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Start-ups

Start-ups

(2012)

Additional Information

Book Details

Abstract

Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also includes excerpts from best-selling BCS books such as 'Working the Crowd' and 'Master the Moment'
Starting up your own business can be an exciting yet daunting venture, with many different aspects to consider. The case studies, interviews, debates and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media and ensuring integrated thinking. This ebook also includes chapters and excerpts from best-selling BCS books such as 'Working the Crowd', 'Master the Moment' and "A Manager's Guide to IT Law".

Table of Contents

Section Title Page Action Price
Cover Cover
NEW EBOOK SERIES iii
CONTENTS iv
FOREWORD vi
SECTION 1: ENTREPRENEURIALISM 1
1 NATURE VERSUS NURTURE IN ENTREPRENEURIALISM 2
2 BLAST THROUGH THE OBSTACLES 6
SECTION 2: STARTING OUT 9
3 TOP TIPS FOR ENTREPRENEURS 10
4 FIVE THINGS TO CONSIDER BEFORE STARTING YOUR OWN BUSINESS 12
5 YOUR IDEA… WHO WANTS IT? 14
SECTION 3: KEEPING ON COURSE 17
6 BUSINESS MENTORING 18
7 HEAD OFF PROBLEMS EARLY – LEARNING FROM CEOS 20
CASE STUDY: FINDING A NICHE 31
SECTION 4: MARKETING 34
8 YOUR ONLINE BRAND 35
9 GIVING A START-UP WINGS 41
10 YOUR SOCIAL MEDIA SUCCESS PLAN 44
CASE STUDY: FROM WELFARE TO WORK 47
SECTION 5: LEGAL 51
11 SETTING UP JOINT VENTURES 52
12 PATENTS AND THE PHONE WARS 59
13 DOING BUSINESS ONLINE 61
CASE STUDY: BEING RESOURCEFUL 73
SECTION 6: FINANCE 78
14 SOMETHING FOR NOTHING? R&D TAX CREDITS 79
USEFUL LINKS 81
Copyright 84