Menu Expand
The Economics of Music

The Economics of Music

Professor Peter Tschmuck

(2017)

Additional Information

Abstract

The music industry is one of the most dynamic and fascinating business sectors today. Its business model has had to adapt and react to changing technologies that have impacted at every level from distribution to artist management. The Economics of Music provides a concise and rigorous presentation of the economics of the music business. It highlights the economic principles that govern a business that is an economic good protected by copyright law. The core sectors of the industry – publishing, recording, live music – are examined and how they operate together through a myriad of licencing arrangements. The revenue streams for recording companies are analysed alongside the income stream of musicians to show how particular formats and platforms affect profit margins and how live performance now outstrips music sales as the primary source of income for today’s artists. The book shows how a combination of established publishers (Universal, Sony/ATV, Warner/Chappell), new promoters (LiveNation) and a new generation of music providers (Apple, Google, Amazon) has created a heady mix of competing and collaborative economic models. Add to this a growing DIY culture among musicians and the ever-changing behaviour of consumers and, as the author shows, we have one of the most challenging economic landscapes but one nevertheless capable of generating huge returns.

Table of Contents

Section Title Page Action Price
Cover Cover 1
Half-title i
Series information ii
Title page iii
Copyright information iv
Table of contents v
Acknowledgements vii
Introduction 1
Music industry, music economy, music business 1
The economic relevance of the music economy 5
Notes 8
1 A short economic history of the music business 9
The era of music patronage 10
From the Middle Ages to the Renaissance 10
The opera business 11
The era of music publishing 13
Professionalization and commercialization of the music occupation 14
The rise of commercial concert life 16
Music publishing as the core of the music industry 17
The emergence of the recorded music industry 18
The era of broadcasting 20
Consolidation of the recorded music industry 20
The music industry as radio industry 22
The era of the recorded music industry 24
The rock ’n’ roll revolution 24
The oligopolization of the recorded music industry in the 1960s and 1970s 25
The era of the digital music industry 26
The rise of the compact disc and the superstar business 26
Merger mania in the recorded music industry 27
The digital revolution in the music industry 28
The growing importance of the live music business in the music industry 33
Notes 35
2 Microeconomics of music: music as an economic good 37
The fundamentals of the music market economy 37
The rise of concert ticket prices: are CDs and concert tickets complements? 43
Is file sharing a substitute for recorded music sales? 44
Music and market failures 45
Music as a public good with positive externalities 45
Music as a merit good 47
Music as a club good 48
Music as an information good with network externalities 50
Music as a common good 52
Conclusion 55
Notes 55
3 The economics of music copyright 57
The justifications for a music copyright 57
Copyright and the music industry structure 58
The monopoly 58
Monopolistic competition 60
The oligopoly 61
Copyright and contractual economics 62
Monopoly power and optimal copyright terms 65
The economic problems of a copyright term extension 65
The optimal length of copyright protection 66
Notes 67
4 Music publishing 69
Music publishing functions 69
Copyright acquisition 69
Copyright exploitation 70
Public performance rights 70
Mechanical rights 71
Synchronization rights 73
Online rights 73
Print music publishing 74
The market and industry structure of music publishing 74
Notes 82
5 Sound recording 85
The function of sound recording 85
The A & R function 85
The production function 88
The marketing function 91
Product policy 91
Price policy 93
Physical and digital music distribution policy 94
Promotion 97
The market and industry structure of sound recording 98
The physical recorded music market 98
The digital recorded music market 107
Industry structure of the sound recording industry 112
Notes 117
6 Live music 119
The function of the live music market 119
Music promoters and festival organizers 119
Promoters 119
Festival organizers 121
Concert venue operators 121
Music agents and bookers 123
Support services and ticketing 124
The market and industry structure of live music 125
The live music market 125
Industry structure 128
Notes 135
7 Secondary music markets 137
Radio broadcasting 137
Television and music television 143
Produced music 143
Synchronization licences for pre-existing music 144
Performance fees 144
Music television 145
Motion pictures 147
Commercials 149
Video games 151
Sponsorship and branding 152
Merchandising 154
Notes 154
8 Music labour markets 157
Superstar theories 159
Artistic labour market theories and the music sector 161
Revenue streams for musicians: the US case 164
Secondary music labour markets 171
Notes 173
9 Economics of the digital music business 175
The economics of music streaming 175
A typology of music-streaming services 177
Passive internet radios and webcasters 177
Non-interactive personalized web radio 177
Interactive personalized web radio 177
Video-streaming platforms 178
Cloud-based music services 178
Content acquisition model of music-streaming services 178
Revenue model of music-streaming services: Spotify 180
The digital music value-added network 182
Disintermediation and intermediation in the digital music business 184
Artepreneurship in the digital music business 186
Prosumption in the digital music business 188
Notes 190
Conclusion 191
Glossary 195
References 198
Printed secondary sources 198
Internet sources 205
Tables and Figures 210
Index 213