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Book Details
Abstract
Everywhere we look, people are using fashion to communicate self and society—who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.
Anne Peirson-Smith, Ph.D. is an Assistant Professor in the Department of English, City University of Hong Kong, teaching and researching fashion communication and branding, creative industries, popular culture, public relations and advertising.
Joseph H. Hancock II, Ph.D. is a Professor at Drexel University. He is the editor of the journal Fashion, Style & Popular Culture.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Cover | Cover | ||
| Half Title | i | ||
| Title | iii | ||
| Copyright | iv | ||
| Contents | v | ||
| Acknowledgements | vii | ||
| Introduction: Communicating Transglobal Fashion Narratives | 1 | ||
| Section 1: Clothing Communication: Fashion as Written/Image | 25 | ||
| Chapter 1: Fashioning Adaptations: Anna Karenina on Screen | 29 | ||
| Chapter 2: The Desire for Change and Contrast: Fashion in Soviet Films between 1956 and 1985 | 45 | ||
| Chapter 3: The Sad Fortunes of ‘Stylish Things’: George Eliot and the Languages of Fashion | 65 | ||
| Chapter 4: Oscar Wilde and the Philosophy of Fashion | 79 | ||
| Chapter 5: Lolita through the Looking Glass: Alice, the Japanese Lolita Subculture and the Lolita Complex | 91 | ||
| Chapter 6: Sewing Manuals in 1950s China: Socialist Narratives and Dress Patterns from New Democracy to Socialist Transformation | 115 | ||
| Section 2: Style Statements: Fashioning Identity | 137 | ||
| Chapter 7: The Emperor’s New Clothes Revisited: On Critical Fashion, Magical Thinking and Fashion as Fiction | 141 | ||
| Chapter 8: From Tradition to Fantasy: National Costume for Puerto Rican Miss Universe Contestants | 157 | ||
| Chapter 9: From Iconography to Inspiration: Australian Indigenous References in Contemporary Fashion | 169 | ||
| Chapter 10: In Your Face: Masculine Style Stories and the Fashionable Beard | 193 | ||
| Chapter 11: Becoming Animal, Becoming Free: Re-Reading the Animalistic in Fashion Imagery | 215 | ||
| Chapter 12: Fragile Fashion: The Paper Dress as Art and Visual Consumption | 237 | ||
| Chapter 13: ‘O Brave New World That Hath Such Costumes in It’: An Examination of Cosplay as Fantastical Performance | 253 | ||
| Section 3: Brand Storytelling: Commodified Fashion Tales | 277 | ||
| Chapter 14: ‘Paris of the East’? Collapsing Fashion Capitals through Fashion Photography of Shanghai and Hong Kong | 281 | ||
| Chapter 15: Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai | 295 | ||
| Chapter 16: X Marks the Spot: The Phenomena of Visuality and Brandscaping as Material Culture | 311 | ||
| Chapter 17: Cargo Pants: The Transnational Rise of the Garment that Started a Fashion War | 327 | ||
| Chapter 18: Cool Japan: Fashion as a Vehicle of Soft Power | 341 | ||
| Notes on Contributors | 359 | ||
| Back Cover | Back Cover |