Additional Information
Book Details
Abstract
Water Communication aims at setting a first general outlook at what communication on water means, who communicates and on what topics. Through different examples and based on different research and contributions, this book presents an original first overview of “water communication”. It sets its academic value as one distinct scientific domain and provides tips and practical tools to professionals. The book contributes to avoid mixing messages, targets and discourses when setting communication related to water issues. The book facilitates coordination within the water sector and its organizations as water is a wide field of applications where inadequate words and language understanding between its stakeholders is one of the main obstacles today.
Water Communication provides and describes: a general outlook and retrospective of the history of the water sector in terms of communication the landscape of organizations communicating on water and classification of topics the differences between communication, information, mediation, raising awareness examples of communication campaigns on water Water Communication is a vital resource for communication managers, utility managers, policy makers involved in water management and students in water sciences and environment.
Colour figures from the book are available to view on the WaterWiki at: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/WaterCommunicationAnalysisofStrategiesandCampaignsfromtheWaterSector
Editor: Celine Herve-Bazin, Celsa - Sorbonne University, Paris, France
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Cover\r | Cover | ||
| Contents | v | ||
| About the authors | ix | ||
| Acknowledgements | xiii | ||
| Preface | xv | ||
| Foreword to “Water Communication” | xvii | ||
| Main Results | xxiii | ||
| 1\rScope of Water Communication | 1 | ||
| 1.1 INFORMATION AND COMMUNICATION SCIENCES, A SHORT DEFINITION AND GLOSSARY | 1 | ||
| 1.1.1 In Short | 7 | ||
| 1.2 THE INTERNATIONAL RECOGNITION OF WATER COMMUNICATION | 8 | ||
| 1.2.1 The Role of The UN | 8 | ||
| 1.2.2 The IWRM, A Paradigm Shift to Water Management | 12 | ||
| 1.2.3 The Emergence of Research on Water Communication | 13 | ||
| 1.2.4 In Summary | 18 | ||
| 1.3 HERITAGE AND INFLUENCES OF COMMUNICATION SCIENCES | 19 | ||
| 1.3.1 The Heritage of Communication on the Environment, Sustainability and Resources | 19 | ||
| 1.3.1.1 The Key Influence of Environmental Communication | 19 | ||
| 1.3.1.2 Influence from Sustainable Development Communication | 21 | ||
| 1.3.1.3 Other Natural Resources Communications | 22 | ||
| 1.3.2 Other Main Heritages from Communication Sciences | 25 | ||
| 1.3.2.1 Religious and Symbols: Water Social and Cultural Representations | 25 | ||
| 1.3.2.2 Health Communication: From Public to Personal Perceptions | 26 | ||
| 1.3.2.2.1 The importance of water quality and combat against waterborne diseases | 26 | ||
| 1.3.2.2.2 Water security, emergencies and crisis communication | 27 | ||
| 1.3.2.2.3 Drinking habits, nutrition and alimentation | 27 | ||
| 1.3.2.2.4 Curative values to welfare and beauty | 28 | ||
| 1.3.2.3 Communication for Development | 28 | ||
| 1.3.2.4 Risk Communication | 29 | ||
| 1.3.2.5 Right and Legal Aspects, Political Communication | 29 | ||
| 1.3.2.6 Public Communication, Responsible Communication | 30 | ||
| 1.3.2.7 Scientific Communication | 30 | ||
| 1.3.2.8 Discourses on Cities | 30 | ||
| 1.3.3 In Summary | 31 | ||
| 2\rHistory of Water Communication | 35 | ||
| 2.1 FROM THERMAL CURES TO TAP WATER: HEALTH, SCIENCE AND RISK COMMUNICATION | 35 | ||
| 2.2 FROM INFRASTRUCTURES TO SOCIETIES: ENVIRONMENTAL, DEVELOPMENT & PUBLIC COMMUNICATION | 44 | ||
| 2.3 FROM WATER RIGHT TO WATER CITIZENSHIP: POLITICAL, LEGAL & RESPONSIBLE COMMUNICATION | 49 | ||
| 2.4 IN SUMMARY | 54 | ||
| 3\rFrom water epistemology to slogans | 57 | ||
| 3.1 WATER EPISTEMOLOGY | 57 | ||
| 3.2 WATER LINGUISTICS | 58 | ||
| 3.2.1 Chemical Resource | 60 | ||
| 3.2.2 Natural Resource | 60 | ||
| 3.2.3 Potable Resource | 60 | ||
| 3.2.4 Accessed Water | 61 | ||
| 3.3 WATER VISUAL IDENTITY | 62 | ||
| 3.3.1 Water Symbols | 63 | ||
| 3.3.2 Water Colours | 66 | ||
| 3.3.3 Water Design | 71 | ||
| 3.3.3.1 The Drop | 71 | ||
| 3.3.3.2 The Wave, The Flow and The Vessel | 73 | ||
| 3.3.3.3 The Circle/The Globe | 75 | ||
| 3.3.3.4 The Human Being | 75 | ||
| 3.3.3.5 The Cycle | 75 | ||
| 3.3.4 Water Iconography | 76 | ||
| 3.4 WATER SLOGANS | 76 | ||
| 3.4.1 Water is Life: A Common Good | 76 | ||
| 3.4.2 Water for all: Water Access; Sanitation for all: Decent Life | 77 | ||
| 3.4.3 Dirty Water Kills Babies, Children and People: Water Quality | 78 | ||
| 3.4.4 Every Drop Counts: Water Ethics | 80 | ||
| 3.4.5 Water is Human Right: Water Governance | 80 | ||
| 3.4.6 Save Water: Water Scarcity | 80 | ||
| 3.4.7 Water, The Blue Gold: Water Economy | 81 | ||
| 4\rResearch Areas | 83 | ||
| 4.1 SURVEY ON WATER COMMUNICATION | 83 | ||
| 4.2 OVERVIEW OF RESEARCH AREAS | 87 | ||
| 4.2.1 Social Representations of Water | 87 | ||
| 4.2.2 Water Discourses | 89 | ||
| 4.2.3 Water Journalism | 89 | ||
| 4.2.4 Knowledge Brokerage | 89 | ||
| 4.2.5 Water Strategies and Campaigns | 90 | ||
| 5\rOverview of Main Senders | 91 | ||
| 5.1 INTERNATIONAL POLICY PLAYERS | 91 | ||
| 5.1.1 The UN Galaxy | 91 | ||
| 5.1.1.1 UN-Water | 91 | ||
| 5.1.1.2 Other UN organisations | 91 | ||
| 5.1.2 World Water Council | 92 | ||
| 5.1.3 Funding agencies | 93 | ||
| 5.1.4 The European Union | 93 | ||
| 5.2 INTER-WATER ACTORS | 94 | ||
| 5.3 RESEARCH AND COMPANIES PLAYERS | 94 | ||
| 5.4 HUMANITARIAN PLAYERS | 96 | ||
| 5.5 NATIONAL, REGIONAL, LOCAL, AND CITIES PLAYERS | 96 | ||
| 5.6 WATER PERSONALITIES | 97 | ||
| 5.7 WATER EVENTS | 102 | ||
| 6\rInter-National level Setting the agenda | 105 | ||
| 6.1 HERITAGE OF INTERNATIONAL WATER CONVENTIONS AND CUSTOMS (805/1921–1972) | 107 | ||
| 6.2 A PARADIGM SHIFT, A DISCOURSE FOR GLOBALISATION (1974–1992) | 110 | ||
| 6.3 FAILURE TO LAUNCH, THE INNER LIMITS OF CONCEPTUAL “LIQUIDITY” (1992-2010/15) | 112 | ||
| 6.4 BUILDING INTERNATIONAL TOPOI: WATER AND WOMEN* | 114 | ||
| 7\rGlobal level: Framing stories | 119 | ||
| 7.1 MEDIA: A COMPLEX ROLE TO BRING AWARENESS | 119 | ||
| 7.1.1 Mass Media & Opinion Leaders: Promoting Environmental Behaviours | 119 | ||
| 7.1.2 Making the Unfamiliar Familiar – a Narrative by African Journalists who are Enhancing Water Awareness Through Social Media | 123 | ||
| 7.1.3 Writing About Water: The Changing Face of Communication | 125 | ||
| 7.2 NON-PROFIT: SIMPLE MESSAGE, SIMILAR DISCOURSES | 126 | ||
| 7.2.1 A Simple Message: Water Kills | 126 | ||
| 7.2.2 Similar Discourses: Overview of Non-Profit Water Campaigns | 129 | ||
| 8\rNational-Regional Level: Interfacing Communities | 131 | ||
| 8.1 INTERFACING COMMUNITIES WITHIN THE WATER SECTOR, INTERNAL COMMUNICATION | 131 | ||
| 8.1.1 Science-Policy Interfacing. The Experience Of EU Funded Projects in Communicating Water Research and EU Water Policies | 131 | ||
| 8.1.2 Research Market, Can We Speed-Up The Knowledge Transfer Process? | 133 | ||
| 8.1.3 Basin River, An Approach for Interfacing Stakeholders | 134 | ||
| 8.2 INTERFACING WITH THE PUBLIC, THE ROLE PLAYED BY UTILITIES | 136 | ||
| 8.2.1 Awareness and Small Changes Make Great Differences | 136 | ||
| 8.2.2 The Role of Social Media for Utilities | 139 | ||
| 9\rLocal-Community level: Raising public awareness | 143 | ||
| 9.1 EVOLVING OUR RELATIONSHIP WITH WATER | 143 | ||
| 9.2 CHILDREN, AGENTS OF CHANGE, CHILDREN’S MOVEMENT FOR CIVIC AWARENESS | 145 | ||
| 9.3 ACHIEVING MDGS AT A LOCAL SCALE MEANS. PUBLIC PARTICIPATION | 147 | ||
| 9.4 PUBLIC PERCEPTIONS OF RECYCLED WATER AND WHY THEY MATTER A LOT! | 148 | ||
| 10\rConclusion | 151 | ||
| References | 153 | ||
| Bibliography | 163 | ||
| Glossary | 181 | ||
| Index of Figures | 183 | ||
| Annex 1 Methodology | 187 | ||
| Annex 2 International Water\rChronology | 193 | ||
| Annex 3: List of guides to\rcommunication campaigns on water and related topics | 197 | ||
| Annex 4: List of “water\rcampaigns” | 199 |