BOOK
BTEC Level 2 Certificate in Business Enterprise Learner Handbook with ActiveBook
Sue Donaldson | Claire Parry | Julie Smith | Charlotte Bunn
(2017)
Additional Information
Book Details
Abstract
Packed with practical activities and planning support to help you deliver these exciting new qualifications.
- A complete unit-by-unit course companion for learners.
- Helps prepare learners for specific job roles.
- Includes ‘Hands on’ and ‘Ready for Work?’ features to develop practical skills.
- Assessment practice activities and dedicated ‘Getting Ready for Assessment’ sections support preparation for assignments, tasks and external tests.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Front Cover | Front Cover | ||
| Contents | iii | ||
| How to use this book | iv | ||
| Chapter 1: The Business Enterprise Environment | 2 | ||
| A: The features of different enterprises | 4 | ||
| A1: Ownership, liability and size | 4 | ||
| A2: Purposes, sectors and scope | 11 | ||
| A3: Stakeholders and their influence | 14 | ||
| B: Impact of the environment on the success of an enterprise | 17 | ||
| B1: The operational environment | 17 | ||
| B2: Legal framework | 22 | ||
| C: The contribution of enterprise to business success | 26 | ||
| C1: Enterprise and entrepreneurship | 26 | ||
| C2: Benefits and risks associated with enterprise and entrepreneurship | 28 | ||
| C3: The skills required to be a successful entrepreneur | 30 | ||
| D: Business enterprise ideas | 31 | ||
| D1: The suitability of a business idea | 31 | ||
| D2: Sources of advice and finance | 33 | ||
| D3: Finance and success of a business idea | 34 | ||
| Work Focus | 43 | ||
| Hands On | 43 | ||
| Ready for work? | 43 | ||
| Getting ready for assessment | 44 | ||
| About the test | 44 | ||
| Understanding the questions | 44 | ||
| Sample questions and answers | 45 | ||
| Chapter 2: Researching a Concept for a New or Revised Product or Service | 48 | ||
| A: Investigate how enterprise skills contribute to business success | 50 | ||
| A1: Enterprise ideas | 50 | ||
| A2: Features of successful enterprise ideas | 53 | ||
| A3: Types of enterprise | 55 | ||
| A4: Enterprise skills | 56 | ||
| A5: The risks of lack of enterprise | 57 | ||
| B: Generate enterprise ideas using creativity techniques | 60 | ||
| B1: Creativity techniques | 60 | ||
| B2: Refining enterprise ideas | 63 | ||
| C: Investigate market research for a selected enterprise idea | 65 | ||
| C1: Develop research based on the needs of the four Ps | 65 | ||
| C2: Market research methods | 70 | ||
| C3: Data presentation and interpretation | 75 | ||
| Work Focus | 80 | ||
| Hands On | 80 | ||
| Ready for work? | 81 | ||
| Chapter 3: Promoting and Financing an Enterprise Idea | 82 | ||
| A: Investigate the appropriateness of promotional methods for the enterprise idea | 84 | ||
| A1: Promotional methods including digital and online media resources as well as traditional methods | 84 | ||
| A2: Strengths and weaknesses of different promotional methods in relation to the enterprise idea | 94 | ||
| B: Produce a promotional plan for the enterprise idea | 96 | ||
| B1: Developing an idea for test/field marketing | 96 | ||
| B2: Developing strategies for the promotional campaign | 97 | ||
| B3: Planning a costed promotional campaign | 99 | ||
| C: Produce a financial plan for the enterprise idea | 102 | ||
| C1: Financial plan | 102 | ||
| C2: The supply chain for the enterprise idea | 107 | ||
| Work Focus | 114 | ||
| Hands On | 114 | ||
| Ready for work? | 115 | ||
| Chapter 4: Planning and Pitching an Enterprise Idea | 116 | ||
| A: Prepare a business plan for the new enterprise idea | 118 | ||
| A1: Structure and format of a business plan | 118 | ||
| A2: Contents and presentation of a business plan | 124 | ||
| B: Present a business pitch to an audience including a potential investor or business adviser | 131 | ||
| B1: Features of a business pitch | 131 | ||
| B2: Presentation skills used in a business pitch | 137 | ||
| C: Review and revise the business plan to respond to feedback | 146 | ||
| C1: Using feedback and review to identify changes in a business plan | 146 | ||
| Work Focus | 151 | ||
| Hands On | 151 | ||
| Ready for work? | 151 | ||
| Glossary | 152 | ||
| Index | 156 | ||
| Back Cover | Back Cover |