Additional Information
Book Details
Abstract
Understanding the Vast and Expanding Field of E-commerce
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today’s tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Cover\r | Cover | ||
| Title Page\r | 1 | ||
| Copyright Page\r | 2 | ||
| Preface\r | 3 | ||
| Brief Contents\r | 23 | ||
| Contents\r | 25 | ||
| 1 INTRODUCTION TO E-COMMERCE \r | 44 | ||
| Learning Objectives | 44 | ||
| 1.1 The First Thirty Seconds: Why You Should Study E-commerce | 49 | ||
| 1.2 Introduction to E-commerce | 50 | ||
| What Is E-commerce? | 50 | ||
| The Difference Between E-commerce and E-business | 51 | ||
| Technological Building Blocks Underlying E-commerce: the Internet, Web, and Mobile Platform | 51 | ||
| Insight on Technology: Will Apps Make the Web Irrelevant? | 55 | ||
| Major Trends in E-commerce | 57 | ||
| 1.3 Unique Features of E-commerce Technology | 59 | ||
| Ubiquity | 60 | ||
| Global Reach | 60 | ||
| Universal Standards | 61 | ||
| Richness | 61 | ||
| Interactivity | 62 | ||
| Information Density | 62 | ||
| Personalization and Customization | 63 | ||
| Social Technology: User-Generated Content and Social Networks | 63 | ||
| 1.4 Types of E-commerce | 63 | ||
| Business-to-Consumer (B2C) E-commerce | 64 | ||
| Business-to-Business (B2B) E-commerce | 65 | ||
| Consumer-to-Consumer (C2C) E-commerce | 66 | ||
| Mobile E-commerce (M-commerce) | 67 | ||
| Social E-commerce | 67 | ||
| Local E-commerce | 68 | ||
| 1.5 E-commerce: A Brief History | 69 | ||
| E-commerce 1995–2000: Invention | 70 | ||
| E-commerce 2001–2006: Consolidation | 73 | ||
| E-commerce 2007–Present: Reinvention | 74 | ||
| Assessing E-commerce: Successes, Surprises, and Failures | 75 | ||
| Insight on Business: Rocket Internet | 76 | ||
| 1.6 Understanding E-commerce: Organizing Themes | 80 | ||
| Technology: Infrastructure | 80 | ||
| Business: Basic Concepts | 82 | ||
| Society: Taming the Juggernaut | 82 | ||
| Insight on Society: Facebook and the Age of Privacy | 83 | ||
| 1.7 Academic Disciplines Concerned with E-commerce | 85 | ||
| Technical Approaches | 85 | ||
| Behavioral Approaches | 85 | ||
| 1.8 Case Study: Puma Goes Omni | 86 | ||
| 1.9 Review | 89 | ||
| Key Concepts | 89 | ||
| Questions | 91 | ||
| Projects | 92 | ||
| References | 92 | ||
| 2 E-COMMERCE INFRASTRUCTURE\r | 94 | ||
| Learning Objectives | 94 | ||
| Wikitude and Blippar: Augment My Reality | 95 | ||
| 2.1 The Internet: Technology Background | 98 | ||
| The Evolution of the Internet: 1961—The Present | 100 | ||
| The Internet: Key Technology Concepts | 104 | ||
| Packet Switching | 104 | ||
| Transmission Control Protocol/Internet Protocol (TCP/IP) | 106 | ||
| IP Addresses | 106 | ||
| Domain Names, DNS, and URLs | 108 | ||
| Client/Server Computing | 109 | ||
| The New Client: The Mobile Platform | 111 | ||
| The Internet “Cloud Computing” Model: Hardware and Software as a Service | 111 | ||
| Other Internet Protocols and Utility Programs | 116 | ||
| 2.2 The Internet Today | 118 | ||
| The Internet Backbone | 120 | ||
| Internet Exchange Points | 122 | ||
| Tier 3 Internet Service Providers | 122 | ||
| Campus/Corporate Area Networks | 125 | ||
| Intranets | 126 | ||
| Who Governs the Internet? | 126 | ||
| 2.3 The Future Internet Infrastructure | 128 | ||
| Limitations of the Current Internet | 128 | ||
| Insight on Society: Government Regulation and Surveillance of the Internet | 129 | ||
| The Internet2® Project | 132 | ||
| The First Mile and the Last Mile | 133 | ||
| Fiber Optics and the Bandwidth Explosion in the First Mile | 134 | ||
| The Last Mile: Mobile Internet Access | 134 | ||
| Telephone-based versus Computer Network-based Wireless Internet Access | 135 | ||
| Internet Access Drones | 138 | ||
| The Future Internet | 139 | ||
| Latency Solutions | 139 | ||
| Guaranteed Service Levels and Lower Error Rates | 140 | ||
| Declining Costs | 140 | ||
| The Internet of Things | 140 | ||
| 2.4 The Web | 142 | ||
| Hypertext | 143 | ||
| Markup Languages | 144 | ||
| HyperText Markup Language (HTML) | 144 | ||
| Insight on Technology: The Rise of HTML5 | 147 | ||
| eXtensible Markup Language (XML) | 149 | ||
| Web Servers and Clients | 150 | ||
| Web Browsers | 152 | ||
| 2.5 The Internet and the Web: Features and Services | 152 | ||
| Communication Tools | 152 | ||
| 153 | |||
| Messaging Applications | 153 | ||
| Online Message Boards | 154 | ||
| Internet Telephony | 154 | ||
| Video Conferencing, Video Chatting, and Telepresence | 155 | ||
| Search Engines | 155 | ||
| Downloadable and Streaming Media | 158 | ||
| Web 2.0 Applications and Services | 159 | ||
| Online Social Networks | 159 | ||
| Blogs | 159 | ||
| Wikis | 160 | ||
| Virtual Reality and Augmented Reality | 160 | ||
| Intelligent Personal Assistants | 161 | ||
| 2.6 Mobile Apps: The Next Big Thing Is Here | 162 | ||
| Insight on Business: AI, Intelligent Assistants, and Chatbots | 163 | ||
| Platforms for Mobile Application Development | 165 | ||
| App Marketplaces | 165 | ||
| 2.7 Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand | 166 | ||
| 2.8 Review | 169 | ||
| Key Concepts | 169 | ||
| Questions | 171 | ||
| Projects | 171 | ||
| References | 172 | ||
| 3 BUILDING AN E-COMMERCE PRESENCE\r | 174 | ||
| Learning Objectives | 174 | ||
| The Financial Times: A Remodel for 21st Century Publishing Profitability | 175 | ||
| 3.1 Imagine Your E-commerce Presence | 178 | ||
| What’s the Idea? (The Visioning Process) | 178 | ||
| Where’s the Money: Business and Revenue Model | 178 | ||
| Who and Where Is the Target Audience? | 179 | ||
| What Is the Ballpark? Characterize the Marketplace | 180 | ||
| Where’s the Content Coming From? | 180 | ||
| Know Yourself: Conduct a SWOT Analysis | 181 | ||
| Develop an E-commerce Presence Map | 182 | ||
| Develop a Timeline: Milestones | 183 | ||
| How Much Will This Cost? | 184 | ||
| 3.2 Building an E-commerce Presence: A Systematic Approach | 185 | ||
| Planning: The Systems Development Life Cycle | 186 | ||
| Systems Analysis/Planning: Identify Business Objectives, System Functionality, and Information Requirements | 186 | ||
| System Design: Hardware and Software Platforms | 187 | ||
| Building the System: In-house Versus Outsourcing | 188 | ||
| Build Your Own versus Outsourcing | 190 | ||
| Host Your Own versus Outsourcing | 192 | ||
| Insight on Business: Weebly Makes Creating Websites Easy | 193 | ||
| Testing the System | 196 | ||
| Implementation and Maintenance | 196 | ||
| Factors in Optimizing Website Performance | 197 | ||
| 3.3 Choosing Software | 198 | ||
| Simple Versus Multi-Tiered Website Architecture | 198 | ||
| Web Server Software | 200 | ||
| Site Management Tools | 200 | ||
| Dynamic Page Generation Tools | 201 | ||
| Application Servers | 204 | ||
| E-commerce Merchant Server Software Functionality | 205 | ||
| Online Catalog | 205 | ||
| Shopping Cart | 205 | ||
| Credit Card Processing | 205 | ||
| Merchant Server Software Packages (E-commerce Software Platforms) | 205 | ||
| Choosing an E-commerce Software Platform | 206 | ||
| 3.4 Choosing Hardware | 208 | ||
| Right-sizing Your Hardware Platform: The Demand Side | 208 | ||
| Right-sizing Your Hardware Platform: The Supply Side | 210 | ||
| 3.5 Other E-commerce Site Tools | 213 | ||
| Website Design: Basic Business Considerations | 213 | ||
| Tools for Search Engine Optimization | 214 | ||
| Tools for Interactivity and Active Content | 215 | ||
| Common Gateway Interface (CGI) | 215 | ||
| Active Server Pages (ASP) and ASP.NET | 216 | ||
| Java, Java Server Pages (JSP), and JavaScript | 216 | ||
| ActiveX and VBScript | 217 | ||
| ColdFusion | 218 | ||
| PHP, Ruby on Rails (RoR), and Django | 218 | ||
| Other Design Elements | 219 | ||
| Personalization Tools | 219 | ||
| The Information Policy Set | 220 | ||
| 3.6 Developing a Mobile Website and Building Mobile Applications | 220 | ||
| Insight on Society: Designing for Accessibility | 221 | ||
| Planning and Building a Mobile Presence | 223 | ||
| Mobile Presence: Design Considerations | 225 | ||
| Cross-platform Mobile App Development Tools | 226 | ||
| Mobile Presence: Performance and Cost Considerations | 227 | ||
| Insight on Technology: Carnival Cruise Ships Go Mobile | 228 | ||
| 3.7 Case Study: Dick’s Sporting Goods: Taking Control of Its E-commerce Operations | 230 | ||
| 3.8 Review | 233 | ||
| Key Concepts | 233 | ||
| Questions | 235 | ||
| Projects | 236 | ||
| References | 236 | ||
| 4 E-COMMERCE SECURITY AND PAYMENT SYSTEMS\r | 238 | ||
| Learning Objectives | 238 | ||
| Europol Takes on Cybercrime with EC3 | 239 | ||
| 4.1 The E-commerce Security Environment | 242 | ||
| The Scope of the Problem | 243 | ||
| The Underground Economy Marketplace: The Value of Stolen Information | 244 | ||
| What Is Good E-commerce Security? | 246 | ||
| Dimensions of E-commerce Security | 247 | ||
| The Tension Between Security and Other Values | 248 | ||
| Ease of Use | 248 | ||
| Public Safety and the Criminal Uses of the Internet | 249 | ||
| 4.2 Security Threats in the E-commerce Environment | 250 | ||
| Malicious Code | 251 | ||
| Potentially Unwanted Programs (PUPs) | 256 | ||
| Phishing | 256 | ||
| Hacking, Cybervandalism, and Hacktivism | 258 | ||
| Insight on Society: The Ashley Madison Data Breach | 259 | ||
| Data Breaches | 261 | ||
| Credit Card Fraud/Theft | 262 | ||
| Identity Fraud | 263 | ||
| Spoofing, Pharming, and Spam (Junk) Websites | 263 | ||
| Sniffing and Man-in-the-Middle Attacks | 264 | ||
| Denial of Service (DOS) and Distributed Denial of Service (DDOS) Attacks | 265 | ||
| Insider Attacks | 266 | ||
| Poorly Designed Software | 267 | ||
| Social Network Security Issues | 268 | ||
| Mobile Platform Security Issues | 268 | ||
| Insight on Technology: Think Your Smartphone Is Secure? | 270 | ||
| Cloud Security Issues | 272 | ||
| Internet of Things Security Issues | 272 | ||
| 4.3 Technology Solutions | 274 | ||
| Protecting Internet Communications | 274 | ||
| Encryption | 275 | ||
| Symmetric Key Cryptography | 275 | ||
| Public Key Cryptography | 276 | ||
| Public Key Cryptography Using Digital Signatures and Hash Digests | 278 | ||
| Digital Envelopes | 280 | ||
| Digital Certificates and Public Key Infrastructure (PKI) | 281 | ||
| Limitations of PKI | 282 | ||
| Securing Channels of Communication | 283 | ||
| Secure Sockets Layer (SSL) and Transport Layer Security (TLS) | 283 | ||
| Virtual Private Networks (VPNs) | 285 | ||
| Wireless (Wi-Fi) Networks | 285 | ||
| Protecting Networks | 286 | ||
| Firewalls | 286 | ||
| Proxy Servers | 287 | ||
| Intrusion Detection and Prevention Systems | 288 | ||
| Protecting Servers and Clients | 288 | ||
| Operating System Security Enhancements | 288 | ||
| Anti-Virus Software | 288 | ||
| 4.4 Management Policies, Business Procedures, and Public Laws | 289 | ||
| A Security Plan: Management Policies | 289 | ||
| The Role of Laws and Public Policy | 291 | ||
| Private and Private-Public Cooperation Efforts | 292 | ||
| Government Policies and Controls on Encryption | 294 | ||
| 4.5 E-commerce Payment Systems | 295 | ||
| Online Credit Card Transactions | 297 | ||
| Credit Card E-commerce Enablers | 298 | ||
| PCI-DSS Compliance | 298 | ||
| Limitations of Online Credit Card Payment Systems | 299 | ||
| Alternative Online Payment Systems | 299 | ||
| Mobile Payment Systems: Your Smartphone Wallet | 301 | ||
| Social/Mobile Peer-to-Peer Payment Systems | 301 | ||
| Regulation of Mobile Wallets and Rechargeable Cards | 302 | ||
| Digital Cash and Virtual Currencies | 303 | ||
| 4.6 Electronic Billing Presentment and Payment | 303 | ||
| Insight on Business: Bitcoin | 304 | ||
| Market Size and Growth | 306 | ||
| EBPP Business Models | 306 | ||
| 4.8 Review | 314 | ||
| Key Concepts | 314 | ||
| Questions | 317 | ||
| Projects | 318 | ||
| References | 318 | ||
| 5 E-COMMERCE BUSINESS STRATEGIES\r | 322 | ||
| Learning Objectives | 322 | ||
| Ace & Tate: Disrupting the European Eyewear Industry | 323 | ||
| 5.1 E-commerce Business Models | 326 | ||
| Introduction | 326 | ||
| Eight Key Elements of a Business Model | 326 | ||
| Value Proposition | 327 | ||
| Revenue Model | 328 | ||
| Insight on Society: Foursquare: Check Your Privacy at the Door | 330 | ||
| Market Opportunity | 332 | ||
| Competitive Environment | 332 | ||
| Competitive Advantage | 333 | ||
| Market Strategy | 335 | ||
| Organizational Development | 335 | ||
| Management Team | 336 | ||
| Raising Capital | 336 | ||
| Categorizing E-commerce Business Models: Some Difficulties | 338 | ||
| Insight on Business: Crowdfunding Takes Off | 339 | ||
| 5.2 Major Business-to-Consumer (B2C) Business Models | 341 | ||
| E-tailer | 341 | ||
| Community Provider | 344 | ||
| Content Provider | 345 | ||
| Portal | 346 | ||
| Insight on Technology: Will the Connected Car Become the Next Hot Entertainment Vehicle? | 347 | ||
| Transaction Broker | 349 | ||
| Market Creator | 349 | ||
| Service Provider | 350 | ||
| 5.3 Major Business-to-Business (B2B) Business Models | 351 | ||
| E-distributor | 352 | ||
| E-procurement | 352 | ||
| Exchanges | 353 | ||
| Industry Consortia | 354 | ||
| 5.4 How E-commerce Changes Business: Strategy, Structure, and Process | 354 | ||
| Industry Structure | 356 | ||
| Industry Value Chains | 358 | ||
| Firm Value Chains | 359 | ||
| Firm Value Webs | 360 | ||
| Business Strategy | 361 | ||
| E-commerce Technology and Business Model Disruption | 364 | ||
| 5.5 Case Study: Freemium Takes Pandora Public | 367 | ||
| 5.6 Review | 371 | ||
| Key Concepts | 371 | ||
| Questions | 373 | ||
| Projects | 373 | ||
| References | 374 | ||
| 6 E-COMMERCE MARKETING AND ADVERTISING\r | 376 | ||
| Learning Objectives | 376 | ||
| 6.1 Consumers Online: The Internet Audience and Consumer Behavior | 380 | ||
| Internet Traffic Patterns: The Online Consumer Profile | 380 | ||
| Intensity and Scope of Usage | 381 | ||
| Demographics and Access | 382 | ||
| Type of Internet Connection: Broadband and Mobile Impacts | 383 | ||
| Community Effects: Social Contagion in Social Networks | 383 | ||
| Consumer Behavior Models | 384 | ||
| Profiles of Online Consumers | 384 | ||
| The Online Purchasing Decision | 385 | ||
| Shoppers: Browsers and Buyers | 388 | ||
| What Consumers Shop for and Buy Online | 389 | ||
| Intentional Acts: How Shoppers Find Vendors Online | 389 | ||
| Why Some People Don’t Shop Online | 390 | ||
| Trust, Utility, and Opportunism in Online Markets | 390 | ||
| 6.2 Digital Commerce Marketing and Advertising Strategies and Tools | 391 | ||
| Strategic Issues and Questions | 391 | ||
| The Website as a Marketing Platform: Establishing the Customer Relationship | 393 | ||
| Traditional Online Marketing and Advertising Tools | 394 | ||
| Search Engine Marketing and Advertising | 396 | ||
| Display Ad Marketing | 400 | ||
| E-mail Marketing | 408 | ||
| Affiliate Marketing | 410 | ||
| Viral Marketing | 411 | ||
| Lead Generation Marketing | 411 | ||
| Social, Mobile, and Local Marketing and Advertising | 412 | ||
| Social Marketing and Advertising | 412 | ||
| Mobile Marketing and Advertising | 413 | ||
| Local Marketing: The Social-Mobile-Local Nexus | 414 | ||
| Multi-channel Marketing: Integrating Online and Offline Marketing | 414 | ||
| Other Online Marketing Strategies | 415 | ||
| Customer Retention Strategies | 415 | ||
| Insight on Business: Are the Very Rich Different from You and Me? | 416 | ||
| Pricing Strategies | 423 | ||
| Long Tail Marketing | 428 | ||
| 6.3 Internet Marketing Technologies | 428 | ||
| Insight on Technology: The Long Tail: Big Hits and Big Misses | 429 | ||
| The Revolution in Internet Marketing Technologies | 431 | ||
| Web Transaction Logs | 432 | ||
| Supplementing the Logs: Cookies and Other Tracking Files | 433 | ||
| Databases, Data Warehouses, Data Mining, and Big Data | 435 | ||
| Databases | 435 | ||
| Data Warehouses and Data Mining | 435 | ||
| Insight on Society: Every Move You Take, Every Click You Make, We’ll Be Tracking You | 436 | ||
| Hadoop and the Challenge of Big Data | 439 | ||
| Marketing Automation and Customer Relationship Management (CRM) Systems | 440 | ||
| 6.4 Understanding the Costs and Benefits of Online Marketing Communications | 442 | ||
| Online Marketing Metrics: Lexicon | 442 | ||
| How Well Does Online Advertising Work? | 446 | ||
| The Costs of Online Advertising | 448 | ||
| Marketing Analytics: Software for Measuring Online Marketing Results | 450 | ||
| 6.5 Case Study: Programmatic Advertising: Real-Time Marketing | 453 | ||
| 6.6 Review | 457 | ||
| Key Concepts | 457 | ||
| Questions | 459 | ||
| Projects | 460 | ||
| References | 461 | ||
| 7 SOCIAL, MOBILE, AND LOCAL MARKETING\r | 464 | ||
| Learning Objectives | 464 | ||
| Pinterest Expands Around the Globe | 465 | ||
| 7.1 Introduction to Social, Mobile, and Local Marketing | 468 | ||
| From Eyeballs to Conversations | 468 | ||
| From the Desktop to the Smartphone and Tablet | 468 | ||
| The Social, Mobile, Local Nexus | 470 | ||
| 7.2 Social Marketing | 471 | ||
| Social Marketing Players | 472 | ||
| The Social Marketing Process | 473 | ||
| Facebook Marketing | 474 | ||
| Basic Facebook Features | 474 | ||
| Facebook Marketing Tools | 476 | ||
| Starting a Facebook Marketing Campaign | 480 | ||
| Measuring Facebook Marketing Results | 481 | ||
| Insight on Technology: Optimizing Social Marketing with Simply Measured | 483 | ||
| Twitter Marketing | 485 | ||
| Basic Twitter Features | 485 | ||
| Twitter Marketing Tools | 485 | ||
| Starting a Twitter Marketing Campaign | 488 | ||
| Measuring Twitter Marketing Results | 490 | ||
| Pinterest Marketing | 490 | ||
| Basic Pinterest Features | 491 | ||
| Pinterest Marketing Tools | 491 | ||
| Starting a Pinterest Marketing Campaign | 494 | ||
| Measuring Pinterest Marketing Results | 496 | ||
| Marketing on Other Social Networks | 496 | ||
| The Downside of Social Marketing | 499 | ||
| 7.3 Mobile Marketing | 499 | ||
| Overview: M-commerce Today | 499 | ||
| Insight on Society: Marketing to Children of the Web in the Age of Social Networks | 500 | ||
| How People Actually Use Mobile Devices | 502 | ||
| In-App Experiences and In-App Ads | 504 | ||
| How the Multi-Screen Environment Changes the Marketing Funnel | 505 | ||
| Basic Mobile Marketing Features | 506 | ||
| The Technology: Basic Mobile Device Features | 507 | ||
| Mobile Marketing Tools: Ad Formats | 508 | ||
| Starting a Mobile Marketing Campaign | 510 | ||
| Insight on Business: Mobile Marketing: Ford Goes 3-D | 511 | ||
| Measuring Mobile Marketing Results | 514 | ||
| 7.4 Local and Location-Based Mobile Marketing | 515 | ||
| The Growth of Local Marketing | 515 | ||
| The Growth of Location-Based (Local) Mobile Marketing | 516 | ||
| Location-Based Marketing Platforms | 517 | ||
| Location-Based Mobile Marketing: The Technologies | 518 | ||
| Why Is Local Mobile Attractive to Marketers? | 520 | ||
| Location-Based Marketing Tools | 520 | ||
| A New Lexicon: Location-Based Digital Marketing Features | 520 | ||
| Proximity Marketing with Beacons | 520 | ||
| Starting a Location-Based Marketing Campaign | 523 | ||
| Measuring Location-Based Marketing Results | 523 | ||
| 7.5 Case Study: ExchangeHunterJumper.com: Building an International Brand with Social Marketing | 525 | ||
| 7.6 Review | 531 | ||
| Key Concepts | 531 | ||
| Questions | 533 | ||
| Projects | 534 | ||
| References | 534 | ||
| 8 ETHICS, LAW, AND E-COMMERCE | 536 | ||
| Learning Objectives | 536 | ||
| The Right to Be Forgotten: Europe Leads on Internet Privacy | 537 | ||
| 8.1 Understanding Ethical, Social, and Political Issues in E-commerce | 540 | ||
| A Model for Organizing the Issues | 541 | ||
| Basic Ethical Concepts: Responsibility, Accountability, and Liability | 543 | ||
| Analyzing Ethical Dilemmas | 545 | ||
| Candidate Ethical Principles | 546 | ||
| 8.2 Privacy and Information Rights | 547 | ||
| What Is Privacy? | 547 | ||
| Privacy in the Public Sector: Privacy Rights of Citizens | 548 | ||
| Privacy in the Private Sector: Privacy Rights of Consumers | 549 | ||
| Information Collected by Websites | 552 | ||
| Key Issues in Online Privacy of Consumers | 553 | ||
| Marketing: Profiling, Behavioral Targeting, and Retargeting | 555 | ||
| The Harm of False Data: That’s Not Me! | 557 | ||
| Social Networks: Privacy and Self Revelation | 558 | ||
| Mobile Devices: Location-Based Privacy Issues | 559 | ||
| Consumer Privacy Regulation: The FTC | 560 | ||
| Consumer Privacy Regulation: The Federal Communications Commission (FCC) | 563 | ||
| Privacy Policies | 564 | ||
| The European Data Protection Directive | 566 | ||
| Industry Self-Regulation | 567 | ||
| Technological Solutions | 568 | ||
| Privacy Protection as a Business | 569 | ||
| Privacy Advocacy Groups | 570 | ||
| Limitations on the Right to Privacy: Law Enforcement and Surveillance | 570 | ||
| 8.3 Intellectual Property Rights\r | 572 | ||
| Insight on Technology: Apple: Defender of Privacy? | 573 | ||
| Types of Intellectual Property Protection | 576 | ||
| Copyright: the Problem of Perfect Copies and Encryption | 577 | ||
| Look and Feel | 578 | ||
| Fair Use Doctrine | 578 | ||
| The Digital Millennium Copyright Act of 1998 | 580 | ||
| Patents: Business Methods and Processes | 584 | ||
| E-commerce Patents | 587 | ||
| Trademarks: Online Infringement and Dilution | 588 | ||
| Trademarks and the Internet | 591 | ||
| Cybersquatting and Brandjacking | 592 | ||
| Cyberpiracy | 593 | ||
| Metatagging | 594 | ||
| Keywording | 595 | ||
| Linking | 595 | ||
| Framing | 596 | ||
| Trade Secrets | 596 | ||
| Challenge: Balancing the Protection of Property with Other Values | 597 | ||
| 8.4 Governance | 597 | ||
| Can the Internet Be Controlled? | 598 | ||
| Taxation | 599 | ||
| Net Neutrality | 600 | ||
| Insight on Business: New Rules Extend EU Taxation of E-commerce | 601 | ||
| 8.5 Public Safety and Welfare | 604 | ||
| Protecting Children | 604 | ||
| Cigarettes, Gambling, and Drugs: Is the Web Really Borderless? | 606 | ||
| Insight on Society: The Internet Drug Bazaar Operates Around the Globe | 607 | ||
| 8.6 Case Study: The Pirate Bay: Searching for a Safe Haven | 611 | ||
| 8.7 Review | 615 | ||
| Key Concepts | 615 | ||
| Questions | 617 | ||
| Projects | 618 | ||
| References | 619 | ||
| 9 ONLINE MEDIA | 624 | ||
| Learning Objectives | 624 | ||
| Spotify and Deezer: European Streaming Music Services Spread Around the Globe | 625 | ||
| 9.1 Online Content | 627 | ||
| Content Audience and Market: Where Are the Eyeballs and the Money? | 627 | ||
| Media Utilization: A Converging Digital Stream | 629 | ||
| Insight on Society: Are Millennials Really All That Different? | 630 | ||
| Internet and Traditional Media: Cannibalization versus Complementarity | 633 | ||
| Media Revenues | 633 | ||
| Three Revenue Models for Digital Content Delivery: Subscription, A La Carte, and Advertising-Supported (Free and Freemium) | 633 | ||
| Online Content Consumption | 634 | ||
| Free or Fee: Attitudes About Paying for Content and the Tolerance for Advertising | 635 | ||
| Digital Rights Management (DRM) and Walled Gardens | 636 | ||
| Media Industry Structure | 637 | ||
| Media Convergence: Technology, Content, and Industry Structure | 637 | ||
| Technological Convergence | 638 | ||
| Content Convergence | 638 | ||
| Industry Structure Convergence | 639 | ||
| 9.2 The Online Publishing Industry | 640 | ||
| Online Newspapers | 641 | ||
| From Print-centric to Digital First: The Evolution of Newspaper Online Business Models, 1995–2016 | 643 | ||
| Online Newspaper Industry: Strengths and Challenges | 645 | ||
| Magazines Rebound on the Tablet Platform | 652 | ||
| Insight on Business: Vox: Native Digital News | 653 | ||
| E-Books and Online Book Publishing | 655 | ||
| Amazon and Apple: The New Digital Media Ecosystems | 657 | ||
| E-Book Business Models | 658 | ||
| The Challenges of the Digital E-Book Platform | 660 | ||
| Interactive Books: Converging Technologies | 661 | ||
| 9.3 The Online Entertainment Industry | 662 | ||
| Online Entertainment Market Size and Growth | 664 | ||
| Television | 664 | ||
| Feature-Length Movies | 668 | ||
| Insight on Technology: Hollywood and the Internet: Let’s Cut a Deal | 673 | ||
| Music | 675 | ||
| Games | 679 | ||
| 9.4 Case Study: Netflix: How Does This Movie End? | 683 | ||
| 9.5 Review | 688 | ||
| Key Concepts | 688 | ||
| Questions | 689 | ||
| Projects | 690 | ||
| References | 690 | ||
| 10 ONLINE COMMUNITIES | 692 | ||
| Learning Objectives | 692 | ||
| LinkedIn: A Tale of Two Countries | 693 | ||
| 10.1 Social Networks and Online Communities | 695 | ||
| What Is an Online Social Network? | 696 | ||
| The Growth of Social Networks and Online Communities | 697 | ||
| Turning Social Networks into Businesses | 700 | ||
| Types of Social Networks and Their Business Models | 702 | ||
| Insight on Society: The Dark Side of Social Networks | 703 | ||
| Social Network Technologies and Features | 706 | ||
| Insight on Technology: Trapped Inside the Facebook Bubble? | 709 | ||
| 10.2 Online Auctions | 712 | ||
| Benefits and Costs of Auctions | 712 | ||
| Benefits of Auctions | 712 | ||
| Risks and Costs of Auctions | 714 | ||
| Auctions as an E-commerce Business Model | 714 | ||
| Types and Examples of Auctions | 715 | ||
| When to Use Auctions (and for What) in Business | 716 | ||
| Auction Prices: Are They the Lowest? | 718 | ||
| Consumer Trust in Auctions | 719 | ||
| When Auction Markets Fail: Fraud and Abuse in Auctions | 719 | ||
| 10.3 E-commerce Portals | 720 | ||
| The Growth and Evolution of Portals | 721 | ||
| Types of Portals: General-Purpose and Vertical Market | 722 | ||
| Insight on Business: Verizon Doubles Down on Portals | 723 | ||
| Portal Business Models | 726 | ||
| 10.4 Case Study: eBay Evolves | 728 | ||
| 10.5 Review | 731 | ||
| Key Concepts | 731 | ||
| Questions | 733 | ||
| Projects | 733 | ||
| References | 734 | ||
| 11 E-COMMERCE RETAILING AND SERVICES | 736 | ||
| Learning Objectives | 736 | ||
| Souq.com: The Amazon of the Middle East | 737 | ||
| 11.1 The Online Retail Sector | 740 | ||
| The Retail Industry | 741 | ||
| Online Retailing | 742 | ||
| E-commerce Retail: The Vision | 743 | ||
| The Online Retail Sector Today | 744 | ||
| 11.2 Analyzing the Viability of Online Firms | 750 | ||
| Strategic Analysis | 750 | ||
| Financial Analysis | 751 | ||
| 11.3 E-commerce in Action: E-tailing Business Models | 753 | ||
| Virtual Merchants | 754 | ||
| Amazon | 754 | ||
| The Vision | 755 | ||
| Business Model | 755 | ||
| Financial Analysis | 756 | ||
| Strategic Analysis—Business Strategy | 758 | ||
| Strategic Analysis—Competition | 760 | ||
| Strategic Analysis—Technology | 760 | ||
| Strategic Analysis—Social and Legal Challenges | 761 | ||
| Future Prospects | 761 | ||
| Omni-Channel Merchants: Bricks-and-Clicks | 761 | ||
| Catalog Merchants | 763 | ||
| Manufacturer-Direct | 764 | ||
| Common Themes in Online Retailing | 766 | ||
| 11.4 The Service Sector: Offline and Online | 768 | ||
| Insight on Technology: Big Data and Predictive Marketing | 769 | ||
| 11.5 Online Financial Services | 771 | ||
| Online Financial Consumer Behavior | 771 | ||
| Online Banking and Brokerage | 772 | ||
| Multi-Channel vs. Pure Online Financial Services Firms | 773 | ||
| Financial Portals and Account Aggregators | 774 | ||
| Online Mortgage and Lending Services | 774 | ||
| Online Insurance Services | 775 | ||
| Online Real Estate Services | 777 | ||
| 11.6 Online Travel Services | 778 | ||
| Why Are Online Travel Services So Popular? | 778 | ||
| The Online Travel Market | 779 | ||
| Online Travel Industry Dynamics | 780 | ||
| 11.7 Online Career Services | 781 | ||
| Insight on Society: Phony Reviews | 782 | ||
| It’s Just Information: The Ideal Web Business? | 784 | ||
| Online Recruitment Industry Trends | 786 | ||
| 11.8 On-Demand Service Companies | 787 | ||
| Insight on Business: Wimdu Competes with Airbnb | 789 | ||
| 11.9 Case Study: OpenTable: Your Reservation Is Waiting | 792 | ||
| 11.10 Review | 796 | ||
| Key Concepts | 796 | ||
| Questions | 798 | ||
| Projects | 799 | ||
| References | 800 | ||
| 12 B2B E-COMMERCE | 802 | ||
| Learning Objectives | 802 | ||
| Alibaba: China’s E-commerce King | 803 | ||
| 12.1 An Overview of B2B E-commerce | 807 | ||
| Some Basic Definitions | 809 | ||
| The Evolution of B2B E-commerce | 809 | ||
| The Growth of B2B E-commerce | 811 | ||
| Potential Benefits and Challenges of B2B E-commerce | 813 | ||
| 12.2 The Procurement Process and Supply Chains | 814 | ||
| Steps in the Procurement Process | 814 | ||
| Insight on Society: Where’s My iPad? Global Supply Chain Risk and Vulnerability | 815 | ||
| Types of Procurement | 817 | ||
| Multi-Tier Supply Chains | 818 | ||
| Visibility and Other Concepts in Supply Chain Management | 819 | ||
| The Role of Existing Legacy Computer Systems and Enterprise Systems in Supply Chains | 819 | ||
| 12.3 Trends in Supply Chain Management and Collaborative Commerce | 820 | ||
| Just-in-Time and Lean Production | 820 | ||
| Supply Chain Simplification | 821 | ||
| Supply Chain Black Swans: Adaptive Supply Chains | 821 | ||
| Accountable Supply Chains: Labor Standards | 822 | ||
| Sustainable Supply Chains: Lean, Mean, and Green | 824 | ||
| Electronic Data Interchange (EDI) | 825 | ||
| Mobile B2B | 827 | ||
| B2B in the Cloud | 828 | ||
| Supply Chain Management Systems | 829 | ||
| Insight on Technology: Your Shoes Are in the Cloud | 830 | ||
| Collaborative Commerce | 833 | ||
| Collaboration 2.0: Cloud, Web, Social, and Mobile | 834 | ||
| Social Networks and B2B: The Extended Social Enterprise | 835 | ||
| B2B Marketing | 835 | ||
| 12.4 Net Marketplaces: The Selling Side of B2B | 836 | ||
| Characteristics of Net Marketplaces | 837 | ||
| Types of Net Marketplaces | 837 | ||
| E-distributors | 838 | ||
| E-procurement | 840 | ||
| Exchanges | 841 | ||
| Industry Consortia | 844 | ||
| 12.5 Private Industrial Networks | 846 | ||
| Objectives of Private Industrial Networks | 847 | ||
| Private Industrial Networks and Collaborative Commerce | 848 | ||
| Insight on Business: Walmart Develops a Private Industrial Network | 849 | ||
| Implementation Barriers | 852 | ||
| 12.6 Case Study: Elemica: Cooperation, Collaboration, and Community | 853 | ||
| 12.7 Review | 858 | ||
| Key Concepts | 858 | ||
| Questions | 861 | ||
| Projects | 861 | ||
| References | 862 | ||
| Index | 865 | ||
| A\r | 865 | ||
| B\r | 868 | ||
| C\r | 870 | ||
| D\r | 874 | ||
| E\r | 875 | ||
| F\r | 878 | ||
| G\r | 880 | ||
| H\r | 882 | ||
| I\r | 883 | ||
| J\r | 885 | ||
| K\r | 886 | ||
| L\r | 886 | ||
| M\r | 887 | ||
| N\r | 890 | ||
| O\r | 892 | ||
| P\r | 894 | ||
| Q\r | 897 | ||
| R\r | 897 | ||
| S\r | 898 | ||
| T\r | 902 | ||
| U\r | 904 | ||
| V\r | 905 | ||
| W\r | 906 | ||
| X\r | 908 | ||
| Y\r | 908 | ||
| Z\r | 908 | ||
| Credits | 909 | ||
| List of Video Cases | 910 | ||
| List of Learning Tracks | 911 |