Additional Information
Book Details
Abstract
Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how the research is used in real life, making this the book you need to successfully complete your project.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Cover | Cover | ||
| Title Page | iii | ||
| Copyright Page | iv | ||
| Brief Contents | v | ||
| Contents | vii | ||
| About this text | xi | ||
| About the authors | xv | ||
| Acknowledgements | xvi | ||
| 1 Choosing your research topic | 1 | ||
| 1.1 Why you should read this chapter | 1 | ||
| 1.2 Why choosing the right research topic is so important | 2 | ||
| 1.3 Why choosing a research topic is difficult | 4 | ||
| 1.4 Ten ways to generate ideas for a research topic | 5 | ||
| 1.5 How to refine research topic ideas | 11 | ||
| 1.6 What makes a good research topic? | 15 | ||
| 1.7 How to turn a research idea into a research project | 18 | ||
| Summary | 28 | ||
| Thinking about your research topic | 29 | ||
| References | 30 | ||
| 2 Reviewing the literature critically | 31 | ||
| 2.1 Why you should read this chapter | 31 | ||
| 2.2 What a critical literature review is | 32 | ||
| 2.3 Why it is important to review the literature critically | 34 | ||
| 2.4 The types of literature available to you | 37 | ||
| 2.5 Searching for and obtaining literature | 39 | ||
| 2.6 Evaluating the usefulness of literature to your research | 46 | ||
| 2.7 Reading, noting and correctly referencing useful literature | 47 | ||
| 2.8 Drafting your critical literature review | 52 | ||
| Summary | 55 | ||
| Thinking about your critical literature review | 56 | ||
| References | 57 | ||
| 3 Managing the research process | 58 | ||
| 3.1 Why you should read this chapter | 58 | ||
| 3.2 Getting access to your research organisation, respondents and participants | 59 | ||
| 3.3 What about access to information? | 61 | ||
| 3.4 Six strategies for making sure that you get the organisational access you want | 62 | ||
| 3.5 Managing yourself | 69 | ||
| 3.6 Managing your supervisor | 71 | ||
| 3.7 Managing your university | 74 | ||
| 3.8 The ethics of doing research | 75 | ||
| Summary | 83 | ||
| Thinking about your research process | 84 | ||
| References | 84 | ||
| 4 Using secondary data | 85 | ||
| 4.1 Why you should read this chapter | 85 | ||
| 4.2 Forms secondary data can take | 86 | ||
| 4.3 The potential of secondary data | 93 | ||
| 4.4 Possible pitfalls of using secondary data | 96 | ||
| 4.5 Assessing the suitability of secondary data | 98 | ||
| 4.6 Where and how to find secondary data | 100 | ||
| Summary | 101 | ||
| Thinking about using secondary data | 102 | ||
| References | 103 | ||
| 5 Choosing your research design | 104 | ||
| 5.1 Why you should read this chapter | 104 | ||
| 5.2 The importance of research philosophy | 106 | ||
| 5.3 Differing approaches to theory development: deduction, induction and abduction | 111 | ||
| 5.4 Differing purposes: exploratory, descriptive and explanatory studies | 115 | ||
| 5.5 Differing strategies | 119 | ||
| 5.6 Making sure your research conclusions are believable | 131 | ||
| Summary | 135 | ||
| Thinking about your research design | 136 | ||
| References | 136 | ||
| 6 Collecting data | 137 | ||
| 6.1 Why you should read this chapter | 137 | ||
| 6.2 Selecting samples | 138 | ||
| 6.3 Collecting data using questionnaires | 148 | ||
| 6.4 Collecting data using semi-structured or unstructured interviews | 158 | ||
| 6.5 Collecting data using observation | 168 | ||
| Summary | 176 | ||
| Thinking about collecting data | 177 | ||
| References | 177 | ||
| 7 Analysing data | 179 | ||
| 7.1 Why you should read this chapter | 179 | ||
| 7.2 Different types of data | 180 | ||
| 7.3 Analysing data quantitatively | 183 | ||
| 7.4 Analysing data qualitatively | 202 | ||
| Summary | 212 | ||
| Thinking about analysing data | 213 | ||
| References | 214 | ||
| 8 Writing and presenting the research proposal | 215 | ||
| 8.1 Why you should read this chapter | 215 | ||
| 8.2 The importance of the research proposal | 216 | ||
| 8.3 When you should write your research proposal | 220 | ||
| 8.4 What you should include in your research proposal | 220 | ||
| 8.5 The style you should use to write your research proposal | 227 | ||
| 8.6 How your research proposal will be judged | 231 | ||
| Summary | 237 | ||
| Thinking about your research proposal | 237 | ||
| References | 238 | ||
| Appendix 1: How to reference | 239 | ||
| Bibliography | 247 | ||
| Index | 250 | ||
| A | 250 | ||
| B | 250 | ||
| C | 250 | ||
| D | 250 | ||
| E | 251 | ||
| F | 251 | ||
| G | 251 | ||
| H | 251 | ||
| I | 252 | ||
| J | 252 | ||
| K | 252 | ||
| L | 252 | ||
| M | 252 | ||
| N | 252 | ||
| O | 253 | ||
| P | 253 | ||
| Q | 253 | ||
| R | 254 | ||
| S | 255 | ||
| T | 255 | ||
| U | 256 | ||
| V | 256 | ||
| W | 256 | ||
| Y | 256 |