it again. Sidney Plotkin’s Veblen’s America provides an insightful and brilliant analysis that exposes Trump’s rural ‘country town’ appeal as an expression of the deep red barbaric strand in American political culture, its racism, misogyny and inflamed nationalism. This book is a must-read.”
—Bill Scheuerman, Professor Emeritus, SUNY, USA


Sidney Plotkin is professor of political science on the Margaret Stiles Halleck Chair of Social Sciences, Vassar College, USA, where he teaches courses in American politics, political economy, power and political theory. Plotkin has written numerous articles and is the author of Keep Out: The Struggle for Land Use Control (1987), co-author of Private Interest, Public Spending (1994) and The Political Ideas of Thorstein Veblen (2011) and editor of The Anthem Companion to Thorstein Veblen (2017).


“A powerful and unique book: Trump’s presidency is Veblen’s dystopia. Using Veblen’s insight into the competitive thrust of pecuniary culture, Plotkin shows that Trumpism is not a deviation from the arc of US history, but a continuation of its trajectory.”
—William M. Dugger, Senior Scholar, Global Political Economy Research Unit, and Professor of Economics, University of Tulsa, USA

Table of Contents

Section Title Page Action Price
Cover Cover1
Front Matter i
Half-title i
Title page iii
Copyright information iv
Dedication v
Table of Contents vii
Acknowledgments ix
A Note on Citations xi
Chapters (1-8) 1
Chapter One Introduction: Donald Trump Through Veblen’s Looking Glass 1
The American Case 4
Brutal Legacies 8
Enlightened Barbarism 9
Arrested Development 12
Notes 19
Chapter Two Evolution, Institutions and Barbarism 25
First, Evolution Not History 29
Selective Adaptation and the Instincts 32
The Instinct of Workmanship 34
Parental Bent 36
Idle Curiosity 37
Emulation 38
The Weight of Bias 40
Savage Roots of Barbarism 42
Barbarism and the Widening Scope of Emulation 45
Emulation for Exploit 47
Exploit, Gender and Predation 50
Barbarism, the Final Step 53
Notes 58
Chapter Three The American Plan: Barbaric Liberalism 65
American Pathways and American Characters 68
Liberalism, Democracy and Inequality 69
Liberalism and Barbarism in America 75
The American Plan 79
Presuppositions and Assumptions 82
Farmers, Good Losers 88
The American Country Town 90
Notes 95
Chapter Four Trumpian Ancestors, Exploitative Legacies 103
Friedrich Trump, Pioneer of Self-Help 105
Captains of Industry, Generals of Finance 111
Finance, Credit and the Decline of the Captain 118
Fred Trump and the Political Exploit of Public Authority 121
E. Trump and Sons 122
Notes 132
Chapter Five Building for the Leisure Class 141
Character and Institution 142
Absentee Ownership and Institutional Change 145
Absentee Ownership, the New Deal’s Revised Scheme 145
Absentee Ownership, Reversion to Type 147
Trump’s Path: Crisis in New York City 148
The Young Donald 149
A City in Crisis 152
Donald’s Opportunity 155
The Commodore 158
An Edifice of False Pretenses 165
Notes 175
Chapter Six “Picturesque Accompaniments” 185
The Social and Economic Mechanics of Celebrity 190
Fabrication of Fantasy 191
The Political Economy of Salesmanship and Celebrity 192
Celebrity Entrance 197
Donald versus the NFL 198
Wollman Rick: Public Interest on Ice 208
Law and Order Man 209
Malefactor of Atlantic City 211
Show Business 221
Notes 224
Chapter Seven Candidate Trump and the Politics of Popular Rage 235
A Parvenu Braggart 238
The Hunt Begins 244
A Simmering Politics of Rage 247
The Campaigns 257
Notes 261
Chapter Eight Barbaric Governance 267
Bungling the Travel Ban 271
Repeal, Replace, Relapse 277
Where Trump Mattered 286
Veblen’s Sense of Foreign Policy 288
Russiagate 296
Notes 303
End Matter 315
Index 315