Additional Information
Book Details
Abstract
For courses in Business Communication.
Technology and communication intersect to prepare students for the workplace
Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing.
With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all students, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding.
MyLabTM Business Communication not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Cover\r | Cover | ||
| Title Page\r | 5 | ||
| Copyright Page\r | 6 | ||
| Dedication\r | 7 | ||
| Brief Contents\r | 9 | ||
| Contents\r | 11 | ||
| Preface\r | 21 | ||
| Prologue\r | 41 | ||
| PART 1 Understanding the Foundations of Business Communication | 49 | ||
| 1 Professional Communication in a Digital, Social, Mobile World | 51 | ||
| Communication Close-Up At KLM | 51 | ||
| Understanding Why Communication Matters | 52 | ||
| Communication Is Important to Your Career | 52 | ||
| Communication Is Important to Your Company | 53 | ||
| What Makes Business Communication Effective? | 54 | ||
| Communicating as a Professional | 54 | ||
| Understanding What Employers Expect from You | 56 | ||
| Communicating in an Organizational Context | 57 | ||
| Adopting an Audience-Centered Approach | 57 | ||
| Exploring the Communication Process | 58 | ||
| The Basic Communication Model | 58 | ||
| The Social Communication Model | 63 | ||
| The Mobile Revolution | 64 | ||
| The Rise of Mobile as a Communication Platform | 65 | ||
| How Mobile Technologies Are Changing Business Communication | 65 | ||
| Using Technology to Improve Business Communication | 67 | ||
| Keeping Technology in Perspective | 68 | ||
| Guarding Against Information Overload | 68 | ||
| Using Technological Tools Productively | 68 | ||
| Reconnecting with People | 69 | ||
| Committing to Ethical and Legal Communication | 74 | ||
| Distinguishing Ethical Dilemmas from Ethical Lapses | 74 | ||
| Ensuring Ethical Communication | 75 | ||
| Ensuring Legal Communication | 77 | ||
| COMMUNICATION CHALLENGES AT KLM | 78 | ||
| Quick Learning Guide | 79 | ||
| Test Your Knowledge | 81 | ||
| Apply Your Knowledge | 81 | ||
| Practice Your Skills | 81 | ||
| Expand Your Skills | 82 | ||
| The Future Of Communication The Internet of Things | 62 | ||
| DIGITAL + SOCIAL + MOBILE: TODAY’s COMMUNICATION ENVIRONMENT It’s All Fun and Games—and Effective Business Communication | 69 | ||
| 2 Collaboration, Interpersonal Communication, and Business Etiquette | 85 | ||
| Communication Close-Up At Cemex | 85 | ||
| Communicating Effectively in Teams | 86 | ||
| Advantages and Disadvantages of Teams | 86 | ||
| Characteristics of Effective Teams | 87 | ||
| Group Dynamics | 88 | ||
| Collaborating on Communication Efforts | 91 | ||
| Guidelines for Collaborative Writing | 91 | ||
| Technologies for Collaborative Writing | 91 | ||
| Giving—and Responding to—Constructive Feedback | 94 | ||
| Making Your Meetings More Productive | 94 | ||
| Preparing for Meetings | 95 | ||
| Conducting and Contributing to Efficient Meetings | 95 | ||
| Putting Meeting Results to Productive Use | 96 | ||
| Using Meeting Technologies | 98 | ||
| Improving Your Listening Skills | 99 | ||
| Recognizing Various Types of Listening | 99 | ||
| Understanding the Listening Process | 100 | ||
| Overcoming Barriers to Effective Listening | 100 | ||
| Improving Your Nonverbal Communication Skills | 102 | ||
| Recognizing Nonverbal Communication | 102 | ||
| Using Nonverbal Communication Effectively | 103 | ||
| Developing Your Business Etiquette | 104 | ||
| Business Etiquette in the Workplace | 104 | ||
| Business Etiquette in Social Settings | 107 | ||
| Business Etiquette Online | 107 | ||
| Business Etiquette Using Mobile Devices | 108 | ||
| Communication Challenges at Cemex | 109 | ||
| Quick Learning Guide | 110 | ||
| Test Your Knowledge | 112 | ||
| Apply Your Knowledge | 112 | ||
| Practice Your Skills | 112 | ||
| Expand Your Skills | 114 | ||
| Ethics Detective How Did “We” Turn into “I”? | 87 | ||
| The Art of Professionalism Being a Team Player | 90 | ||
| Communicating Across Cultures Kiasu | 106 | ||
| 3 Communication Challenges in a Diverse, Global Marketplace | 117 | ||
| Communication Close-Up at Siemens AG | 117 | ||
| Understanding the Opportunities and Challenges of Communication in a Diverse World | 118 | ||
| Opportunities in a Global Marketplace | 118 | ||
| Advantages of a Diverse Workforce | 119 | ||
| The Challenges of Intercultural Communication | 119 | ||
| Developing Cultural Competency | 120 | ||
| Understanding the Concept of Culture | 120 | ||
| Overcoming Ethnocentrism and Stereotyping | 121 | ||
| Recognizing Variations in a Diverse World | 122 | ||
| Contextual Differences | 122 | ||
| Legal and Ethical Differences | 122 | ||
| Social Differences | 123 | ||
| Nonverbal Differences | 124 | ||
| Age Differences | 124 | ||
| Gender Differences | 125 | ||
| Religious Differences | 126 | ||
| Ability Differences | 126 | ||
| Adapting to Other Business Cultures | 127 | ||
| Guidelines for Adapting to Any Business Culture | 127 | ||
| Guidelines for Adapting to U.S. Business Culture | 127 | ||
| Improving Intercultural Communication Skills | 128 | ||
| Studying Other Cultures | 129 | ||
| Studying Other Languages | 129 | ||
| Respecting Preferences for Communication Style | 129 | ||
| Writing Clearly | 131 | ||
| Speaking and Listening Carefully | 132 | ||
| Using Interpreters, Translators, and Translation Software | 135 | ||
| Helping Others Adapt to Your Culture | 137 | ||
| Communication Challenges at Siemens AG | 137 | ||
| Quick Learning Guide | 138 | ||
| Test Your Knowledge | 139 | ||
| Apply Your Knowledge | 139 | ||
| Practice Your Skills | 139 | ||
| Expand Your Skills | 140 | ||
| Communicating Across Cultures Us Versus Them: Generational Conflict in the Workplace | 125 | ||
| The Future of Communication Real-Time Translation | 130 | ||
| PART 2 Applying the Three-Step Writing Process | 143 | ||
| 4 Planning Business Messages | 145 | ||
| Communication Close-up at Wolff Olins | 145 | ||
| Understanding the Three-Step Writing Process | 146 | ||
| Optimizing Your Writing Time | 147 | ||
| Planning Effectively | 147 | ||
| Analyzing the Situation | 147 | ||
| Defining Your Purpose | 148 | ||
| Developing an Audience Profile | 148 | ||
| Gathering Information | 150 | ||
| Uncovering Audience Needs | 151 | ||
| Finding Your Focus | 151 | ||
| Providing Required Information | 151 | ||
| Selecting the Best Combination of Media and Channels | 153 | ||
| The Most Common Media and Channel Options | 153 | ||
| Factors to Consider When Choosing Media and Channels | 157 | ||
| Organizing Your Information | 160 | ||
| Defining Your Main Idea | 161 | ||
| Limiting Your Scope | 161 | ||
| Choosing Between Direct and Indirect Approaches | 162 | ||
| Outlining Your Content | 163 | ||
| Building Reader Interest with Storytelling Techniques | 165 | ||
| Communication Challenges at Wolff Olins | 168 | ||
| Quick Learning Guide | 169 | ||
| Test Your Knowledge | 170 | ||
| Apply Your Knowledge | 170 | ||
| Practice Your Skills | 170 | ||
| Expand Your Skills | 172 | ||
| Ethics Detective Am I Getting the Whole Story? | 152 | ||
| The Art of Professionalism Maintaining a Confident, Positive Outlook | 157 | ||
| 5 Writing Business Messages | 173 | ||
| Communication Close-Up At She Takes on the World | 173 | ||
| Adapting to Your Audience: Being Sensitive to Audience Needs | 174 | ||
| Using the “You” Attitude | 174 | ||
| Maintaining Standards of Etiquette | 175 | ||
| Emphasizing the Positive | 176 | ||
| Using Bias-Free Language | 177 | ||
| Adapting to Your Audience: Building Strong Relationships | 178 | ||
| Establishing Your Credibility | 178 | ||
| Projecting Your Company’s Image | 179 | ||
| Adapting to Your Audience: Controlling Your Style and Tone | 180 | ||
| Creating a Conversational Tone | 180 | ||
| Using Plain Language | 182 | ||
| Selecting the Active or Passive Voice | 182 | ||
| Composing Your Message: Choosing Powerful Words | 183 | ||
| Understanding Denotation and Connotation | 184 | ||
| Balancing Abstract and Concrete Words | 184 | ||
| Finding Words That Communicate Well | 185 | ||
| Composing Your Message: Creating Effective Sentences | 187 | ||
| Choosing from the Four Types of Sentences | 187 | ||
| Using Sentence Style to Emphasize Key Thoughts | 188 | ||
| Composing Your Message: Crafting Unified, Coherent Paragraphs | 189 | ||
| Creating the Elements of a Paragraph | 189 | ||
| Choosing the Best Way to Develop Each Paragraph | 191 | ||
| Writing Messages for Mobile Devices | 192 | ||
| Communication Challenges at She Takes on the World | 194 | ||
| Quick Learning Guide | 195 | ||
| Test Your Knowledge | 197 | ||
| Apply Your Knowledge | 197 | ||
| Practice Your Skills | 197 | ||
| Expand Your Skills | 199 | ||
| The Art of Professionalism Being Dependable and Accountable | 180 | ||
| 6 Completing Business Messages | 201 | ||
| Communication Close-Up at Type Together | 201 | ||
| Revising Your Message: Evaluating the First Draft | 202 | ||
| Evaluating Your Content, Organization, Style, and Tone | 202 | ||
| Evaluating, Editing, and Revising the Work of Others | 205 | ||
| Revising to Improve Readability | 205 | ||
| Varying Your Sentence Length | 206 | ||
| Keeping Your Paragraphs Short | 206 | ||
| Using Lists to Clarify and Emphasize | 207 | ||
| Adding Headings and Subheadings | 208 | ||
| Editing for Clarity and Conciseness | 208 | ||
| Editing for Clarity | 208 | ||
| Editing for Conciseness | 210 | ||
| Producing Your Message | 212 | ||
| Designing for Readability | 212 | ||
| Formatting Formal Letters and Memos | 215 | ||
| Designing Messages for Mobile Devices | 216 | ||
| Proofreading Your Message | 217 | ||
| Distributing Your Message | 218 | ||
| Communication Challenges At Type Together | 219 | ||
| Quick Learning Guide | 220 | ||
| Test Your Knowledge | 222 | ||
| Apply Your Knowledge | 222 | ||
| Practice Your Skills | 222 | ||
| Expand Your Skills | 225 | ||
| The Future of Communication Haptic Technologies | 212 | ||
| PART 3 Digital, Social, and Visual Media | 227 | ||
| 7 Digital Media | 229 | ||
| Communication Close-Up At Futurice | 229 | ||
| Digital Media for Business Communication | 230 | ||
| Digital and Social Media Options | 230 | ||
| Compositional Modes for Digital and Social Media | 231 | ||
| Optimizing Content for Mobile Devices | 233 | ||
| 234 | |||
| Planning Email Messages | 235 | ||
| Writing Email Messages | 235 | ||
| Completing Email Messages | 237 | ||
| Messaging | 238 | ||
| Advantages and Disadvantages of Messaging | 238 | ||
| Guidelines for Successful Messaging | 239 | ||
| Website Content | 240 | ||
| Organizing Website Content | 240 | ||
| Drafting Website Content | 243 | ||
| Podcasting | 244 | ||
| Understanding the Business Applications of Podcasting | 244 | ||
| Adapting the Three-Step Process for Successful Podcasting | 244 | ||
| Communication Challenges At Futurice | 245 | ||
| Quick Learning Guide | 246 | ||
| Test Your Knowledge | 247 | ||
| Apply Your Knowledge | 247 | ||
| Practice Your Skills | 247 | ||
| Expand Your Skills | 249 | ||
| DIGITAL + SOCIAL + MOBILE: TODAY’s COMMUNICATION ENVIRONMENT Will Emoticons Give Your Career a Frowny Face? | 236 | ||
| THE FUTURE OF COMMUNICATION Telepathic Communication | 241 | ||
| 8 Social Media | 253 | ||
| Communication Close-Up At Starbucks | 253 | ||
| Writing Strategies for Social Media | 254 | ||
| Social Networks | 255 | ||
| Business Communication Uses of Social Networks | 256 | ||
| Strategies for Business Communication on Social Networks | 260 | ||
| Information- and Content-Sharing Sites | 260 | ||
| User-Generated Content Sites | 261 | ||
| Content Curation Sites | 261 | ||
| Community Q&A Sites | 262 | ||
| Blogging | 262 | ||
| Understanding the Business Applications of Blogging | 263 | ||
| Adapting the Three-Step Process for Successful Blogging | 265 | ||
| Microblogging | 267 | ||
| Wikis | 269 | ||
| Understanding the Wiki Philosophy | 269 | ||
| Adapting the Three-Step Process for Successful Wiki Writing | 269 | ||
| Communication Challenges at Starbucks | 270 | ||
| Quick Learning Guide | 271 | ||
| Test Your Knowledge | 272 | ||
| Apply Your Knowledge | 272 | ||
| Practice Your Skills | 272 | ||
| Expand Your Skills | 273 | ||
| The Future of Communication Augmented Reality and Virtual Reality | 261 | ||
| Digital + Social + Mobile: Today’s Communication Environment Community Manager: Keeping a Company Connected to Its Stakeholders | 263 | ||
| 9 Visual Media | 277 | ||
| Communication Close-Up At GoPro | 277 | ||
| Understanding Visual Communication | 278 | ||
| The Power of Images | 278 | ||
| The Visual Evolution in Business Communication | 279 | ||
| Visual Design Principles | 280 | ||
| The Ethics of Visual Communication | 281 | ||
| Identifying Points to Illustrate | 284 | ||
| Selecting Visuals for Presenting Data | 285 | ||
| Tables | 285 | ||
| Line and Surface Charts | 286 | ||
| Bar Charts, Pictograms, and Gantt Charts | 288 | ||
| Scatter and Bubble Diagrams | 290 | ||
| Pie Charts | 290 | ||
| Data Visualization | 290 | ||
| Selecting Visuals for Presenting Information, Concepts, and Ideas | 292 | ||
| Flowcharts and Organization Charts | 292 | ||
| Maps | 292 | ||
| Illustrations, Diagrams, and Photographs | 294 | ||
| Infographics | 294 | ||
| Producing and Integrating Visuals | 295 | ||
| Creating Visuals | 295 | ||
| Integrating Visuals with Text | 295 | ||
| Verifying the Quality of Your Visuals | 297 | ||
| Visual Media on Mobile Devices | 297 | ||
| Producing Business Videos | 299 | ||
| Step 1: Preproduction | 299 | ||
| Step 2: Production | 301 | ||
| Step 3: Postproduction | 302 | ||
| Communication Challenges at GoPro | 303 | ||
| Quick Learning Guide | 304 | ||
| Test Your Knowledge | 306 | ||
| Apply Your Knowledge | 306 | ||
| Practice Your Skills | 306 | ||
| Expand Your Skills | 308 | ||
| THE FUTURE OF COMMUNICATION Gestural Computing | 280 | ||
| Ethics Detective Solving the Case of the Hidden Numbers | 283 | ||
| PART 4 Brief Messages | 311 | ||
| 10 Writing Routine and Positive Messages | 313 | ||
| Communication Close-Up At Productivity Report | 313 | ||
| Strategy for Routine Requests | 314 | ||
| Stating Your Request up Front | 314 | ||
| Explaining and Justifying Your Request | 315 | ||
| Requesting Specific Action in a Courteous Close | 315 | ||
| Common Examples of Routine Requests | 315 | ||
| Asking for Information and Action | 315 | ||
| Asking for Recommendations | 317 | ||
| Making Claims and Requesting Adjustments | 317 | ||
| Strategy for Routine and Positive Messages | 319 | ||
| Starting with the Main Idea | 320 | ||
| Providing Necessary Details and Explanation | 320 | ||
| Ending with a Courteous Close | 321 | ||
| Common Examples of Routine and Positive Messages | 322 | ||
| Answering Requests for Information and Action | 322 | ||
| Granting Claims and Requests for Adjustment | 322 | ||
| Providing Recommendations and References | 322 | ||
| Sharing Routine Information | 324 | ||
| Announcing Good News | 325 | ||
| Fostering Goodwill | 327 | ||
| Communication Challenges At Productivity Report | 329 | ||
| Quick Learning Guide | 330 | ||
| Test Your Knowledge | 331 | ||
| Apply Your Knowledge | 331 | ||
| Practice Your Skills | 331 | ||
| Expand Your Skills | 333 | ||
| Ethics Detective Solving the Case of the Imaginary Good News | 320 | ||
| THE FUTURE OF COMMUNICATION Communication Bots | 326 | ||
| 11 Writing Negative Messages | 341 | ||
| Communication Close-Up At Hailo | 341 | ||
| Using the Three-Step Writing Process for Negative Messages | 342 | ||
| Step 1: Planning a Negative Message | 342 | ||
| Step 2: Writing a Negative Message | 344 | ||
| Step 3: Completing a Negative Message | 344 | ||
| Using the Direct Approach for Negative Messages | 345 | ||
| Opening with a Clear Statement of the Bad News | 345 | ||
| Providing Reasons and Additional Information | 345 | ||
| Closing on a Respectful Note | 347 | ||
| Using the Indirect Approach for Negative Messages | 347 | ||
| Opening with a Buffer | 347 | ||
| Providing Reasons and Additional Information | 348 | ||
| Continuing with a Clear Statement of the Bad News | 349 | ||
| Closing on a Respectful Note | 350 | ||
| Maintaining High Standards of Ethics and Etiquette | 350 | ||
| Sending Negative Messages on Routine Business Matters | 352 | ||
| Making Negative Announcements on Routine Business Matters | 352 | ||
| Rejecting Suggestions and Proposals | 353 | ||
| Refusing Routine Requests | 353 | ||
| Handling Bad News About Transactions | 353 | ||
| Refusing Claims and Requests for Adjustment | 354 | ||
| Sending Negative Organizational News | 356 | ||
| Communicating Under Normal Circumstances | 356 | ||
| Responding to Negative Information in a Social Media Environment | 357 | ||
| Communicating in a Crisis | 359 | ||
| Sending Negative Employment Messages | 359 | ||
| Refusing Requests for Employee References and Recommendation Letters | 360 | ||
| Refusing Social Networking Recommendation Requests | 360 | ||
| Rejecting Job Applications | 361 | ||
| Giving Negative Performance Reviews | 362 | ||
| Terminating Employment | 363 | ||
| Communication Challenges at Hailo | 364 | ||
| Quick Learning Guide | 365 | ||
| Test Your Knowledge | 367 | ||
| Apply Your Knowledge | 367 | ||
| Practice Your Skills | 367 | ||
| Expand Your Skills | 369 | ||
| Ethics Detective Soft Sell–Hard Results | 351 | ||
| 12 Writing Persuasive Messages | 377 | ||
| Communication Close-Up At Red Ants Pants | 377 | ||
| Using the Three-Step Writing Process for Persuasive Messages | 378 | ||
| Step 1: Planning Persuasive Messages | 378 | ||
| Step 2: Writing Persuasive Messages | 381 | ||
| Step 3: Completing Persuasive Messages | 381 | ||
| Developing Persuasive Business Messages | 382 | ||
| Strategies for Persuasive Business Messages | 382 | ||
| Avoiding Common Mistakes in Persuasive Communication | 386 | ||
| Common Examples of Persuasive Business Messages | 388 | ||
| Developing Marketing and Sales Messages | 390 | ||
| Planning Marketing and Sales Messages | 391 | ||
| Writing Conventional Marketing and Sales Messages | 392 | ||
| Writing Promotional Messages for Social Media | 392 | ||
| Creating Promotional Messages for Mobile Devices | 394 | ||
| Maintaining High Standards of Ethics, Legal Compliance, and Etiquette | 394 | ||
| Communication Challenges At Red Ants Pants | 396 | ||
| Quick Learning Guide | 397 | ||
| Test Your Knowledge | 399 | ||
| Apply Your Knowledge | 399 | ||
| Practice Your Skills | 399 | ||
| Expand Your Skills | 400 | ||
| Ethics Detective Solving the Case of the Incredible Credibility | 382 | ||
| THE FUTURE OF COMMUNICATION Emotion Recognition Software | 391 | ||
| PART 5 Reports and Proposals | 409 | ||
| 13 Finding, Evaluating, and Processing Information | 411 | ||
| Communication Close-Up At Strategyzer | 411 | ||
| Planning Your Research | 412 | ||
| Maintaining Ethics and Etiquette in Your Research | 413 | ||
| Familiarizing Yourself with the Subject | 413 | ||
| Identifying Information Gaps | 414 | ||
| Prioritizing Research Needs | 414 | ||
| Conducting Secondary Research | 414 | ||
| Evaluating Sources | 414 | ||
| Locating Sources | 415 | ||
| Documenting Your Sources | 420 | ||
| Conducting Primary Research | 420 | ||
| Gathering Information with Surveys | 420 | ||
| Gathering Information with Interviews | 421 | ||
| Processing Data and Information | 423 | ||
| Quoting, Paraphrasing, and Summarizing | 423 | ||
| Analyzing Numeric Data | 424 | ||
| Applying Your Findings | 425 | ||
| Summarizing Your Research | 426 | ||
| Drawing Conclusions | 426 | ||
| Making Recommendations | 427 | ||
| Managing Information | 427 | ||
| Communication Challenges At Strategyzer | 428 | ||
| Quick Learning Guide | 429 | ||
| Test Your Knowledge | 431 | ||
| Apply Your Knowledge | 431 | ||
| Practice Your Skills | 431 | ||
| Expand Your Skills | 433 | ||
| DIGITAL + SOCIAL + MOBILE: TODAY’s COMMUNICATION ENVIRONMENT Research on the Go with Mobile Devices | 419 | ||
| 14 Planning Reports and Proposals | 435 | ||
| COMMUNICATION CLOSE-UP AT Warby Parker | 435 | ||
| Applying the Three-Step Writing Process to Reports and Proposals | 436 | ||
| Analyzing the Situation | 437 | ||
| Gathering Information | 440 | ||
| Selecting the Best Media and Channels | 440 | ||
| Organizing Your Information | 441 | ||
| Planning Informational Reports | 443 | ||
| Organizational Strategies for Informational Reports | 444 | ||
| Creating Successful Business Plans | 444 | ||
| Planning Analytical Reports | 445 | ||
| Organizational Strategies for Analytical Reports | 447 | ||
| Effective Analytical Reports: An Example | 450 | ||
| Planning Proposals | 451 | ||
| Organizational Strategies for Proposals | 452 | ||
| Effective Proposals: An Example | 453 | ||
| Communication Challenges At Warby Parker | 458 | ||
| Quick Learning Guide | 459 | ||
| Test Your Knowledge | 460 | ||
| Apply Your Knowledge | 460 | ||
| Practice Your Skills | 460 | ||
| Expand Your Skills | 462 | ||
| Ethics Detective Solving the Case of the Overblown Proposal | 453 | ||
| 15 Writing and Completing Reports and Proposals | 463 | ||
| Communication Close-Up At WPP | 463 | ||
| Writing Reports and Proposals: Adapting to Your Audience | 464 | ||
| Being Sensitive to Your Audience’s Needs | 464 | ||
| Building Strong Relationships with Your Audience | 466 | ||
| Controlling Your Style and Tone | 466 | ||
| Drafting Report Content | 466 | ||
| Drafting Proposal Content | 469 | ||
| Completing Reports and Proposals | 472 | ||
| Producing Formal Reports and Proposals | 472 | ||
| Distributing Reports and Proposals | 474 | ||
| Writing Requests for Proposals | 477 | ||
| REPORT WRITER’S NOTEBOOK Analyzing a Formal Report | 479 | ||
| Communication Challenges At WPP | 494 | ||
| Quick Learning Guide | 495 | ||
| Test Your Knowledge | 496 | ||
| Apply Your Knowledge | 496 | ||
| Practice Your Skills | 496 | ||
| Expand Your Skills | 497 | ||
| PART 6 Developing and Delivering Business Presentations | 505 | ||
| 16 Developing Presentations in a Social Media Environment | 507 | ||
| Communication Close-Up At Barnett International | 507 | ||
| Planning a Presentation | 508 | ||
| Analyzing the Situation | 509 | ||
| Selecting the Best Combination of Media and Channels | 511 | ||
| Organizing a Presentation | 512 | ||
| Crafting Presentation Content | 515 | ||
| Adapting to Your Audience | 516 | ||
| Developing Your Presentation | 517 | ||
| Delivering a Presentation | 520 | ||
| Choosing Your Presentation Method | 521 | ||
| Practicing Your Delivery | 521 | ||
| Preparing to Speak | 522 | ||
| Overcoming Anxiety | 522 | ||
| Handling Questions Responsively | 524 | ||
| Incorporating Technology in Your Presentation | 525 | ||
| Embracing the Backchannel | 525 | ||
| Giving Presentations Online | 525 | ||
| Communication Challenges At Barnett International | 527 | ||
| Quick Learning Guide | 528 | ||
| Test Your Knowledge | 530 | ||
| Apply Your Knowledge | 530 | ||
| Practice Your Skills | 530 | ||
| Expand Your Skills | 531 | ||
| Communicating Across Cultures Making Sure Your Message Doesn’t Get Lost in Translation | 511 | ||
| The Art of Professionalism Recovering from Disasters | 523 | ||
| 17 Enhancing Presentations with Slides and Other Visuals | 533 | ||
| Communication Close-Up At Duarte | 533 | ||
| Planning Your Presentation Visuals | 534 | ||
| Selecting the Type of Visuals to Use | 534 | ||
| Verifying Your Design Plans | 536 | ||
| Choosing Structured or Free-Form Slides | 537 | ||
| Advantages and Disadvantages of Structured Slides | 537 | ||
| Advantages and Disadvantages of Free-Form Slides | 538 | ||
| Designing Effective Slides | 538 | ||
| Designing Slides Around a Key Visual | 539 | ||
| Selecting Design Elements | 539 | ||
| Maintaining Design Consistency | 542 | ||
| Creating Effective Slide Content | 542 | ||
| Writing Readable Content | 543 | ||
| Creating Charts and Tables for Slides | 544 | ||
| Adding Animation and Multimedia | 544 | ||
| Integrating Mobile Devices in Presentations | 546 | ||
| Completing Slides and Support Materials | 547 | ||
| Creating Navigation and Support Slides | 548 | ||
| Creating Effective Handouts | 550 | ||
| Communication Challenges At Duarte | 551 | ||
| Quick Learning Guide | 552 | ||
| Test Your Knowledge | 554 | ||
| Apply Your Knowledge | 554 | ||
| Practice Your Skills | 554 | ||
| Expand Your Skills | 555 | ||
| THE FUTURE OF COMMUNICATION Holograms | 535 | ||
| THE ART OF PROFESSIONALISM Being a Team Player | 546 | ||
| PART 7 Writing Employment Messages and Interviewing for Jobs | 559 | ||
| 18 Building Careers and Writing Résumés | 561 | ||
| Communication Close-Up At Burning Glass | 561 | ||
| Finding the Ideal Opportunity in Today’s Job Market | 562 | ||
| Writing the Story of You | 563 | ||
| Learning to Think Like an Employer | 563 | ||
| Researching Industries and Companies of Interest | 563 | ||
| Translating Your General Potential into a Specific Solution for Each Employer | 565 | ||
| Taking the Initiative to Find Opportunities | 565 | ||
| Building Your Network | 566 | ||
| Seeking Career Counseling | 568 | ||
| Avoiding Mistakes | 568 | ||
| Planning Your Résumé | 568 | ||
| Analyzing Your Purpose and Audience | 570 | ||
| Gathering Pertinent Information | 570 | ||
| Selecting the Best Media and Channels | 570 | ||
| Organizing Your Résumé Around Your Strengths | 570 | ||
| Addressing Areas of Concern | 571 | ||
| Writing Your Résumé | 572 | ||
| Keeping Your Résumé Honest | 572 | ||
| Adapting Your Résumé to Your Audience | 572 | ||
| Composing Your Résumé | 573 | ||
| Completing Your Résumé | 580 | ||
| Revising Your Résumé | 580 | ||
| Producing Your Résumé | 580 | ||
| Proofreading Your Résumé | 583 | ||
| Distributing Your Résumé | 583 | ||
| Communication Challenges At Burning Glass | 585 | ||
| Quick Learning Guide | 586 | ||
| Test Your Knowledge | 587 | ||
| Apply Your Knowledge | 587 | ||
| Practice Your Skills | 587 | ||
| Expand Your Skills | 588 | ||
| DIGITAL + SOCIAL + MOBILE: TODAY’s COMMUNICATION ENVIRONMENT Job-Search Strategies: Maximize Your Mobile | 566 | ||
| The Art of Professionalism Striving to Excel | 568 | ||
| 19 Applying and Interviewing for Employment | 593 | ||
| Communication Close-Up At VMWare | 593 | ||
| Submitting Your Résumé | 594 | ||
| Writing Application Letters | 594 | ||
| Following Up After Submitting a Résumé | 600 | ||
| Understanding the Interviewing Process | 600 | ||
| The Typical Sequence of Interviews | 600 | ||
| Common Types of Interviews | 601 | ||
| Interview Media | 602 | ||
| What Employers Look for in an Interview | 603 | ||
| Preemployment Testing and Background Checks | 603 | ||
| Preparing for a Job Interview | 604 | ||
| Learning About the Organization and Your Interviewers | 604 | ||
| Thinking Ahead About Questions | 605 | ||
| Boosting Your Confidence | 607 | ||
| Polishing Your Interview Style | 607 | ||
| Presenting a Professional Image | 608 | ||
| Being Ready When You Arrive | 610 | ||
| Interviewing for Success | 611 | ||
| The Warm-Up | 611 | ||
| The Question-and-Answer Stage | 611 | ||
| The Close | 612 | ||
| Interview Notes | 613 | ||
| Following up After the Interview | 614 | ||
| Follow-Up Message | 614 | ||
| Message of Inquiry | 614 | ||
| Request for a Time Extension | 614 | ||
| Letter of Acceptance | 614 | ||
| Letter Declining a Job Offer | 616 | ||
| Letter of Resignation | 617 | ||
| Communication Challenges At VMWare | 618 | ||
| Quick Learning Guide | 619 | ||
| Test Your Knowledge | 620 | ||
| Apply Your Knowledge | 620 | ||
| Practice Your Skills | 620 | ||
| Expand Your Skills | 621 | ||
| COMMUNICATING ACROSS CULTURES Cross-Cultural Employee Selection | 609 | ||
| APPENDIX A Format and Layout of Business Documents | 626 | ||
| First Impressions | 626 | ||
| Paper | 626 | ||
| Customization | 626 | ||
| Appearance | 626 | ||
| Letters | 627 | ||
| Standard Letter Parts | 627 | ||
| Additional Letter Parts | 631 | ||
| Letter Formats | 632 | ||
| Envelopes | 634 | ||
| Addressing the Envelope | 634 | ||
| Folding to Fit | 635 | ||
| International Mail | 636 | ||
| Memos | 638 | ||
| Reports | 638 | ||
| Margins | 638 | ||
| Headings | 638 | ||
| Page Numbers | 639 | ||
| APPENDIX B Documentation of Report Sources | 640 | ||
| Chicago Humanities Style | 640 | ||
| In-Text Citation—Chicago Humanities Style | 640 | ||
| Bibliography—Chicago Humanities Style | 641 | ||
| APA Style | 643 | ||
| In-Text Citation—APA Style | 643 | ||
| List of References—APA Style | 643 | ||
| MLA Style | 643 | ||
| In-Text Citation—MLA Style | 643 | ||
| List of Works Cited—MLA Style | 644 | ||
| APPENDIX C Correction Symbols | 646 | ||
| Content and Style | 646 | ||
| Grammar, Mechanics, and Usage | 647 | ||
| Proofreading Marks | 648 | ||
| Handbook of Grammar, Mechanics, and Usage | 649 | ||
| Diagnostic Test of English Skills | 649 | ||
| Assessment of English Skills | 651 | ||
| Essentials of Grammar, Mechanics, and Usage | 651 | ||
| 1.0 Grammar | 651 | ||
| 1.1 Nouns | 651 | ||
| 1.2 Pronouns | 653 | ||
| 1.3 Verbs | 655 | ||
| 1.4 Adjectives | 659 | ||
| 1.5 Adverbs | 660 | ||
| 1.6 Other Parts of Speech | 661 | ||
| 1.7 Sentences | 662 | ||
| 2.0 Punctuation | 666 | ||
| 2.1 Periods | 666 | ||
| 2.2 Question Marks | 666 | ||
| 2.3 Exclamation Points | 666 | ||
| 2.4 Semicolons | 666 | ||
| 2.5 Colons | 666 | ||
| 2.6 Commas | 667 | ||
| 2.7 Dashes | 668 | ||
| 2.8 Hyphens | 668 | ||
| 2.9 Apostrophes | 669 | ||
| 2.10 Quotation Marks | 669 | ||
| 2.11 Parentheses and Brackets | 670 | ||
| 2.12 Ellipses | 670 | ||
| 3.0 Mechanics | 670 | ||
| 3.1 Capitalization | 670 | ||
| 3.2 Underscores and Italics\r | 672 | ||
| 3.3 Abbreviations\r | 672 | ||
| 3.4 Numbers\r | 672 | ||
| 3.5 Word Division\r | 673 | ||
| 4.0 Vocabulary\r | 674 | ||
| 4.1 Frequently Confused Words | 674 | ||
| 4.2 Frequently Misused Words | 675 | ||
| 4.3 Frequently Misspelled Words | 676 | ||
| 4.4 Transitional Words and Phrases | 677 | ||
| Brand, Organization, Name, and Website Index | 678 | ||
| Subject Index | 681 | ||
| A\r | 681 | ||
| B\r | 682 | ||
| C\r | 683 | ||
| D\r | 685 | ||
| E\r | 686 | ||
| F\r | 687 | ||
| G\r | 688 | ||
| H\r | 688 | ||
| I\r | 689 | ||
| J\r | 690 | ||
| K\r | 690 | ||
| L\r | 690 | ||
| M\r | 691 | ||
| N\r | 693 | ||
| O\r | 693 | ||
| P\r | 694 | ||
| Q\r | 696 | ||
| R\r | 696 | ||
| S\r | 697 | ||
| T\r | 699 | ||
| U\r | 700 | ||
| V\r | 701 | ||
| W\r | 701 | ||
| X\r | 702 | ||
| Y\r | 702 | ||
| Z\r | 702 |