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The Virago Story

The Virago Story

Catherine Riley

(2018)

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Abstract

The 1970s witnessed a renaissance in women’s print culture, as feminist presses and bookshops sprang up in the wake of the second-wave women’s movement. At four decades’ remove from that heady era, however, the landscape looks dramatically different, with only one press from the period still active in contemporary publishing: Virago. This engaging history explains how, from modest beginnings, Virago managed to weather epochal transformations in gender politics, literary culture, and the book publishing business. Drawing on original interviews with many of the press's principal figures, it gives a compelling account of Virago’s place in recent women's history while also reflecting on the fraught relationship between activism and commerce.


“Riley's book does a terrific job of laying out the context in which Virago first appeared and its transformations over time. Not only does it evocatively capture a historical moment, but it also serves as an important case study in business history, provides a critical intellectual history of feminism, and even alters our understanding of the book itself.” · Jennifer Scanlon, Bowdoin College

“Scholars in the fields of book history, publishing studies, and gender studies will welcome the arrival of this book—an important and long overdue study charting how one of the world’s most established feminist presses not only survived but also found ways to adapt and thrive in a radically restructured political and publishing landscape.” · Kate Eichhorn, The New School


Catherine Riley received her doctorate from Birkbeck College. Her research focuses on trends in gender theory and praxis, particularly as it applies to publishing and social change.

Table of Contents

Section Title Page Action Price
The Virago Story i
Contents v
Acknowledgements vi
Introduction 1
Part I — 1973–83 7
Chapter 1 — Virago's Hands-on Brand of Feminism 9
Chapter 2 — Changing the Literary Landscape 32
Part II — 1983–94 47
Chapter 3 — 'Alternative, Autonomous, and Viable': Feminist Publishing and the Mainstream 49
Chapter 4 — Fragmenting Feminism and Diversifying Women's Writing 64
Part III — 1994–2004 83
Chapter 5 — Working Women and the Changing Face(s) of the Book Industry 85
Chapter 6 — Third Waves and Disconnections 104
Part IV — 2004–17 119
Chapter 7 — Virago's Place in the New Millennium's Literary Marketplace 121
Chapter 8 — Twenty-First-Century Feminism(s) and Virago's Role for Women's Writing 139
Conclusion 154
Bibliography 162
Index 182