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Strategic Management

Strategic Management

Richard Lynch

(2018)

Additional Information

Book Details

Abstract

Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.

 

This eighth edition of Strategic Management builds on proven strengths ...

·    over 70 short case studies to provide easily accessible illustrations of strategy in practice and additional cases available online to provide more in-depth examples of recent strategic decisions involving Sony, Apple and industry sectors

·    a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline

·    emphasis on practice throughout with features to help you turn theory into practice

·    major international strategy cases from Europe, Africa, China, India, Middle East and the Americas

·    clear exploration of the key concepts

·    comprehensive, logical structure to guide you through this complex subject

·    Specialist chapters on public/third sector strategy, green strategy and sustainability, entrepreneurial strategy and international and global strategy

 

New for the eighth edition:

 

- Dynamic capabilities and resource renewal explored in a revised and updated chapter

- Emergent strategy completely  revised in two new chapters, one focusing on innovation, and technology and the other exploring knowledge and learning

- New material on innovation and strategy in uncertain environments

- Case studies from large and small organisations from Google, Spotify and Cadbury to Snapchat, Uber and green energy companies with 14 new cases and many cases updated

 

This new edition also includes a wealth of free, online, open-access learning resources. Use these materials to enhance and test your knowledge to improve your grades. Online resources include web based cases with indicative answers, chapter based support material, long cases and multiple-choice questions.

 

Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy and sustainable strategy.

 

 


Table of Contents

Section Title Page Action Price
Cover Cover
Title Page iii
Copyright Page iv
Brief Contents v
Contents vi
About the Eighth Edition xi
About the Author xv
How to use this book xvi
Guided tour xvii
Guide to the main focus of case studies xx
Acknowledgements xxiii
Publisher’s acknowledgements xxvi
PART 1 Introduction 2
1 Strategic management 5
Introduction 5
Case study 1.1 6
1.1 What is strategic management? 9
1.2 The main topics covered in strategy 11
Case study 1.2 15
1.3 Core areas of strategic management 17
1.4 Context, content and process 19
1.5 Process: linking the three core areas 20
Case study 1.3 24
Critical reflection 26
Summary 26
Questions 27
Further reading 27
Notes and references 27
2 A review of theory and practice 29
Introduction 29
Case study 2.1 30
2.1 The importance of strategy context 31
2.2 Prescriptive strategic management in theory and practice 32
2.3 Emergent strategic management in theory and practice 35
Case study 2.2 39
2.4 Some prescriptive theories of strategic management 40
Case study 2.3 47
2.5 Some emergent theories of strategic management 48
2.6 The purpose of the organisation: shareholders, stakeholders and ‘above average returns’ 54
Case study 2.4 55
Critical reflection 58
Summary 59
Questions 60
Further reading 60
Notes and references 61
PART 2 Strategic analysis and purpose 64
3 Analysing the strategic environment 67
Introduction 67
Case study 3.1 68
3.1 Exploring the competitive environment 70
3.2 Strategic environment – the basics 72
3.3 Degree of turbulence in the environment 73
3.4 Analysing the general environment 75
Case study 3.2 79
3.5 Analysing the stages of market growth 80
Case study 3.3 83
3.6 Key factors for success in an industry 85
Case study 3.4 89
3.7 Analysing the competitive industry environment – the contribution of porter 90
3.8 Analysing the co-operative environment 96
3.9 Analysing one or more immediate competitors in depth 99
3.10 Analysing the customer and market segmentation 101
Case study 3.5 105
Critical reflection 108
Summary 108
Questions 109
Further reading 109
Notes and references 110
4 Analysing resources and capabilities 112
Introduction 112
Case study 4.1 113
4.1 Analysing resources and capabilities 115
4.2 Why does an organisation possess any resources at all? The make-or-buy decision 120
4.3 Resource analysis and adding value 121
4.4 Adding value: the value chain and the value system – the contribution of porter 123
Case study 4.2 128
4.5 Resource analysis and competitive advantage – the resource-based view (RBV) 132
4.6 Identifying which resources and capabilities deliver sustainable competitive advantage 139
4.7 Analysing other important company resources: especially human resources 144
Case study 4.3 149
Critical reflection 151
Summary 152
Questions 153
Further reading 153
Notes and references 154
5 Strategy dynamics 157
Introduction 157
Case study 5.1 158
5.1 Dynamics of previous history 159
5.2 Dynamic capabilities 160
5.3 Upgrading capabilities: how to improve competitive advantage 164
Case study 5.2 167
5.4 The dynamics of an organisation’s changing and uncertain environment 170
Case study 5.3 175
5.5 Competitive warfare dynamics 178
Case study 5.4 183
5.6 Uncertainty-based strategic dynamics 185
Critical reflection 187
Summary 187
Questions 188
Further reading 189
Notes and references 189
6 Prescriptive purpose delivered through mission, objectives and ethics 192
Introduction 192
Case study 6.1 193
6.1 Shaping the purpose of the organisation 195
6.2 Developing a strategic vision for the future 198
Case study 6.2 200
6.3 Stakeholder power analysis 203
Case study 6.3 206
6.4 Corporate governance and the purpose of the organisation 209
6.5 Purpose shaped by ethics and corporate social responsibility 212
6.6 Developing the mission 216
Case study 6.4 219
6.7 Developing the objectives 221
Critical reflection 223
Summary 224
Questions 225
Further reading 225
Notes and references 226
7 Purpose emerging from innovation, new resources and technologies 228
Introduction 228
Case study 7.1 229
7.1 The benefits and problems of innovation 231
7.2 Sources of innovation: market pull and technology push 232
7.3 Blue ocean innovation: the contribution of kim and mauborgne 234
Case study 7.2 236
7.4 How to innovate: the ‘ideas’ process 238
Case study 7.3 241
7.5 Paradigm shifts in new resources and technology 245
7.6 General technology standards 248
7.7 New resource development 251
Critical reflection 255
Summary 256
Questions 257
Further reading 257
Notes and references 258
PART 3 Developing the strategy 260
8 Developing business-level strategy options 263
Introduction 263
Case study 8.1 265
8.1 Purpose and the SWOT analysis – the contribution of andrews 267
8.2 Environment-based options: generic strategies – the contribution of porter 268
Case study 8.2 273
Case study 8.3 275
8.3 Environment-based strategic options: the market options matrix 278
8.4 Environment-based strategic options: the expansion method matrix 282
Case study 8.4 286
8.5 Resource-based strategic options: the resource-based view 289
8.6 Resource-based strategic options: cost reduction 291
Critical reflection 296
Summary 296
Questions 297
Further reading 298
Notes and references 298
9 Developing corporate-level strategy options 300
Introduction 300
Case study 9.1 301
9.1 Corporate-level strategy: the benefits and costs of diversifying 304
9.2 Corporate options: degrees of diversification 307
9.3 Corporate strategy and the role of the centre – the principle of parenting 308
Case study 9.2 311
9.4 Corporate strategy: decisions about the company’s diversified portfolio of products 314
Case study 9.3 320
9.5 The tools of corporate-level options: from acquisitions to restructuring 323
Critical reflection 325
Summary 326
Questions 327
Further reading 327
Notes and references 328
10 Strategy evaluation and development: the prescriptive process 330
Introduction 330
Case study 10.1 331
10.1 Prescriptive strategy content: evaluation against six criteria 333
Case study 10.2 339
10.2 Strategy evaluation: procedures and techniques 341
10.3 Applying empirical evidence and guidelines 347
Case study 10.3 351
10.4 The classic prescriptive model of strategic management: exploring the process 355
Case study 10.4 358
Critical reflection 361
Summary 361
Questions 362
Appendix 363
Further reading 363
Notes and references 364
11 Finding the strategic route forward from knowledge, learning and networks 366
Introduction 366
Case study 11.1 367
11.1 Knowledge-based strategy 370
Case study 11.2 375
11.2 Learning-based strategy 377
Case study 11.3 384
11.3 Network-based strategy 387
11.4 Co-operation-based strategies 391
Critical reflection 394
Summary 394
Questions 395
Further reading 396
Notes and references 396
12 Organisational structure, style and people issues 399
Introduction 399
Case study 12.1 400
12.1 Strategy before structure? 403
12.2 Building the organisation’s structure: basic principles 407
12.3 The choice of management style and culture 411
Case study 12.2 414
12.4 Types of organisational structure 415
12.5 Organisational structures for innovation 420
Case study 12.3 423
12.6 Motivation and staffing in strategy implementation 425
Critical reflection 427
Summary 427
Questions 429
Further reading 429
Notes and references 429
PART 4 The implementation process 432
13 Implementing and controlling the strategic plan 435
Introduction 435
Case study 13.1 436
13.1 The nature and limitations of the implementation process 438
13.2 Objectives, task setting and communicating the strategy 442
Case study 13.2 445
13.3 Resource allocation 448
13.4 Information, monitoring and control 449
13.5 The Balanced Scorecard: the contribution of Kaplan and Norton 451
13.6 Prescriptive strategic planning 456
Case study 13.3 458
13.7 What is a business model? 460
Critical reflection 466
Summary 466
Questions 468
Further reading 468
Notes and references 469
14 Green strategy and sustainability 471
Introduction 471
Case study 14.1 472
14.1 Green strategy and sustainability: the main topics 474
14.2 Green strategy: environmental analysis 475
14.3 Green strategy: analysing resources and capabilities 478
14.4 Green strategy: stakeholders and organisational purpose 482
Case study 14.2 483
14.5 Green strategy: knowledge, technology and innovation 484
14.6 Green strategy: strategic options and choice 486
14.7 Implementing green strategies 489
Case study 14.3 491
Critical reflection 493
Summary 493
Questions 495
Further reading 495
Notes and references 495
15 Managing strategic change 498
Introduction 498
Case study 15.1 499
15.1 The basic concept of strategic change 501
15.2 Analysing the causes of strategic change 505
Case study 15.2 507
15.3 Prescriptive approaches to managing strategic change 510
15.4 Emergent approaches to managing change 513
Case study 15.3 518
15.5 Developing a strategic change programme 520
Critical reflection 524
Summary 524
Questions 526
Further reading 526
Notes and references 526
PART 5 Different strategy contexts 528
16 Strategic leadership 531
Introduction 531
Case study 16.1 532
16.1 What is strategic leadership? 535
16.2 What makes a successful leader? 536
Case study 16.2 540
16.3 How leadership roles change over time 543
16.4 How leaders cope with power 546
Case study 16.3 548
16.5 Successful strategic leadership 550
Critical reflection 553
Summary 553
Questions 555
Further reading 555
Notes and references 555
17 Entrepreneurial strategy 557
Introduction 557
Case study 17.1 558
17.1 Entrepreneurial strategy: theory and practice 560
17.2 Entrepreneurial strategy: personal aspects and risk taking 563
Case study 17.2 566
17.3 The four drivers of entrepreneurial strategy: imagination, ideas, invention and innovation 568
17.4 Entrepreneurial strategy: competitive advantage and ownership 570
Case study 17.3 572
17.5 Implementing entrepreneurial strategy 575
Critical reflection 577
Summary 578
Questions 579
Further reading 580
Notes and references 580
18 Government, public sector and not-for-profit strategies 582
Introduction 582
Case study 18.1 584
18.1 Analysing the strategic environment in public sector strategy 586
18.2 Analysing resources in the public and not-for-profit sectors 592
Case study 18.2 597
18.3 Exploring the purpose of public and not-for-profit organisations 599
18.4 Context, content and process in public sector strategy 601
Case study 18.3 604
18.5 Implementation in public sector strategy 606
Critical reflection 608
Summary 608
Questions 610
Acknowledgements 611
Further reading 611
Notes and references 611
19 International expansion and globalisation strategies 614
Introduction 614
Case study 19.1 615
19.1 International expansion and globalisation: their meaning and importance 617
Case study 19.2 621
19.2 World trade and the international expansion theories 624
19.3 Influence of institutions involved in international trade 629
Case study 19.3 632
19.4 International and global expansion: the company perspective 636
19.5 International and global expansion: organisation structures 641
19.6 Developing international relationships such as alliances and joint ventures 645
Critical reflection 648
Summary 648
Questions 649
Further reading 650
Notes and references 650
Glossary 653
A 653
B 653
C 653
D 654
E 655
F 656
G 656
H 656
I 657
J 657
K 657
L 657
M 658
N 658
O 658
P 659
Q 659
R 659
S 660
T 661
U 661
V 661
W 662
Z 662
Index 663
A 663
B 663
C 663
D 666
E 667
F 668
G 668
H 669
I 670
J 671
K 671
L 671
M 672
N 672
O 673
P 673
Q 674
R 674
S 675
T 676
U 676
V 677
W 677
X 677
Y 677
Z 677
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