BOOK
Start-ups
(2012)
Additional Information
Book Details
Abstract
Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also includes excerpts from best-selling BCS books such as 'Working the Crowd' and 'Master the Moment'
Starting up your own business can be an exciting yet daunting venture, with many different aspects to consider. The case studies, interviews, debates and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media and ensuring integrated thinking. This ebook also includes chapters and excerpts from best-selling BCS books such as 'Working the Crowd', 'Master the Moment' and "A Manager's Guide to IT Law".
Table of Contents
Section Title | Page | Action | Price |
---|---|---|---|
Cover | Cover | ||
NEW EBOOK SERIES | iii | ||
CONTENTS | iv | ||
FOREWORD | vi | ||
SECTION 1: ENTREPRENEURIALISM | 1 | ||
1 NATURE VERSUS NURTURE IN ENTREPRENEURIALISM | 2 | ||
2 BLAST THROUGH THE OBSTACLES | 6 | ||
SECTION 2: STARTING OUT | 9 | ||
3 TOP TIPS FOR ENTREPRENEURS | 10 | ||
4 FIVE THINGS TO CONSIDER BEFORE STARTING YOUR OWN BUSINESS | 12 | ||
5 YOUR IDEA… WHO WANTS IT? | 14 | ||
SECTION 3: KEEPING ON COURSE | 17 | ||
6 BUSINESS MENTORING | 18 | ||
7 HEAD OFF PROBLEMS EARLY – LEARNING FROM CEOS | 20 | ||
CASE STUDY: FINDING A NICHE | 31 | ||
SECTION 4: MARKETING | 34 | ||
8 YOUR ONLINE BRAND | 35 | ||
9 GIVING A START-UP WINGS | 41 | ||
10 YOUR SOCIAL MEDIA SUCCESS PLAN | 44 | ||
CASE STUDY: FROM WELFARE TO WORK | 47 | ||
SECTION 5: LEGAL | 51 | ||
11 SETTING UP JOINT VENTURES | 52 | ||
12 PATENTS AND THE PHONE WARS | 59 | ||
13 DOING BUSINESS ONLINE | 61 | ||
CASE STUDY: BEING RESOURCEFUL | 73 | ||
SECTION 6: FINANCE | 78 | ||
14 SOMETHING FOR NOTHING? R&D TAX CREDITS | 79 | ||
USEFUL LINKS | 81 | ||
Copyright | 84 |