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Book Details
Abstract
Method and process are important in business analysis, but knowing how to use them is even more so. Business analysts can increase effectiveness most by developing soft skills. You will find that these skills are transferable across project types and industry sectors. This book illustrates the application of NLP to develop competencies - better equipping you to communicate across cultures, reframe problems, manage stakeholder groups, resolve conflicts, motivate teams and become an even better leader.
As the role of BA is growing to be more and more strategic, effective use of soft skills and stakeholder management will distinguish great BAs in the near future. The approaches proposed in this book definitively benefit the development of these required skills.
Marc-Andre Langlais
Dr Peter Parkes has held programme director roles in the private and public sectors, public private partnerships and ‘Big 4’ consultancy practices. He is a Fellow of BCS, The Chartered Institute for IT, the Association for Project Management and the Chartered Management Institute. With the APM he is a Trustee and Board Champion for best practice groups and regular speaker on aspects of project management. He is a professional member of the Association for NLP and an NLP Master Practitioner.
‘Peter is an impressive coach with an extensive professional experience. His long experience as an NLP practitioner allows him to initiate amazing transformational experience.’
Nadir Belarbi
‘At Hudson, we recognise that successful outcomes are underpinned by effective behaviours and skills which, in turn, are developed from leveraging the right mindset for the right context. This approach, tailored to the BA context, will help you to develop yours.’
Stuart Packham
'Businesses are made of people. Peter Parkes combines his extensive knowledge of NLP and the world of business to bring you an essential toolkit.’
Ewan Mochrie
‘At PMI we are keen for the BA and PM to work better together, and have products in both of these areas. This book demonstrates the NLP approach and toolset for developing effective behaviours for realising benefits from change management. We are pleased to endorse it.’
Yohan Abrahams
Method and process are important in business analysis, but knowing how to use them is even more so. As a business analyst you can increase your effectiveness most by developing your soft skills, recognising that finesse can be more effective than force. Once developed, you will find that these skills are transferable across project types and whole industry sectors. This book illustrates the application of NLP to develop competencies - better equipping you to communicate across cultures, reframe problems, manage stakeholder groups, resolve conflicts, motivate teams and become an even better leader.
‘Effective programmes of change are underpinned by behavioural competencies, many of which can be developed with the help of this book, written by an experienced practitioner.’
Rod Sowden
‘Peter Parkes, one of our associates, showed that NLP can provide a structured approach (dare I say, a method) to inter-personal and intra-personal techniques in a way that process and task oriented people can relate to and apply.’
Andy Murray
The book is essential for everyone who is involved in business change. Peter Parkes emphasises the need for self awareness and soft skills to deal with internal and external stakeholders.
Soheir Ghallab
Peter has done a great job of bringing the generic tools of NLP into a pragmatic framework to help with business analysis.
Paul Matthews
‘In order to work in an agile environment, the modern BA needs to develop a corresponding agile mind-set and behaviours.’
Brian Wernham
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Cover | Cover | ||
| Copyright page | vi | ||
| CONTENTS | vii | ||
| LIST OF FIGURES | ix | ||
| ABOUT THE AUTHOR | xii | ||
| FOREWORD | xiii | ||
| ACKNOWLEDGEMENTS | xiv | ||
| INTRODUCTION | 1 | ||
| IF YOU ALWAYS DO WHAT YOU ALWAYS DID THEN YOU WILL ALWAYS GET WHAT YOU ALWAYS GOT | 1 | ||
| HOW NLP WILL HELP YOU AS A BA | 1 | ||
| STRUCTURE AND APPROACH OF THIS BOOK | 3 | ||
| NAMING CONVENTIONS | 4 | ||
| PART 1. THE WORLD OF BUSINESS ANALYSIS | 6 | ||
| 1.1 BUSINESS ANALYSIS UNDERPINS EFFECTIVE DELIVERY OF CHANGE | 6 | ||
| 1.2 EVOLUTION OF THE ROLE OF THE BA | 8 | ||
| 1.3 THE MAKING OF AN EFFECTIVE BA | 19 | ||
| 1.4 CAPTURING BEHAVIOURAL COMPETENCIES IN AN EMOTIONAL INTELLIGENCE FRAMEWORK FOR THE BA | 26 | ||
| 1.5 ASSESSING AND DEVELOPING BEHAVIOURAL COMPETENCIES | 29 | ||
| 1.6 SUMMARY OF PART 1 | 34 | ||
| PART 2. THE WORLD OF NLP | 35 | ||
| 2.1 INTRODUCTION | 35 | ||
| 2.2 ABOUT NLP | 36 | ||
| 2.3 THE FOUR PILLARS OF NLP | 40 | ||
| 2.4 PRESUPPOSITIONS OF NLP | 42 | ||
| 2.5 WORLD-VIEWS AND FILTERS | 42 | ||
| 2.6 THE SUBCONSCIOUS MIND – WHO IS REALLY IN CHARGE? | 46 | ||
| 2.7 BELIEFS, VALUES AND IDENTITY | 47 | ||
| 2.8 META-PROGRAMS AND BEHAVIOURS | 50 | ||
| 2.9 FRAMES AND REFRAMING | 51 | ||
| 2.10 REPRESENTATIONAL SYSTEMS AND OUR PRIMARY SENSES | 52 | ||
| 2.11 SENSORY ACUITY, BODY LANGUAGE AND MIND READING | 57 | ||
| 2.12 SUB-MODALITIES – THE CODING OF OUR MEMORIES | 59 | ||
| 2.13 ANCHORING OF RESOURCEFUL STATES | 61 | ||
| 2.14 RAPPORT – THE GATEWAY TO BETTER COMMUNICATION | 64 | ||
| 2.15 SURFACE AND DEEP STRUCTURE OF LANGUAGE USING THE META-MODEL | 67 | ||
| 2.16 TIMELINES | 69 | ||
| 2.17 MODELLING OF EXCELLENCE | 70 | ||
| 2.18 SUMMARY OF PART 2 | 71 | ||
| PART 3. BRINGING THE TWO WORLDS TOGETHER – PUTTING NLP INTO PRACTICE FOR BUSINESS ANALYSIS | 73 | ||
| 3.1 INTRODUCTION TO PART 3 | 73 | ||
| 3.2 ADOPTING AN ATTITUDE OF CONTINUOUS PROFESSIONAL DEVELOPMENT | 74 | ||
| 3.3 KNOW THYSELF – DEVELOPING SELF-AWARENESS | 80 | ||
| 3.4 DEVELOPING AGILITY IN APPROACH AND STYLE | 85 | ||
| 3.5 SEEING THE BIGGER PICTURE WHILE MANAGING THE DETAIL | 90 | ||
| 3.6 GETTING RESULTS WITH DIFFERENT CULTURES | 93 | ||
| 3.7 FLEXIBLE APPROACH TO TIME – HOW TO BALANCE BEING ON TIME AND ‘IN THE MOMENT’ | 98 | ||
| 3.8 PLANNING FOR SUCCESS – LOOKING BACK FROM THE FUTURE USING PRE-MORTEM | 103 | ||
| 3.9 DEVELOPING FLEXIBILITY IN LEADERSHIP STYLE | 106 | ||
| 3.10 MODELLING EXCELLENCE | 112 | ||
| 3.11 BE YOUR OWN COACH | 116 | ||
| 3.12 GREAT LEADERS USE STORYTELLING AND METAPHOR TO GET THE MESSAGE OVER | 121 | ||
| 3.13 PRESENTING YOURSELF AND MANAGING YOUR PERSONAL BRAND AND REPUTATION | 125 | ||
| 3.14 CREATIVITY AND PROBLEM SOLVING – USING WALT DISNEY’S STRATEGY | 130 | ||
| 3.15 CO-CREATE THE BUSINESS | 131 | ||
| 3.16 REQUIREMENTS – BETTER ANSWERS THROUGH BETTER QUESTIONS | 133 | ||
| 3.17 REQUIREMENTS – THE AGILE ROAD TO ‘MOSCOW’ | 141 | ||
| 3.18 DELIVERING TRANSFORMATIONAL CHANGE | 145 | ||
| 3.19 MINIMISING ORGANISATIONAL DISTRESS DURING TRANSFORMATION | 168 | ||
| 3.20 FAST RAPPORT BUILDING WITH STAKEHOLDERS | 171 | ||
| 3.21 COMMUNICATING THE MESSAGE AND CHOOSING YOUR MEDIUM | 181 | ||
| 3.22 LISTENING SKILLS – HEARING WHAT IS NOT BEING SAID | 188 | ||
| 3.23 REFRAMING DIFFICULT SITUATIONS AND DELIVERING BAD NEWS WELL | 191 | ||
| 3.24 BRIDGING THE DIVIDE – NEGOTIATION, PERSUASION AND MANAGING DIFFICULT PEOPLE | 194 | ||
| 3.25 HOW TO BE ASSERTIVE WHILE AVOIDING CONFLICT | 202 | ||
| 3.26 ENABLING HIGH PERFORMANCE TEAMS | 206 | ||
| 3.27 BAS AND PMS WORK BETTER TOGETHER | 212 | ||
| 3.28 SETTING GOALS AND ACHIEVING WELL-FORMED OUTCOMES | 216 | ||
| 3.29 MANAGING OURSELVES | 219 | ||
| 3.30 HANDLING STRESS AND BUILDING RESILIENCE | 223 | ||
| 3.31 IMPROVE YOUR EMOTIONAL INTELLIGENCE THROUGH MEDITATION AND MINDFULNESS | 231 | ||
| 3.32 THE IMPORTANCE OF ETHICS | 233 | ||
| 3.33 SUMMARY OF PART 3 | 234 | ||
| INDEX | 238 | ||
| Back Cover | 243 |