BOOK
Tourism: Principles and Practice
John Fletcher | Alan Fyall | David Gilbert | Stephen Wanhill
(2017)
Additional Information
Book Details
Abstract
Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.
Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Cover | Cover | ||
| Title Page | iii | ||
| Copyright Page | iv | ||
| Brief Contents | v | ||
| Contents | vii | ||
| Case Matrix | xi | ||
| Authors and Contributors | xiii | ||
| Preface | xvi | ||
| Publisher’s acknowledgements | xviii | ||
| Abbreviations | xx | ||
| 1 An Introduction to Tourism | 1 | ||
| Stephen Wanhill | 1 | ||
| Learning outcomes | 1 | ||
| Introduction | 2 | ||
| Defining tourism | 2 | ||
| Tourism as a concept | 4 | ||
| A conceptual framework for tourism | 7 | ||
| An operational framework for tourism – the tourism satellite account (TSA) | 13 | ||
| Conclusion | 17 | ||
| Self-check questions | 17 | ||
| References and further reading | 18 | ||
| Part 1 Tourism Demand | 21 | ||
| 2 The Nature of Tourism Demand | 25 | ||
| Stephen Wanhill | 25 | ||
| Learning outcomes | 25 | ||
| Introduction | 26 | ||
| Individual tourism demand | 26 | ||
| Market tourism demand | 34 | ||
| Conclusion | 36 | ||
| Self-check questions | 36 | ||
| References and further reading | 36 | ||
| 3 Tourism Consumer Behaviour | 40 | ||
| David Gilbert | 40 | ||
| Learning outcomes | 40 | ||
| Introduction | 41 | ||
| The individual decision-making process | 41 | ||
| The fundamentals of consumer behaviour and tourism | 41 | ||
| Energisers and effectors of demand | 43 | ||
| Roles and the decision-making process in tourism | 48 | ||
| Models of consumer behaviour in tourism | 54 | ||
| The buying decision process in tourism | 55 | ||
| The way forward | 61 | ||
| Conclusion | 62 | ||
| Self-check questions | 63 | ||
| References and further reading | 63 | ||
| 4 Measuring and Modelling Tourism Demand | 67 | ||
| Stephen Wanhill | 67 | ||
| Learning outcomes | 67 | ||
| Introduction | 68 | ||
| Tourism satellite account requirements | 68 | ||
| Measurement methods | 70 | ||
| Sampling by place | 74 | ||
| Administering the sample | 78 | ||
| Measuring own price elasticity | 79 | ||
| Modelling tourism demand | 80 | ||
| Conclusion | 84 | ||
| Self-check questions | 84 | ||
| References and further reading | 84 | ||
| 5 Forecasting Tourism Demand | 90 | ||
| Stephen Wanhill | 90 | ||
| Learning outcomes | 90 | ||
| Introduction | 91 | ||
| An overview of tourism forecasting | 91 | ||
| Forecasting methods | 93 | ||
| The forecasting problem | 110 | ||
| Market planning | 111 | ||
| Conclusion | 112 | ||
| Self-check questions | 113 | ||
| References and further reading | 113 | ||
| Part 2 The Tourism Destination | 117 | ||
| 6 Destinations | 122 | ||
| Alan Fyall | 122 | ||
| Learning outcomes | 122 | ||
| Introduction | 123 | ||
| The nature and role of destinations | 123 | ||
| Destination trends | 129 | ||
| Destination management and marketing | 136 | ||
| Conclusion | 140 | ||
| Self-check questions | 141 | ||
| References and further reading | 141 | ||
| 7 The Economic Impact of Tourism | 145 | ||
| John Fletcher | 145 | ||
| Learning outcomes | 145 | ||
| Introduction | 146 | ||
| Overview | 146 | ||
| The generation of economic impacts by tourist spending | 154 | ||
| Leakages of expenditure out of the local economy | 154 | ||
| The measurement of economic impact | 155 | ||
| The multiplier concept | 156 | ||
| Types of multiplier | 158 | ||
| Methodological approaches | 159 | ||
| Weaknesses and limitations of multiplier models | 165 | ||
| The policy implications of multiplier analysis | 169 | ||
| Conclusion | 170 | ||
| Self-check questions | 170 | ||
| References and further reading | 171 | ||
| 8 The Environmental Impact of Tourism | 174 | ||
| John Fletcher | 174 | ||
| Learning outcomes | 174 | ||
| Introduction | 175 | ||
| Environmental impact | 175 | ||
| Environmental impact assessment | 179 | ||
| The EIA process | 181 | ||
| Environmental auditing | 185 | ||
| Environmental action programmes | 186 | ||
| Conclusion | 189 | ||
| Self-check questions | 190 | ||
| References and further reading | 191 | ||
| 9 The Socio-Cultural Impact of Tourism | 194 | ||
| John Fletcher | 194 | ||
| Learning outcomes | 194 | ||
| Introduction | 195 | ||
| The nature of socio-cultural impacts of tourism | 195 | ||
| Approaches to the study of socio-cultural impacts of tourism | 196 | ||
| The tourism development process | 198 | ||
| The psychological basis of tourism development | 198 | ||
| The sociological basis of tourism development | 200 | ||
| Some general negative socio-cultural impacts of tourism | 204 | ||
| Some specific negative socio-cultural impacts of tourism | 206 | ||
| Some general positive socio-cultural impacts associated with tourism | 211 | ||
| Methods of measuring the socio-cultural impact of tourism | 212 | ||
| Conclusion | 215 | ||
| Self-check questions | 215 | ||
| References and further reading | 216 | ||
| 10 Sustainable Tourism | 221 | ||
| John Fletcher | 221 | ||
| Learning outcomes | 221 | ||
| Introduction | 222 | ||
| Historical background | 222 | ||
| Definitions of sustainability in general | 223 | ||
| Definitions of sustainable tourism | 225 | ||
| Sustainability of tourism | 226 | ||
| Sustainability as a strategy | 240 | ||
| Climate change and tourism | 241 | ||
| Conclusion | 248 | ||
| Self-check questions | 248 | ||
| References and further reading | 249 | ||
| 11 Tourism and Development Planning | 252 | ||
| John Fletcher | 252 | ||
| Learning outcomes | 252 | ||
| Introduction | 253 | ||
| Tourism and economic development theories | 253 | ||
| Integrated planning and development | 258 | ||
| Development planning layers | 266 | ||
| The tourism development planning process | 267 | ||
| Tourism development planning: when it goes wrong | 273 | ||
| Conclusion | 277 | ||
| Self-check questions | 278 | ||
| References and further reading | 278 | ||
| 12 The Impact of Negative Events on Tourism and Destinations | 281 | ||
| Yeganeh Morakabati | 281 | ||
| Learning outcomes | 281 | ||
| Introduction | 282 | ||
| Risk perception and fear | 282 | ||
| Destination resilience | 283 | ||
| The impact of terrorist attacks on tourist arrivals | 291 | ||
| Conclusion | 294 | ||
| Self-check questions | 294 | ||
| References and further reading | 295 | ||
| Part 3 The Tourism Sector | 303 | ||
| 13 Attractions | 308 | ||
| Stephen Wanhill and Alan Fyall | 308 | ||
| Learning outcomes | 308 | ||
| Introduction | 309 | ||
| The nature and purpose of attractions | 309 | ||
| Managing attractions | 324 | ||
| Conclusion | 336 | ||
| Self-check questions | 337 | ||
| References and further reading | 337 | ||
| 14 Accommodation | 344 | ||
| Alan Fyall | 344 | ||
| Learning outcomes | 344 | ||
| Introduction | 345 | ||
| Accommodation and the tourism product | 345 | ||
| Defining the accommodation sector | 347 | ||
| The distinctive nature of accommodation | 355 | ||
| The management of commercial accommodation | 356 | ||
| Sectoral overlap | 357 | ||
| Sector origins and the influence of the United States | 357 | ||
| Quality issues and grading in the accommodation sector | 359 | ||
| The accommodation sector and environmental issues | 362 | ||
| Information technology and the accommodation sector | 363 | ||
| Human resources and the accommodation sector | 364 | ||
| Conclusion | 365 | ||
| Self-check questions | 365 | ||
| References and further reading | 366 | ||
| 15 Events Management | 370 | ||
| Debbie Sadd and Mary Beth Gouthro | 370 | ||
| Learning outcomes | 370 | ||
| Introduction | 371 | ||
| The historical development of events | 371 | ||
| Conclusion | 378 | ||
| Self-check questions | 378 | ||
| References and further reading | 378 | ||
| 16 Intermediaries | 382 | ||
| Stephen Wanhill and Alan Fyall | 382 | ||
| Learning outcomes | 382 | ||
| Introduction | 383 | ||
| The nature of intermediation | 383 | ||
| The role of the retail agent | 393 | ||
| The role of the tour operator/wholesaler | 395 | ||
| Conclusion | 405 | ||
| Self-check questions | 405 | ||
| References and further reading | 406 | ||
| 17 Transportation | 408 | ||
| Derek Robbins | 408 | ||
| Learning outcomes | 408 | ||
| Introduction | 409 | ||
| Transport as a component of the tourist product | 409 | ||
| Components of the transportation system | 412 | ||
| Competitor analysis | 419 | ||
| Political influences on transport for tourism | 429 | ||
| Regulation of competition | 430 | ||
| Future trends | 432 | ||
| Conclusion | 437 | ||
| Self-check questions | 437 | ||
| References and further reading | 438 | ||
| 18 Public Sector and Policy | 447 | ||
| Stephen Wanhill | 447 | ||
| Learning outcomes | 447 | ||
| Introduction | 448 | ||
| Public policy framework | 448 | ||
| Administrative framework | 453 | ||
| Impact of the public sector | 458 | ||
| Intervention policy | 470 | ||
| Conclusion | 471 | ||
| Self-check questions | 472 | ||
| References and further reading | 472 | ||
| Part 4 Marketing For Tourism_ | 481 | ||
| 19 Managing Marketing For Tourism | 486 | ||
| David Gilbert | 486 | ||
| Learning outcomes | 486 | ||
| Introduction | 487 | ||
| What is marketing? | 487 | ||
| The evolution and application of marketing | 487 | ||
| Definitions and concepts of marketing | 489 | ||
| The differences between marketing and selling | 492 | ||
| Different business philosophies | 492 | ||
| Marketing orientation | 494 | ||
| Tourism as a service product | 496 | ||
| Tourism products and risk | 499 | ||
| Planning the service encounter | 500 | ||
| Quality management | 502 | ||
| Management tasks | 511 | ||
| The adoption of a marketing orientation | 512 | ||
| Criticisms of the marketing concept | 512 | ||
| A societal marketing approach | 513 | ||
| Conclusion | 515 | ||
| Self-check questions | 515 | ||
| References and further reading | 515 | ||
| 20 Marketing Planning | 519 | ||
| David Gilbert | 519 | ||
| Learning outcomes | 519 | ||
| Introduction | 520 | ||
| What is marketing planning? | 520 | ||
| The marketing environment of the organisation | 521 | ||
| The purpose of the marketing plan | 522 | ||
| Successful planning | 525 | ||
| Structure of the marketing plan | 526 | ||
| Conclusion | 541 | ||
| Self-check questions | 541 | ||
| References and further reading | 542 | ||
| 21 Marketing Mix Applications | 545 | ||
| David Gilbert | 545 | ||
| Learning outcomes | 545 | ||
| Introduction | 546 | ||
| What is the marketing mix? | 546 | ||
| Product | 548 | ||
| Price | 553 | ||
| Promotion | 562 | ||
| Place (distribution) | 570 | ||
| The marketing mix revisited: are the four Ps sufficient? | 576 | ||
| Destination marketing | 579 | ||
| Conclusion | 582 | ||
| Self-check questions | 582 | ||
| References and further reading | 583 | ||
| 22 Information Technology in Tourism | 587 | ||
| Dimitrios Buhalis | 587 | ||
| Learning outcomes | 587 | ||
| Introduction | 588 | ||
| Information communication technologies as a business tool | 588 | ||
| eTourism: tourism and information communication technologies | 592 | ||
| eTourism and the tourism industry sectors | 599 | ||
| Conclusion – eTourism and the structure of the tourism industry | 607 | ||
| Self-check questions | 609 | ||
| References and further reading | 609 | ||
| Glossary | 615 | ||
| A | 615 | ||
| B | 615 | ||
| C | 615 | ||
| D | 616 | ||
| E | 617 | ||
| F | 617 | ||
| G | 617 | ||
| H | 618 | ||
| I | 618 | ||
| K | 618 | ||
| L | 618 | ||
| M | 619 | ||
| N | 619 | ||
| O | 619 | ||
| P | 619 | ||
| Q | 620 | ||
| R | 620 | ||
| S | 620 | ||
| T | 621 | ||
| U | 622 | ||
| V | 622 | ||
| Y | 622 | ||
| Z | 622 | ||
| Index | 623 | ||
| A | 623 | ||
| B | 624 | ||
| C | 624 | ||
| D | 625 | ||
| E | 626 | ||
| F | 627 | ||
| G | 628 | ||
| H | 628 | ||
| I | 628 | ||
| J | 629 | ||
| K | 629 | ||
| L | 629 | ||
| M | 630 | ||
| N | 631 | ||
| O | 631 | ||
| P | 631 | ||
| Q | 632 | ||
| R | 633 | ||
| S | 633 | ||
| T | 634 | ||
| U | 636 | ||
| V | 636 | ||
| W | 636 | ||
| Y | 636 | ||
| Z | 636 | ||
| Back Cover | Back Cover |