Additional Information
Book Details
Abstract
The music industry is one of the most dynamic and fascinating business sectors today. Its business model has had to adapt and react to changing technologies that have impacted at every level from distribution to artist management. The Economics of Music provides a concise and rigorous presentation of the economics of the music business. It highlights the economic principles that govern a business that is an economic good protected by copyright law. The core sectors of the industry – publishing, recording, live music – are examined and how they operate together through a myriad of licencing arrangements. The revenue streams for recording companies are analysed alongside the income stream of musicians to show how particular formats and platforms affect profit margins and how live performance now outstrips music sales as the primary source of income for today’s artists. The book shows how a combination of established publishers (Universal, Sony/ATV, Warner/Chappell), new promoters (LiveNation) and a new generation of music providers (Apple, Google, Amazon) has created a heady mix of competing and collaborative economic models. Add to this a growing DIY culture among musicians and the ever-changing behaviour of consumers and, as the author shows, we have one of the most challenging economic landscapes but one nevertheless capable of generating huge returns.
Table of Contents
Section Title | Page | Action | Price |
---|---|---|---|
Cover | Cover 1 | ||
Half-title | i | ||
Series information | ii | ||
Title page | iii | ||
Copyright information | iv | ||
Table of contents | v | ||
Acknowledgements | vii | ||
Introduction | 1 | ||
Music industry, music economy, music business | 1 | ||
The economic relevance of the music economy | 5 | ||
Notes | 8 | ||
1 A short economic history of the music business | 9 | ||
The era of music patronage | 10 | ||
From the Middle Ages to the Renaissance | 10 | ||
The opera business | 11 | ||
The era of music publishing | 13 | ||
Professionalization and commercialization of the music occupation | 14 | ||
The rise of commercial concert life | 16 | ||
Music publishing as the core of the music industry | 17 | ||
The emergence of the recorded music industry | 18 | ||
The era of broadcasting | 20 | ||
Consolidation of the recorded music industry | 20 | ||
The music industry as radio industry | 22 | ||
The era of the recorded music industry | 24 | ||
The rock ’n’ roll revolution | 24 | ||
The oligopolization of the recorded music industry in the 1960s and 1970s | 25 | ||
The era of the digital music industry | 26 | ||
The rise of the compact disc and the superstar business | 26 | ||
Merger mania in the recorded music industry | 27 | ||
The digital revolution in the music industry | 28 | ||
The growing importance of the live music business in the music industry | 33 | ||
Notes | 35 | ||
2 Microeconomics of music: music as an economic good | 37 | ||
The fundamentals of the music market economy | 37 | ||
The rise of concert ticket prices: are CDs and concert tickets complements? | 43 | ||
Is file sharing a substitute for recorded music sales? | 44 | ||
Music and market failures | 45 | ||
Music as a public good with positive externalities | 45 | ||
Music as a merit good | 47 | ||
Music as a club good | 48 | ||
Music as an information good with network externalities | 50 | ||
Music as a common good | 52 | ||
Conclusion | 55 | ||
Notes | 55 | ||
3 The economics of music copyright | 57 | ||
The justifications for a music copyright | 57 | ||
Copyright and the music industry structure | 58 | ||
The monopoly | 58 | ||
Monopolistic competition | 60 | ||
The oligopoly | 61 | ||
Copyright and contractual economics | 62 | ||
Monopoly power and optimal copyright terms | 65 | ||
The economic problems of a copyright term extension | 65 | ||
The optimal length of copyright protection | 66 | ||
Notes | 67 | ||
4 Music publishing | 69 | ||
Music publishing functions | 69 | ||
Copyright acquisition | 69 | ||
Copyright exploitation | 70 | ||
Public performance rights | 70 | ||
Mechanical rights | 71 | ||
Synchronization rights | 73 | ||
Online rights | 73 | ||
Print music publishing | 74 | ||
The market and industry structure of music publishing | 74 | ||
Notes | 82 | ||
5 Sound recording | 85 | ||
The function of sound recording | 85 | ||
The A & R function | 85 | ||
The production function | 88 | ||
The marketing function | 91 | ||
Product policy | 91 | ||
Price policy | 93 | ||
Physical and digital music distribution policy | 94 | ||
Promotion | 97 | ||
The market and industry structure of sound recording | 98 | ||
The physical recorded music market | 98 | ||
The digital recorded music market | 107 | ||
Industry structure of the sound recording industry | 112 | ||
Notes | 117 | ||
6 Live music | 119 | ||
The function of the live music market | 119 | ||
Music promoters and festival organizers | 119 | ||
Promoters | 119 | ||
Festival organizers | 121 | ||
Concert venue operators | 121 | ||
Music agents and bookers | 123 | ||
Support services and ticketing | 124 | ||
The market and industry structure of live music | 125 | ||
The live music market | 125 | ||
Industry structure | 128 | ||
Notes | 135 | ||
7 Secondary music markets | 137 | ||
Radio broadcasting | 137 | ||
Television and music television | 143 | ||
Produced music | 143 | ||
Synchronization licences for pre-existing music | 144 | ||
Performance fees | 144 | ||
Music television | 145 | ||
Motion pictures | 147 | ||
Commercials | 149 | ||
Video games | 151 | ||
Sponsorship and branding | 152 | ||
Merchandising | 154 | ||
Notes | 154 | ||
8 Music labour markets | 157 | ||
Superstar theories | 159 | ||
Artistic labour market theories and the music sector | 161 | ||
Revenue streams for musicians: the US case | 164 | ||
Secondary music labour markets | 171 | ||
Notes | 173 | ||
9 Economics of the digital music business | 175 | ||
The economics of music streaming | 175 | ||
A typology of music-streaming services | 177 | ||
Passive internet radios and webcasters | 177 | ||
Non-interactive personalized web radio | 177 | ||
Interactive personalized web radio | 177 | ||
Video-streaming platforms | 178 | ||
Cloud-based music services | 178 | ||
Content acquisition model of music-streaming services | 178 | ||
Revenue model of music-streaming services: Spotify | 180 | ||
The digital music value-added network | 182 | ||
Disintermediation and intermediation in the digital music business | 184 | ||
Artepreneurship in the digital music business | 186 | ||
Prosumption in the digital music business | 188 | ||
Notes | 190 | ||
Conclusion | 191 | ||
Glossary | 195 | ||
References | 198 | ||
Printed secondary sources | 198 | ||
Internet sources | 205 | ||
Tables and Figures | 210 | ||
Index | 213 |