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Large Risks with Low Probabilities: Perceptions and willingness to take preventive measures against flooding

Large Risks with Low Probabilities: Perceptions and willingness to take preventive measures against flooding

Tadeusz Tyszka | Piotr Zielonka

(2017)

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Book Details

Abstract

This volume contains studies of one particular category of risky situations, namely, those involving highly negative consequences with low probabilities. Situations of this type involve both natural and man-made disasters (e.g. floods, technological hazards, economic crises, epidemics, etc.). Such risks are characterized by two features: (1) they occur relatively rarely (the probability of their occurrence is very low) and (2) they have extremely negative consequences (they are catastrophic). Such events generally cannot be prevented, but one can both try to anticipate them and undertake actions aimed at ameliorating their negative consequences. Consequently, the first part of the book is devoted to risk perception issues. It includes studies devoted to the following questions which arise when people have to deal with probabilities, and small probabilities in particular: How can probabilistic information be communicated effectively? What is the impact of emotions on perceptions of, and reactions to, probabilistic information? Other relevant issues are also discussed. The second part of the book is devoted to protection and insurance against risk. Thus, it includes studies answering the following questions: What determines a person’s willingness to take preventive actions in areas susceptible to severe flooding? How do people form their own risk estimates? Research presented in the book extends our knowledge of human behavior in situations characterized by large risks and low probabilities, leading to better comprehension of the functioning of cognitive and affective processes in perception and decision making in situations where uncertainty and risk are accompanied by highly negative consequences.

Table of Contents

Section Title Page Action Price
Cover Cover
Contents v
Preface xi
About the Editors xv
Chapter 1: Psychological reactions to environmental hazards 1
1.1 WHY STUDY PSYCHOLOGICAL REACTIONS TO ENVIRONMENTAL HAZARDS? 1
1.2 ENVIRONMENTAL CUES, SOCIAL CUES, WARNINGS, AND PREDECISIONAL INFORMATION SEARCH 4
1.3 PERCEPTION OF ENVIRONMENTAL THREATS 7
1.3.1 The difference between expert and lay conceptions of risk 7
1.3.2 Risk and emotion 9
1.3.3 Problems with the perception of probabilities 10
1.4 DECISION-MAKING 12
1.4.1 Determinants of protective actions and insurance decisions 14
1.4.1.1 Threat perception: the probability and severity of consequences 14
1.4.1.2 Personal experience 16
1.4.1.3 Social norms 17
REFERENCES 17
Chapter 2: Are people interested in probabilities of natural disasters? 21
2.1 INTRODUCTION 21
2.2 METHOD 24
2.2.1 Subjects 24
2.2.2 Decision scenarios 24
2.2.3 Experimental procedure 25
2.3 RESULTS 26
2.3.1 Data classification 26
2.3.2 Hypothesis testing 26
2.3.2.1 Controllable versus uncontrollable scenarios 26
2.3.2.2 Importance of decision 29
2.3.2.3 Risk aversion 31
2.3.2.4 Gender 32
2.4 DISCUSSION 32
ACKNOWLEDGEMENTS 35
REFERENCES 35
APPENDICES 37
Appendix A: Experimental scenarios 37
Life-self 37
House-self 37
Life-others 38
House-others 38
Appendix B: Virus infection scenario (warm-up task) from Bär and Huber (2008) 39
Appendix C: Choice list for the Holt and Laury (2002) task 39
Appendix D: Question for general risk taking assessment 39
Appendix E: Significance of Mann-Whitney U statistics (all tests are one-sided) 40
Appendix F: Statistics by gender (means are weighted by the corresponding group sizes) 40
Chapter 3: Overweighting versus underweighting of small probabilities 41
3.1 UNDERWEIGHTING AND OVERWEIGHTING OF SMALL PROBABILITIES 41
3.2 WHEN DO PEOPLE TEND TO OVERWEIGHT SMALL PROBABILITIES? 44
3.3 WHEN DO PEOPLE UNDERWEIGHT SMALL PROBABILITIES? 46
3.4 ‘DECISIONS FROM DESCRIPTION’ VERSUS ‘DECISIONS FROM EXPERIENCE’ 48
3.5 EXPLANATIONS OF THE DESCRIPTION–EXPERIENCE GAP 51
3.5.1 Sampling bias 51
3.5.2 Switching behavior 52
3.5.3 The recency effect 53
3.5.4 The mere-presentation effect 53
3.6 THE PROBABILITY WEIGHTING FUNCTION: HOW TO COMMUNICATE PROBABILITIES 54
3.7 CONCLUSIONS 55
REFERENCES 56
Chapter 4: The communication of probabilistic information 59
4.1 INTRODUCTION 59
4.2 PROBABILITY FORMATS 60
4.2.1 Numerical probability formats 61
4.2.1.1 Percentages 61
4.2.1.2 Frequencies 61
4.2.1.3 Base rates 62
4.2.2 Graphical probability formats 63
4.2.2.1 Graphs 63
4.2.2.2 Pictographs 65
4.2.2.3 The Paling Perspective Scale 66
4.2.3 Verbal probability information 67
4.3 DISPLAYING PROBABILITY INFORMATION IN A SEQUENTIAL FORMAT: AN EMPIRICAL VERIFICATION 68
4.4 EXPERIMENTS 1 AND 2: COMPARING A SEQUENTIAL DISPLAY FORMAT WITH OTHER PROBABILITY FORMATS 69
4.4.1 The research goal 69
4.4.2 Method 69
4.4.2.1 Participants 69
4.4.2.2 Design 69
4.4.2.3 The sequential display probability format 70
4.4.2.4 Procedure 71
4.4.3 Experiment 1 – results 71
4.4.3.1 Evaluation of house fire risk on the risk affect scale for three probability formats 71
4.4.3.2 Sensitivity to differences in probability magnitudes 73
4.4.4 Experiment 2 – results 74
4.4.4.1 Evaluation of HIV infection risk on the risk affect scale for three probability formats 74
4.4.4.2 Sensitivity to differences in probability magnitudes 75
4.5 CONCLUSIONS 76
REFERENCES 78
Chapter 5: The role of emotions in forming judgements about risks 81
5.1 INTRODUCTION 81
5.1.1 Risk perception 81
5.1.2 Hazards and emotions 83
5.1.3 The study’s aim 84
5.2 METHOD 85
5.2.1 Participants 85
5.2.2 Materials and procedure 86
5.2.2.1 Scenarios 86
5.2.2.2 Emotional response measurement 87
5.2.2.3 Risk perception 87
5.3 RESULTS 88
Perpetrator: Nature versus Human 88
Harm: Financial versus Physical 89
5.3.1 The structure of emotional reactions and risk judgements 90
5.3.2 Mediation analyses 92
5.4 CONCLUSIONS 96
REFERENCES 99
APPENDIX A: EXPERIMENTAL SCENARIOS 101
Nature-financial 101
Human-financial 102
Nature-physical 102
Human-physical 102
APPENDIX B: COMPENSATION 103
APPENDIX C: PEARSON CORRELATION COEFFICIENTS FOR RELATIONSHIPS BETWEEN DIFFERENT EMOTIONS 103
APPENDIX D: PEARSON CORRELATION COEFFICIENTS FOR RELATIONSHIPS BETWEEN NEGATIVE AFFECT AND SPECIFIC EMOTION FACTORS 103
APPENDIX E: SUMMARY OF MEDIATION ANALYSES RESULTS 104
Chapter 6: What determines willingness to take preventive actions in areas experiencing severe flooding? 105
6.1 INTRODUCTION 105
6.2 METHOD 109
6.3 RESULTS 109
6.3.1 How did inhabitants of the areas exposed to flood hazards perceive the threat? 110
6.3.2 Determinants of willingness to take preventive actions against flood hazard 111
6.4 CONCLUSIONS 114
REFERENCES 117
Chapter 7: Cognitive and emotional factors influencing the propensity to insure oneself against disaster 119
7.1 INTRODUCTION 119
7.1.1 Cognitive factors influencing the propensity to insure oneself against disaster 120
7.1.2 Emotional factors influencing the propensity to insure oneself against disaster 121
7.1.3 The role of personal experience in the propensity to insure oneself against disaster 122
7.1.4 Overview of the present study and hypotheses 124
7.2 EXPERIMENT 1 124
7.2.1 Method 124
7.2.1.1 Subjects 124
7.2.1.2 Design 124
7.2.1.3 The Experimental Insurance Task (EIT) 124
7.2.1.4 Procedure 125
7.2.2 Results 126
7.2.2.1 The effects of personal experience on insurance purchasing decisions 126
7.2.2.2 Indirect effects of personal experience of a disaster on insurance decisions. The role of feelings of worry and subjective probability 127
7.2.3 Discussion 128
7.3 EXPERIMENT 2 129
7.3.1 Method 129
7.3.1.1 Subjects 129
7.3.1.2 Design and procedure 129
7.3.2 Results 129
7.3.2.1 The effects of personal experience on insurance purchasing decisions 129
7.3.2.2 Indirect effects of personal experience of a disaster on insurance decisions. The role of feelings of worry and subjective probability 130
7.3.3 Discussion 131
7.4 EXPERIMENT 3 132
7.4.1 Method 132
7.4.1.1 Subjects 132
7.4.1.2 Design and procedure 132
7.4.2 Results 132
7.4.3 Discussion 133
7.5 CONCLUSIONS 134
ACKNOWLEDGEMENTS 136
REFERENCES 136
APPENDIX 138
Chapter 8: Peer effects in catastrophic risk insurance take-up 141
8.1 INTRODUCTION 141
8.2 PEER EFFECTS: MECHANISMS 142
8.3 PEER EFFECTS: EMPIRICAL STUDIES 144
8.4 EXPERIMENTAL STUDY: DESIGN AND METHODOLOGY 147
8.4.1 General set-up 148
8.4.2 Treatments 150
8.4.3 Lab details 151
8.4.4 Predictions 151
8.5 EXPERIMENTAL STUDY: RESULTS 151
8.6 CONCLUSIONS 154
REFERENCES 155
Chapter 9: The illusion of safety: its existence, forms and remedies 157
9.1 INTRODUCTION 157
9.2 STUDY 1: THE ILLUSION OF SAFETY IN THE LABORATORY 159
9.2.1 Participants 160
9.2.2 Procedure, scenarios and questions 160
9.2.3 Results 161
9.3 STUDY 2: THE ILLUSION OF SAFETY IN THE FIELD 162
9.3.1 The participant sample 163
9.3.2 Method and questionnaire 164
9.3.3 Results 166
9.3.3.1 Worry and subjective probabilities – intergroup comparisons 166
9.3.3.2 Worry and subjective probabilities – individual differences 169
9.3.3.3 Decisions about insurance and individual prevention 171
9.4 CONCLUSIONS 172
ACKNOWLEDGEMENTS 174
REFERENCES 174
APPENDIX 175
Chapter 10: Education and information as a basis for flood risk management – practical issues 177
10.1 WHY FLOOD EDUCATION? 177
10.2 ACTORS IN THE FLOOD RISK EDUCATION AND COMMUNICATION PROCESS 179
10.2.1 Broadcasters 179
10.2.1.1 Institutions responsible for flood risk management 179
10.2.1.2 National weather services 180
10.2.2 Communication intermediaries 180
10.2.2.1 Non-governmental organizations 180
10.2.2.2 Schools 180
10.2.2.3 Mass media 180
10.2.3 Receivers 180
10.2.3.1 Threatened residents 180
10.2.3.2 Administration 181
10.3 OBJECTIVES OF FLOOD-RELATED EDUCATION 182
10.4 CONTENT OF FLOOD-RELATED EDUCATION 182
10.4.1 Main characteristics of flood hazard 183
10.4.2 Knowledge of local causes of floods 184
10.4.3 Flood risk reduction measures 186
10.5 PROBLEMS OF PARTICULAR IMPORTANCE 188
10.5.1 Responsibility for safety 188
10.5.2 Illusion of safety 189
10.5.3 Communication of risk 191
10.6 FACILITATING ACCESS TO IMPORTANT INFORMATION ON FLOOD RISK 193
10.6.1 Improving the transfer of basic information 194
10.6.2 Providing people with guidebooks, brochures, and manuals addressed to vulnerable constituencies 195
10.6.3 Supporting social action and grassroots initiatives 196
10.7 INSTRUMENTS STRENGTHENING THE FLOOD-RELATED EDUCATION SYSTEM 197
10.8 CONCLUSIONS 198
REFERENCES 199
Author Index 203
Subject Index 211