Additional Information
Book Details
Abstract
A manual designed to assist trainers to organize and conduct more effective courses for women in business. The vital contribution of enterprising women is increasingly being recognized and more institutions are now organizing special training programmes.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Contents | 5 | ||
| Acknowledgements | 7 | ||
| This book: its purpose and use | 9 | ||
| Enterprising women | 9 | ||
| Should women be trained separately from men? | 12 | ||
| Who should be trained and how should they be chosen? | 16 | ||
| How to use this manual | 20 | ||
| Timetable suggestions | 24 | ||
| Evaluation | 28 | ||
| You and your business | 30 | ||
| Course introduction | 30 | ||
| The Enterprise Experience I: Generating the business idea and identifying the people to do it | 33 | ||
| Enterprising women | 38 | ||
| Successful businesswomen | 41 | ||
| Meeting a successful businesswoman | 45 | ||
| Business ideas | 47 | ||
| The Enterprise Experience II: Report back | 50 | ||
| The Enterprise Experience III: Business plan preparation | 52 | ||
| What do you and your customers need | 60 | ||
| Resources | 60 | ||
| Finding out about the market | 64 | ||
| The Enterprise Experience IV: Business plan presentation | 68 | ||
| The envelope game | 72 | ||
| Costing and pricing | 81 | ||
| The marketing mix | 88 | ||
| Personal selling | 93 | ||
| Financial management | 101 | ||
| Basic business records | 101 | ||
| Cash flow | 111 | ||
| Profit and loss account | 119 | ||
| Balance sheet | 126 | ||
| Break even point | 130 | ||
| Sources and uses of money | 134 | ||
| The Enterprise Experience V: Presentation of final results | 139 | ||
| Planning your business | 142 | ||
| Introduction to the business plan | 142 | ||
| Planning workbook | 144 | ||
| Preparation for business investigation | 157 | ||
| Report back | 159 | ||
| The impact of your business | 160 | ||
| Completing the planning workbook | 165 | ||
| Practice business plan presentation | 167 | ||
| Presentation to the banker's panel | 170 | ||
| Follow-up | 171 | ||
| Reading list | 173 |