Additional Information
Book Details
Abstract
For courses in introductory business.
Conversational, question and answer approach to contemporary business
Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.
MyLabTM Intro to Business not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Cover | Cover | ||
| Title Page | 3 | ||
| Copyright Page | 4 | ||
| Dedication | 5 | ||
| Brief Contents | 7 | ||
| Contents | 8 | ||
| About the authors | 15 | ||
| Acknowledgments | 16 | ||
| Reviewers | 17 | ||
| New to the Fifth Edition | 20 | ||
| Letter from the Authors | 21 | ||
| Prologue | 22 | ||
| Part 1 Looking at the Business Environment | 34 | ||
| Chapter 1 Business Basics | 34 | ||
| the Business Landscape | 34 | ||
| Business Defined | 35 | ||
| the Factors of Production | 36 | ||
| the List: Names To Know In Business | 37 | ||
| Common Business Challenges and Opportunities | 37 | ||
| Competition | 38 | ||
| On Target:nantucket Nectars: Tom and Tom’s Partnership | 39 | ||
| Bizchat: Apple: Taking a Bite Out of Microsoft | 40 | ||
| Social Environment | 40 | ||
| Globalization | 42 | ||
| Technological Changes | 44 | ||
| Types of Businesses | 46 | ||
| Local and Regional Businesses | 47 | ||
| National Businesses | 48 | ||
| Multinational (international) Businesses | 49 | ||
| Taking Business Personally | 50 | ||
| Life Skills For Business | 51 | ||
| Summary | 53 | ||
| Key Terms | 53 | ||
| Self Test | 54 | ||
| Team Time | 55 | ||
| Ethics and Corporate Social Responsibility | 56 | ||
| Web Exercises | 56 | ||
| References | 57 | ||
| Chapter 2 Economics and Banking | 58 | ||
| The Basics of Economics | 59 | ||
| Economics Defined | 59 | ||
| Economic Systems | 60 | ||
| Planned Economic Systems | 60 | ||
| Market Economies | 61 | ||
| Mixed Economies | 61 | ||
| Business and Economics | 62 | ||
| Determining Price: Supply and Demand | 62 | ||
| Supply | 63 | ||
| Demand | 64 | ||
| Factors That Determine Price | 64 | ||
| Factors That Affect Demand | 65 | ||
| Factors That Shift Supply | 67 | ||
| Degrees of Competition | 69 | ||
| Monopolies | 70 | ||
| On Target:keurig’s Monopoly | 70 | ||
| Duopolies and Oligopolies | 71 | ||
| Monopolistic Competition | 71 | ||
| Perfect Competition | 71 | ||
| Bizchat: Is Sirius Xm Radio A Monopoly | 72 | ||
| Economic Indicators | 72 | ||
| Gross Domestic Product | 73 | ||
| The List: Countries By Gdp, 2012 | 73 | ||
| Consumer and Producer Price Indices | 74 | ||
| The Unemployment Rate | 75 | ||
| Bizchat: How Much Money Do You Need To Get By\r | 76 | ||
| Productivity of Firms | 76 | ||
| Economic Policies | 78 | ||
| Government and the Economy | 77 | ||
| Fiscal Policy | 78 | ||
| Monetary Policy | 79 | ||
| Off the Mark:the Dodd-frank Act and the Consumer Financial Production Bureau | 79 | ||
| Reserve Requirements | 81 | ||
| Short-term Interest Rates | 82 | ||
| Open Market Operations | 83 | ||
| Summary | 84 | ||
| Key Terms | 85 | ||
| Team Time | 87 | ||
| Ethics and Corporate Social Responsibility | 88 | ||
| Web Exercises | 88 | ||
| References | 89 | ||
| Chapter 3 Ethics In Business | 90 | ||
| Ethics: The Basics | 91 | ||
| Ethics Defined | 91 | ||
| Systems of Ethical Conduct | 91 | ||
| Personal Ethics | 92 | ||
| Bizchat: Can Living Ethically Make You Happy\r | 94 | ||
| Personal Ethics Meets Business Ethics | 94 | ||
| You As A Person and As An Employee | 95 | ||
| Identifying A Company’s Ethics | 97 | ||
| Corporate Social Responsibility | 98 | ||
| The Five Pillars of Corporate Social Responsibility | 98 | ||
| Off the Mark:cheating Pays Off….until It Doesn’t | 99 | ||
| The Conflict of Csr in the Business Environment | 101 | ||
| The Benefits of Csr | 101 | ||
| Measuring Csr | 101 | ||
| Bizchat: Corporations as People | 102 | ||
| Csr and Social Networking | 103 | ||
| The Challenges of Csr | 103 | ||
| The Effects of Csr on Society | 103 | ||
| The Effects of Individuals On Csr | 104 | ||
| Dangers of a Weak Ethical Focus | 105 | ||
| Legal Regulations and Legal Compliance | 106 | ||
| Recovering from Weak Ethical Conduct | 107 | ||
| Business Opportunities Created by Ethical Needs | 108 | ||
| Creating New Markets With an Ethical Focus | 109 | ||
| Businesses Going Green | 110 | ||
| How Businesses Develop an Ethical Environment\r | 111 | ||
| Ethical Focus From the Start | 112 | ||
| Ethical Focus Every Day | 112 | ||
| On Target:playing the Ethics Game | 112 | ||
| Summary | 114 | ||
| Key Terms | 115 | ||
| Self Test | 115 | ||
| Team Time | 116 | ||
| Ethics and Corporate Social Responsibility | 117 | ||
| Web Exercises | 117 | ||
| References | 118 | ||
| Chapter 4 Business In A Global Economy | 120 | ||
| What Is Globalization? | 121 | ||
| THE LIST: Powerful People to Know | 121 | ||
| The Effects of Globalization | 122 | ||
| Reasons for the Rise in Globalization | 123 | ||
| Global Business Trends \r | 123 | ||
| THE LIST: Countries in Which it is Easy to Start a\rBusiness | 124 | ||
| International Trade | 125 | ||
| Tnternational Competition | 125 | ||
| Fostering Competitiveness | 125 | ||
| The Benefits and Costs of International Trade | 126 | ||
| Free Trade and Protectionism | 127 | ||
| Types of Trade Barriers | 128 | ||
| Trade Barriers: Winners and Losers\r | 128 | ||
| International Organizations Promoting Free Trade | 130 | ||
| Regional Free Trade Agreements\r | 131 | ||
| Conducting Business Internationally | 133 | ||
| International Business Strategies | 134 | ||
| Entering Foreign Markets | 134 | ||
| The Advantages and Disadvantages of Each Entry Mode | 136 | ||
| International Business: Economic Factors and Challenges | 137 | ||
| The Role of Exchange Rates | 138 | ||
| THE LIST: top u.s. trading partners | 139 | ||
| Other Economic Challenges to Conducting International Business | 140 | ||
| BizChat: Which is Better—a Strong Dollar or a\rWeak Dollar | 141 | ||
| Creating Successful International Businesses\r | 142 | ||
| Sociocultural Challenges | 142 | ||
| Off the Mark:international Business Blunders\r | 143 | ||
| Political Challenges | 144 | ||
| Legal Challenges | 144 | ||
| Ethical Challenges | 145 | ||
| Summary | 146 | ||
| Key Terms | 147 | ||
| Self Test | 147 | ||
| Team Time | 149 | ||
| Ethics and Corporate Social Responsibility\r | 149 | ||
| Web Exercises | 150 | ||
| References | 151 | ||
| Mini Chapter | 152 | ||
| Business Law | 152 | ||
| Part 2 Starting and Structuring a Business | 162 | ||
| Chapter 5 Small Business and theEntrepreneu | 162 | ||
| Small Business: the Mainstream of the American Economy\r | 163 | ||
| Small Business and the Economy\r | 163 | ||
| THE LIST: Ten Great Industries for Starting a\rBusiness | 164 | ||
| Small Business and the Workforce\r | 165 | ||
| Reasons For Starting A Small Business\r | 166 | ||
| BizChat: What’s in a Name | 167 | ||
| The Impact of Technology On Small Businesses | 167 | ||
| Social Media and Mobile Marketing | 167 | ||
| OFF THE MARK: iSmell | 168 | ||
| Entrepreneurs and the American Dream | 168 | ||
| The Traits of Successful Entrepreneurs | 169 | ||
| Types of Entrepreneurs | 171 | ||
| On Target:Origami Owl | 174 | ||
| Entrepreneurial Teams | 174 | ||
| Buying Franchises and Existing Businesses | 175 | ||
| Franchising Basics | 175 | ||
| Pros and Cons of Franchising | 176 | ||
| Franchising Considerations | 177 | ||
| Buying an Existing Business\r | 178 | ||
| The Risks of Small Businesses and Where to Get Help | 180 | ||
| Why So Many Small Businesses Fail | 180 | ||
| Financing Considerations | 184 | ||
| Cash and Credit | 185 | ||
| Small Business Loans and Grants | 186 | ||
| Angel and Venture Capital Financing | 186 | ||
| BizChat: Conducting a SWOT Analysis | 187 | ||
| Getting Help | 182 | ||
| Summary | 188 | ||
| Key terms | 189 | ||
| Self test | 189 | ||
| Team Time | 191 | ||
| Ethics and corporate Social responsibility | 191 | ||
| Web Exercises | 10 | ||
| References | 10 | ||
| Chapter 6 Forms of Business Ownership | 194 | ||
| Sole Proprietorships | 195 | ||
| Starting a Sole Proprietorship | 195 | ||
| Advantages and Disadvantages\r | 196 | ||
| Partnerships\r | 199 | ||
| Advantages and Disadvantages of Partnerships | 199 | ||
| Elements of A Partnership Agreement\r | 200 | ||
| Types of Partnerships\r | 201 | ||
| BizChat: How Do You Find the Right Business\rPartner | 201 | ||
| Corporations\r | 203 | ||
| Advantages of Incorporation\r | 204 | ||
| Structure of a Corporation | 205 | ||
| Disadvantages of Incorporation | 206 | ||
| S Corporations\r | 207 | ||
| Limited Liability Companies\r | 208 | ||
| Comparing Forms of Ownership | 209 | ||
| Not-for-profit and Cooperatives | 210 | ||
| Not-for-profit Organizations\r | 211 | ||
| THE LIST: Largest not-for-Profit Organizations | 211 | ||
| Cooperatives\r | 212 | ||
| Mergers and Acquisitions | 213 | ||
| Mergers Versus Acquisitions | 213 | ||
| Advantages of Mergers and Acquisitions | 214 | ||
| Off the Mark:AOL–Time Warner Merger | 215 | ||
| Types of Mergers\r | 215 | ||
| Disadvantages of Mergers\r | 216 | ||
| Summary | 218 | ||
| Key Terms | 219 | ||
| Self-test | 219 | ||
| Team Time | 221 | ||
| Web Exercises | 222 | ||
| Ethics and Corporate Social Responsibility\r | 222 | ||
| References | 223 | ||
| Mini Chapter | 224 | ||
| Constructing an Effective Business Plan | 224 | ||
| Part 3 Managing a Business and Employees | 232 | ||
| Chapter 7 Business Management and Organization | 232 | ||
| The Foundations of Management\r | 233 | ||
| Business Management\r | 233 | ||
| Levels of Management\r | 234 | ||
| Off the Mark:How Are Managers Responsible for\rEmployee Behavior | 235 | ||
| The Skills of Successful Managers | 235 | ||
| BizChat: Social Media: How Do Web-Based Tools\rMake Time Management Easier | 237 | ||
| The Functions of Management:planning | 237 | ||
| Strategic Planning | 238 | ||
| Vision and Mission Statement | 239 | ||
| SWOT Analysis | 240 | ||
| Tactical and Operational Planning | 241 | ||
| Contingency Planning | 242 | ||
| The Functions of Management: Organizing\r | 243 | ||
| Organizational Structures\r | 244 | ||
| Changing Structures\r | 246 | ||
| THE LIST: Bits of advice for managers | 246 | ||
| Alternative Organizational Structures | 247 | ||
| The Functions of Management: Controlling | 248 | ||
| Controlling to Stay on Course\r | 249 | ||
| Control Strategies | 249 | ||
| On Target:Pest Control Company Controls Its\rFleet | 249 | ||
| Summary | 253 | ||
| Key Terms | 254 | ||
| Self Test | 254 | ||
| Team Time | 255 | ||
| Ethics and Corporate Social Responsibility\r | 256 | ||
| Web Exercises\r | 256 | ||
| References | 257 | ||
| Chapter 8 Motivation, Leadership, and Teamwork\r | 258 | ||
| Motivation | 258 | ||
| Personal Motivation\r | 259 | ||
| Motivating Employees | 259 | ||
| Traditional Theories of Motivation\r | 261 | ||
| Motivational Theories in the Modern Workplace | 262 | ||
| Evolution of Motivational Theories | 265 | ||
| Leadership | 266 | ||
| Traits of Leadership | 269 | ||
| Off the Mark:Masataka Shimizu | 270 | ||
| Leadership and Corporate Culture | 270 | ||
| BizChat: Do You Have to Be Tall to Be a\rLeader | 271 | ||
| On Target:Masataka Shimizu | 271 | ||
| Teamwork | 272 | ||
| THE LIST: does your team function Like google\rteams | 273 | ||
| On Target:Red Teamers in the Military | 275 | ||
| The Advantages of Teams in the Workplace | 273 | ||
| The Challenges of Teams in the Workplace | 273 | ||
| Best Practices For Teams\r | 274 | ||
| Your Role On A Team\r | 277 | ||
| Summary | 279 | ||
| Key Terms | 279 | ||
| Self Test | 280 | ||
| Team Time | 281 | ||
| Ethics and Corporate Social Responsibility\r | 282 | ||
| References | 283 | ||
| Web Exercises\r | 282 | ||
| Chapter 9 Human Resource Management\r | 284 | ||
| Human Resource Management\r | 285 | ||
| Managing Staffing Needs\r | 285 | ||
| BizChat: Social Media and Privacy | 289 | ||
| Hiring | 290 | ||
| Training and Evaluating Employees | 291 | ||
| Training Methods and Requirements\r | 291 | ||
| Performance Appraisals and Alternatives\r | 294 | ||
| Compensating, Scheduling, Promoting, and Terminating Employees\r | 296 | ||
| Compensation Strategies\r | 297 | ||
| Benefits | 298 | ||
| Alternative Scheduling and Work Arrangements\r | 299 | ||
| Contingent Workers | 300 | ||
| Promotions | 300 | ||
| THE LIST: Top 10 Ways to Get Promoted | 301 | ||
| Terminating Employees\r | 301 | ||
| Retirement | 301 | ||
| Managing Workplace Diversity\r | 302 | ||
| Benefits and Challenges of Diversity\r | 303 | ||
| OFF THE MARK: One Diversity Training Does Not\rFit All | 304 | ||
| Labor and Union Issues | 305 | ||
| Organized Labor\r | 305 | ||
| Collective Bargaining\r | 306 | ||
| The State of Labor Unions | 307 | ||
| Summary | 308 | ||
| Key Terms | 309 | ||
| Self Test | 310 | ||
| Team Time | 311 | ||
| Ethics and Corporate Social Responsibility\r | 311 | ||
| Web Exercises\r | 312 | ||
| References | 313 | ||
| Chapter 10 Online Business and Technology | 314 | ||
| Online Business\r | 314 | ||
| Marketing Online\r | 315 | ||
| THE LIST: Brought to you by Paypal 316 | 316 | ||
| Types of Online Business Transactions | 318 | ||
| Challenges of E-commerce\r | 319 | ||
| Technology In Business | 321 | ||
| The Information Technology Organization | 321 | ||
| Information Systems\r | 323 | ||
| Security | 325 | ||
| Threats to Online Business | 326 | ||
| BizChat: How a Simple Mistake Can Lead to a\rMajor Data Breach | 327 | ||
| Off the Mark:Spying Scandal at Hewlett-Packard | 328 | ||
| Privacy | 328 | ||
| Impact of Social Media and Mobile Technology | 329 | ||
| Social Networking\r | 330 | ||
| Off the Mark:Tasteless Tweet\r | 332 | ||
| Mobile Devices\r | 332 | ||
| Summary | 334 | ||
| Key Terms | 335 | ||
| Self Test | 335 | ||
| Team Time | 337 | ||
| Ethics and Corporate Social Responsibility\r | 337 | ||
| Web Exercises\r | 338 | ||
| References | 339 | ||
| Chapter 11 Production, Operations, and Supply Chain Management\r | 340 | ||
| The Production of Goods and Services | 341 | ||
| The Importance of Production | 341 | ||
| Moving To A Service-based Economy | 342 | ||
| the Global Production Landscape\r | 342 | ||
| Production Management\r | 343 | ||
| the Make-or-buy Decision\r | 344 | ||
| Common Production Processes and Techniques | 344 | ||
| Social Media and Manufacturing | 346 | ||
| Operations Planning and Management | 346 | ||
| Capacity Planning\r | 347 | ||
| Facility Location\r | 347 | ||
| Facility Layout\r | 349 | ||
| Production Technology\r | 350 | ||
| Off the Mark:Technology: Too Much of a Good Thing | 351 | ||
| BizChat: 3D Printing: An Industrial\rRevolution | 352 | ||
| Operations Control | 352 | ||
| Production Process Control\r | 353 | ||
| Purchasing and Inventory Control | 354 | ||
| Quality Management | 356 | ||
| On Target:The Baldrige Awards | 357 | ||
| Suppliers and Supply Chain Management\r | 359 | ||
| Supply Chains | 360 | ||
| THE LIST: top u.s. firms in terms of their supply\rChains and management | 360 | ||
| Summary | 363 | ||
| Key Terms | 364 | ||
| Self Test | 365 | ||
| Team Time | 366 | ||
| Ethics and Corporate Social Responsibility\r | 367 | ||
| Team Time | 367 | ||
| Web Exercises | 367 | ||
| References | 368 | ||
| Mini Chapter | 370 | ||
| Business Communications | 370 | ||
| Part 4 Principles of Marketing | 380 | ||
| Chapter 12 Marketing and Consumer Behavior | 380 | ||
| Marketing Fundamentals | 381 | ||
| The Evolution of Marketing | 382 | ||
| Marketing For Not-for-profits and Others\r | 385 | ||
| Benefits of Marketing\r | 385 | ||
| THE LIST: Ten Great Marketing S\rtrategies | 386 | ||
| Criticisms of Marketing\r | 386 | ||
| Marketing Tactics\r | 387 | ||
| Marketing Strategy: the Four Ps of Marketing\r | 388 | ||
| The Four Cs of Marketing: Marketing From the Consumer’s Perspective | 389 | ||
| The Marketing Process\r | 390 | ||
| The Marketing Environment\r | 391 | ||
| The Competitive Environment | 392 | ||
| The Economic Environment | 393 | ||
| The Technological Environment | 393 | ||
| On Target:Viral Marketing | 393 | ||
| The Social and Cultural Environment\r | 394 | ||
| The Political, Legal, and Regulatory Environments | 394 | ||
| The Global Environment\r | 394 | ||
| Off the Mark:The Hard Lessons of Social\rMedia \r | 394 | ||
| Marketing Research and Planning\r | 395 | ||
| The Market Research Process\r | 395 | ||
| the Marketing Plan\r | 397 | ||
| Target Markets\r | 399 | ||
| Consumer Behavior\r | 401 | ||
| B2c Markets\r | 401 | ||
| B2b Markets\r | 403 | ||
| BizChat: Augmented Reality: A Passing Phase or\rthe Future\r | 404 | ||
| Summary | 406 | ||
| References | 411 | ||
| Web Exercises\r | 410 | ||
| Ethics and Corporate Social Responsibility\r | 409 | ||
| Team Time | 409 | ||
| Self Test | 407 | ||
| Key Terms | 407 | ||
| Chapter 13 Product Development, Branding, and Pricing Strategies | 412 | ||
| New Product Development\r | 413 | ||
| The New Product Development Process | 413 | ||
| The Product Life Cycle\r | 415 | ||
| Modifying Existing Products and Product Lines | 417 | ||
| The Total Product Offer\r | 418 | ||
| Product Differentiation\r | 418 | ||
| Product Lines and the Product Mix\r | 419 | ||
| Consumer Products and Business-to-Business Products | 420 | ||
| Consumer Product Classifications | 420 | ||
| B2b Classifications\r | 421 | ||
| Branding | 423 | ||
| Branding Benefits\r | 423 | ||
| On Target:Nike’s Reuse-A-Shoe\r | 423 | ||
| Brand Loyalty and Brand Equity\r | 424 | ||
| Branding Strategies\r | 425 | ||
| THE LIST: Retailers and their Private-Brand\rLabels | 426 | ||
| Packaging | 427 | ||
| BizChat: Brand You: Creating a Personal Brand | 428 | ||
| Off the Mark:genericized Trademarks\r | 428 | ||
| The Importance of Labels\r | 429 | ||
| Pricing Goods and Services\r | 430 | ||
| Product Pricing and Pricing Objectives\r | 430 | ||
| Pricing Strategies and Price Perceptions\r | 432 | ||
| Adjusting Prices\r | 435 | ||
| Summary | 437 | ||
| Key Terms | 438 | ||
| Self Test | 438 | ||
| Team Time | 440 | ||
| Ethics and Corporate Social Responsibility \r | 440 | ||
| Web Exercises\r | 441 | ||
| References | 441 | ||
| Chapter 14 Promotion and Distribution\r | 442 | ||
| Promotion and the Promotional Mix\r | 443 | ||
| Promotion | 443 | ||
| Advertising and Public Relations\r | 445 | ||
| The Role of Advertising\r | 445 | ||
| Types of Advertising\r | 446 | ||
| Advertising Media\r | 446 | ||
| On Target:Dove’s Real Beauty\r | 446 | ||
| Internet Advertising\r | 449 | ||
| Social Media\r | 449 | ||
| Mobile Marketing\r | 449 | ||
| Product Placement\r | 449 | ||
| THE LIST: Interesting Mobile Marketing F\racts | 450 | ||
| Infomercials\r | 450 | ||
| Global Advertisements\r | 450 | ||
| Public Relations\r | 450 | ||
| BizChat: Negative Political Ads: Do They Really\rWork | 451 | ||
| Off the Mark:Volkswagen’s Deceptions—A Public\rRelations Problem | 452 | ||
| Personal Selling and Sales Promotion\r | 453 | ||
| Personal Selling\r | 453 | ||
| Sales Promotions\r | 456 | ||
| Social Media Promotions \r | 457 | ||
| Distribution: Marketing Intermediaries\r | 458 | ||
| Distribution Channels and Marketing Intermediaries | 458 | ||
| Wholesalers, Agents, and Brokers\r | 461 | ||
| Retailers | 462 | ||
| Distribution Logistics\r | 465 | ||
| The Benefits and Costs of Transportation Modes | 465 | ||
| Warehousing and Inventory Control\r | 466 | ||
| Summary | 468 | ||
| Key Terms | 469 | ||
| Self Test | 470 | ||
| Team Time | 471 | ||
| Ethics and Corporate Social Responsibility | 471 | ||
| Web Exercises\r | 472 | ||
| References | 473 | ||
| Mini Chapter | 474 | ||
| Finding a Job | 474 | ||
| Part 5 Principles of Finance | 488 | ||
| Chapter 15 Financing and Accounting For Business Operations | 488 | ||
| Financial Management\r | 489 | ||
| The Financial Manager\r | 489 | ||
| Planning For A Firm’s Financial Needs | 490 | ||
| Addressing Cash Flow and the Budget\r | 492 | ||
| Financing Small Business Activities\r | 494 | ||
| Short-term Financing Options\r | 494 | ||
| Short-term Loans and Grants\r | 496 | ||
| Social Funding\r | 497 | ||
| THE LIST: Interesting Crowdfunding Campaigns | 497 | ||
| Financing Big Business Activities: Debt and Equity\r | 499 | ||
| Short-term Financing Options\r | 499 | ||
| Long-term Financing Options | 499 | ||
| Financing With Bonds\r | 500 | ||
| Financing With Equity\r | 502 | ||
| On Target:Using Social Networks to Raise\rVenture Capital | 503 | ||
| Accounting Functions\r | 504 | ||
| Accounting Fundamentals\r | 505 | ||
| Types of Accounting\r | 505 | ||
| Off the Mark:How’s this for an Accounting\rGoof? | 506 | ||
| Accounting Standards and Processes\r | 507 | ||
| BizChat: The Cost and Benefit of the Sarbanes-\rOxley Act\r | 509 | ||
| Financial Statements\r | 510 | ||
| The Balance Sheet | 511 | ||
| Assets | 512 | ||
| Liabilities\r | 513 | ||
| Owners’ Equity\r | 513 | ||
| Analyzing A Balance Sheet\r | 513 | ||
| Balance Sheet Ratios\r | 514 | ||
| Income Statements\r | 516 | ||
| Revenue | 516 | ||
| Cost of Goods Sold\r | 516 | ||
| Operating Expenses\r | 517 | ||
| Analyzing Income Statements\r | 517 | ||
| Income Statement Ratios\r | 518 | ||
| Statement of Cash Flows\r | 519 | ||
| Components of A Statement of Cash Flows\r | 520 | ||
| Analyzing A Statement of Cash Flows\r | 520 | ||
| Summary | 522 | ||
| Key Terms | 523 | ||
| Self Test | 524 | ||
| Team Time | 525 | ||
| Ethics and Corporate Social Responsibility | 526 | ||
| Web Exercises Team Time\r | 526 | ||
| References\r | 527 | ||
| Chapter 16 Investment Opportunities In the Securities Market | 528 | ||
| Investment Fundamentals\r | 529 | ||
| The Risks and Rewards of Saving and Investing | 529 | ||
| Investment Risk\r | 530 | ||
| BizChat: I Cannot Lose Money by Saving,\rRight | 531 | ||
| THE LIST: Personal Finance Blogs Worth\rR\reading | 532 | ||
| Investing In Stocks\r | 535 | ||
| Primary and Secondary Security Markets\r | 535 | ||
| On Target:Berkshire Hathaway: the Highest- Priced Stock | 536 | ||
| Types of Stocks\r | 536 | ||
| Changing Stock Prices\r | 540 | ||
| Off the Mark:The Madoff Ponzi Scheme | 542 | ||
| Investing In Bonds\r | 543 | ||
| Bond Basics\r | 543 | ||
| BizChat: Downgrade of the U.S. Debt | 548 | ||
| Mutual Funds and Other Opportunities\r | 548 | ||
| Mutual Funds\r | 549 | ||
| Risk-and-return Relationships of Different Types of Mutual Funds | 550 | ||
| Other Investment Opportunities\r | 552 | ||
| Summary | 554 | ||
| Key Terms | 555 | ||
| Self Test | 556 | ||
| Team Time | 557 | ||
| Ethics and Corporate Social Responsibility | 558 | ||
| Web Exercises\r | 558 | ||
| References\r | 559 | ||
| Mini Chapter | 560 | ||
| Personal Finance | 560 | ||
| Appendix | 572 | ||
| Glossary | 581 | ||
| Index | 595 | ||
| Answer Key | 624 |