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Services Marketing and Management:

Services Marketing and Management:

Audrey Gilmore


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Book Details


Covering the core topics of services management in a concise and informative manner, Services Marketing and Management is structured around three main themes. Firstly it provides an overview of the characteristics and underlying principles of delivering services in today's marketplace. Secondly, it places these underlying issues in the context of organizational frameworks and activities. Finally, it discusses different services contexts including financial services, tourism, charities and museums.