Abstract

Even with growing trends in isolationist, minimalist and protectionist movements, there is limited reading material on the subject. While many people are perplexed by the changes taking place globally and cannot quite put a finger on what’s really happening, "The Unglobals" offers fresh ideas and aims to get a conversation going and find solution pathways to personal and organizational success. Written in a style similar to Spencer Johnson’s Who Moved My Cheese?, "The Unglobals" offers fictional but plausible stories of individuals who have detached themselves from the globalized world. The notion of globalization alternatives and economic nationalism presented in this short, easy-to-read, thought-provoking book will intrigue readers.

“Life simplification and minimization is a growing trend worldwide. Through unforgettable and insightful stories, The Unglobals conveys valuable lessons for finding personal happiness in a global world.”
—Zafar U. Ahmed, Founder, President and CEO, Academy for Global Business Advancement

Written in a style similar to Spencer Johnson’s ‘Who Moved My Cheese?’, ‘The Unglobals’ offers fictional but plausible stories of individuals who have detached themselves from the globalized world. Just the way ‘Who Moved My Cheese?’ started the movement in change management, ‘The Unglobals’ is a short, easy- to-read, thought-provoking book that is poised to intrigue readers on the notion of globalization alternatives and economic nationalism.

Even with growing trends in isolationist, minimalist and protectionist movements, there is limited reading material on the subject. Many are perplexed by the changes taking place globally but cannot quite put a finger on what’s really happening. ‘The Unglobals’offers fresh ideas, aiming to get a conversation going and to find solution pathways to personal and organizational success.

“The Unglobals faces key globalization issues head on and offers a pathway for personal and organizational success in a memorable and engaging way!”
—Marios I. Katsioloudes, Professor of Strategy and Entrepreneurship, College of Business and Economics, Qatar University

J. Mark Munoz is a tenured full professor of international business at Millikin University, USA. A former visiting fellow at the Kennedy School of Government, Harvard University, USA, Munoz is the author of several books and recipient of numerous awards including a literary award, the AGBA International Book Award and the ACBSP Teaching Excellence Award among others.

“Mark Munoz’s new book helps the new generation to look at reality in a new way and provides worksheets to develop a personal life plan. It is an easy read that the new generation should consider.”
—Dianne H. B. Welsh, Hayes Distinguished Professor of Entrepreneurship and Founding Director of the Entrepreneurship Program, University of North Carolina Greensboro, USA; 2015 Fulbright-Hayes Distinguished Chair of Entrepreneurship for Central Europe, WU (Vienna University of Economics and Business), Austria

Amity Global Academic Excellence Award