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Mastering Digital Business

Mastering Digital Business

Nicholas D. Evans

(2017)

Additional Information

Abstract

This strategic guide for business and IT executives focuses on how today’s most disruptive technologies (including social, mobile, analytics, cloud, wearables, intelligent automation, robotics, and the IoT) can be applied in powerful combinations, together with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.
'The digital transformation, based on vast data from cheap sensors and cloud intelligence, will enable new business models, new strategies, and new empires in all industries. Using insight and case studies, Mastering Digital Business does a superb job guiding us through the changes coming, and helping us think through not only new product and logistics strategies, but how management itself must evolve to thrive in the coming decades.'
R. Preston McAfee
'Mastering Digital Business is a real wakeup call. For company leaders willing to see, react to and foresee the signals of change, this is a must-read manual.'
Sanjay Sarma
'With 52% of the Fortune 500, merged, acquired, gone bankrupt, or fallen off the list since 2000, the digital revolution has transformed business models. Leaders need pragmatic advice from strategy to execution on digital transformation. Nicholas’ book Mastering Digital Business provides practitioners with not only the first principles required to succeed but also a pragmatic approach to addressing the change management requirement for success in decoding digital business.'
R “Ray” Wang
Nicholas D. Evans is a Vice President and General Manager at Unisys. One of Consulting Magazine’s Top 25 Consultants, and one of ComputerWorld’s Premier 100 IT Leaders, he has 25 years of consulting under his belt and is also a widely-recognized digital business speaker and author.
'By their very nature, transformations require disruptive changes. Digital transformations requires companies to be in a state of constant change. Mastering Digital Business shows that successful digital transformation goes beyond leading edge technology to include disruptive business models, redesigned processes, and – most importantly –cultural change.'
Jonathan Becher,
'Mastering Digital Business is fundamentally about innovation. Whether you want new products, services, processes, or business models, this book can help jump start business growth through tapping into the power of digital business.'
Soren Kaplan
'In today's world, successful organisations recognise that technology is a force which makes scarce resources abundant. And those same organisations have put technology capability at the heart of business strategy. Nicholas D. Evans' book goes beyond the theory of the digital disruption which is impacting our lives, and provides business leaders with compelling, practical advice for redesigning our organisations, strategies, environments, and workforce to not only compete but to thrive in an age of ever increasing complexity and technical innovation. Read it. Then share it with your team!'
Stephen Foreshew-Cain
'Nicholas has managed to take the world of innovation and digital transformation and make it simple enough to understand at all levels within the business, which is no mean feat. The book covers a number of insights and strategies that will allow c-level execs and techies alike to decode the transformation of businesses in the digital age.'
Matt Harris
'Mastering Digital Businesses is a highly topical book and a must read for both business and IT executives looking to come out on top by leveraging disruptive technologies. Nick is a brilliant writer and in this book he combines case studies with in-depth analysis to provide valuable insights for digital leaders. The importance for traditional players to swiftly move towards a more agile and flexible digital environment while blending the 'new' with the 'old' can't be understated and Nick takes the reader through a straightforward thought process for how to do this successfully.'
Robert Eriksson
'Much talk is happening about digital transformation and innovation. Rarely does this talk cover pragmatic steps regarding how to ‘make sense’ and ‘take action’ on the new opportunities that today’s most disruptive technologies catalyze. Nick’s book does that – providing “blueprints for action” – helping those who take advantage of Nick’s insights move from conceptual discussions to pragmatic action, with speed and scale. Of particular value is his distillation of patterns – or what he calls “palette” – of options of which technologies to use in which combination to take advantage of different business opportunities.'
Ralph Welborn
'Nicholas Evans is a magician, weaving together the complexities of the digital world into a tapestry of opportunities for alert companies and managers. And like a good magician, he makes it look easy. Get started on your digital transformation with this book NOW.'
Henry Chesbrough
Today, companies worldwide are applying digital transformation to redesign traditional business models and strategies in the context of new disruptive technologies, digitally-savvy consumers, and our globally connected society. This strategic guide for business and IT executives focuses on how today’s most disruptive technologies (including social, mobile, analytics, cloud, wearables, intelligent automation, robotics, and the IoT) can be applied in powerful combinations, together with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.
'Digital disruption is THE business issue! Leaders need to be armed with how to think about this to succeed in the future. Evans provides straightforward recipes to navigate through this important transition.'
Mark Sherman

Table of Contents

Section Title Page Action Price
Cover Cover
Copyright page vi
CONTENTS ix
LIST OF FIGURES xi
LIST OF TABLES xii
AUTHOR xiii
ACKNOWLEDGEMENTS xiv
ABBREVIATIONS xv
INTRODUCTION 1
PART I INSIGHT – SETTING YOUR DIGITAL TRANSFORMATION VISION 5
1 DESIGNING YOUR DIGITAL BUSINESS STRATEGY AND VISION 7
THE ART OF THE POSSIBLE: THE HIDDEN DISRUPTION OF DIGITAL BUSINESS MODELS 7
ANALYSING THE DISRUPTION: HOW DIGITAL DISRUPTS THE FIVE FORCES OF INDUSTRY COMPETITION 11
PREPARING FOR THE DIGITAL DISRUPTION THAT’S COMING TO YOUR INDUSTRY 15
2 RE-THINKING AND RE-DESIGNING YOUR BUSINESS MODELS AND PROCESSES 21
RE-THINKING AND RE-DESIGNING BUSINESS MODELS 22
RE-THINKING AND RE-DESIGNING BUSINESS PROCESSES 29
3 MAXIMISING THE POTENTIAL OF TODAY’S DISRUPTIVE TECHNOLOGIES FOR DIGITAL BUSINESS 36
SMAC AND THE EVOLUTION OF IT 36
BEYOND SMAC: THE NEW PLATFORM FOR DIGITAL BUSINESS 37
4 THE NEW PLATFORM ECOSYSTEM FOR DIGITAL BUSINESS 50
EXPLOITING THE POWER OF TECHNOLOGY COMBINATIONS 50
EXPLOITING THE POWER OF ECOSYSTEM BUSINESS MODELS 57
PART II PLANNING – LEADING AND ORGANISING FOR DIGITAL TRANSFORMATION 67
5 ORGANISING AND ADAPTING CORPORATE INNOVATION PROCESSES FOR DIGITAL TRANSFORMATION 69
THE FIVE CRITICAL PILLARS OF INNOVATION MANAGEMENT CAPABILITY 69
ADAPTING INNOVATION PROGRAMMES FOR DIGITAL TRANSFORMATION 74
6 IDENTIFYING AND PRIORITISING OPPORTUNITIES WITH INNOVATION WORKSHOPS 80
SETTING THE RHYTHM OF DIGITAL INNOVATION: EVENT-BASED AND ONGOING IDEATION 80
PLANNING YOUR INNOVATION WORKSHOP 83
KEEPING IT LEAN 87
7 TIMING YOUR MOVE BASED ON TECHNOLOGY MATURITY 93
TIMING YOUR MOVE INTO DISRUPTIVE TECHNOLOGIES 93
THE THREE WAVES OF DISRUPTIVE TECHNOLOGY ADOPTION 96
PART III ACTION – DIGITAL TRANSFORMATION STRATEGIES FOR SPECIFIC TARGET BUSINESS OUTCOMES 101
8 ENHANCING THE DIGITAL CUSTOMER EXPERIENCE 103
STRATEGIC LEVERS FOR THE DIGITAL CUSTOMER EXPERIENCE 103
BRINGING IT ALL TOGETHER: THE DIGITAL CUSTOMER EXPERIENCE BILL OF RIGHTS 110
9 TRANSFORMING THE DIGITAL WORKPLACE 114
INSTRUMENTING THE HUMAN AND SOCIALISING THE MACHINE 114
10 GAINING INSIGHTS FROM ANALYTICS 121
BOARD-LEVEL USE CASES FOR BIG DATA ANALYTICS 121
DATA STRATEGIES 126
DATA ARCHITECTURE 129
11 OPTIMISING DIGITAL INFRASTRUCTURE AND SIMPLIFYING MANAGEMENT 132
EMERGING REQUIREMENTS FOR THE FUTURE DATA CENTRE 133
IMPLEMENTING THE FUTURE DATA CENTRE 136
PART IV ROADMAP – TAKING AN AGILE JOURNEY TO THE NEW PLATFORM ECOSYSTEM 143
12 MASTERING THE DIGITAL SERVICES LIFECYCLE AND SPEEDING TIME TO MARKET 145
13 THE AGILE JOURNEY TO THE NEW PLATFORM 150
ASSESSING YOUR DIGITAL TRANSFORMATION MATURITY 156
CONCLUSION 160
APPENDIX DIGITAL TRANSFORMATION MATURITY ASSESSMENT 163
REFERENCES 167
INDEX 176
Back Cover 181