BOOK
Edexcel GCSE (9-1) Business Student Book
Helen Coupland-Smith | Cathy Richards | Andrew Redfern | Julie Smith | Ian Rowbory
(2017)
Additional Information
Book Details
Abstract
Exam Board: Edexcel
Level: GCSE
Subject: Business
First teaching: September 2017
First exams: June 2019
A comprehensive and accessible Student Book containing all the content you'll need to cover when studying the Edexcel GCSE (9-1) Business qualification. Explore the key themes of business; including how business opportunities are spotted and small businesses are set up and run, as well as how businesses grow and change and the crucial decisions that have to be made.
Key features of the Student Book include:
- In-depth coverage of all the content of the course
- Engaging and contemporary case studies, from real businesses
- ‘Exam-style questions’ and ‘Exam tips’ throughout to give you plenty of practice at answering the kind of questions you might find in the exam
- A ‘Checkpoint feature’ that will help you to review your understanding as well as opportunities to further challenge yourself
- Activities that will help you to better understand content and key terms.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Cover | Cover | ||
| Contents | iii | ||
| Introduction | iv | ||
| Theme 1: Investigating small business | 2 | ||
| Topic 1.1: Enterprise and entrepreneurship | 2 | ||
| The dynamic nature of business | 4 | ||
| Why new business ideas come about | 4 | ||
| How new business ideas come about | 9 | ||
| Risk and reward | 13 | ||
| Risks | 13 | ||
| Intuition | 16 | ||
| Rewards | 16 | ||
| The role of business enterprise | 18 | ||
| The purpose of business activity | 19 | ||
| The role of entrepreneurship | 23 | ||
| Preparing for your exams 1.1 | 26 | ||
| Topic 1.2: Spotting a business opportunity | 28 | ||
| Customer needs | 30 | ||
| Identifying and understanding customer needs | 31 | ||
| Market research | 36 | ||
| The purpose of market research | 36 | ||
| Methods of market research | 37 | ||
| The use of data in market research | 43 | ||
| Market segmentation | 50 | ||
| Using market segmentation to target customers | 50 | ||
| The competitive environment | 54 | ||
| Understanding the competitive environment | 55 | ||
| Preparing for your exams 1.2 | 58 | ||
| Topic 1.3: Putting a business idea into practice | 60 | ||
| Business aims and objectives | 62 | ||
| Defining business aims and objectives | 62 | ||
| Aims and objectives for start-ups | 62 | ||
| Why businesses have different aims and objectives | 64 | ||
| Business revenues, costs and profits | 65 | ||
| Understanding and calculating business concepts | 66 | ||
| Interpreting break-even diagrams | 71 | ||
| Cash and cash flow | 74 | ||
| The importance of cash to a business | 75 | ||
| Calculation and interpretation of cash flow forecasts | 77 | ||
| Sources of business finance | 81 | ||
| Short-term sources of finance | 81 | ||
| Long-term sources of finance | 83 | ||
| Preparing for your exams 1.3 | 86 | ||
| Topic 1.4: Making the business effective | 88 | ||
| The options for start-up and small businesses | 90 | ||
| The concept of limited liability | 90 | ||
| The types of business ownership for start-ups | 91 | ||
| The option of starting up and running a franchise operation | 93 | ||
| Business location | 96 | ||
| Factors influencing business location | 96 | ||
| The marketing mix | 101 | ||
| The marketing mix and the importance of each element | 101 | ||
| How the elements of the marketing mix work together | 102 | ||
| Business plans | 105 | ||
| The role and importance of a business plan | 105 | ||
| The purpose of planning business activity | 107 | ||
| Preparing for your exams 1.4 | 108 | ||
| Topic 1.5: Understanding external influences | 110 | ||
| Business stakeholders | 112 | ||
| Stakeholders and their objectives | 112 | ||
| Stakeholders and businesses | 117 | ||
| Technology and business | 120 | ||
| Different types of technology used by business | 120 | ||
| How technology influences business activity | 124 | ||
| Legislation and business | 127 | ||
| The purpose of legislation | 127 | ||
| The impact of legislation on businesses | 132 | ||
| The economy and business | 134 | ||
| The impact of the economic climate on businesses | 134 | ||
| External influences | 144 | ||
| Responding to changes in technology | 144 | ||
| Preparing for your exams 1.5 | 146 | ||
| Theme 2: Building a business | 148 | ||
| Topic 2.1: Growing the business | 148 | ||
| Business growth | 150 | ||
| Methods of business growth and their impact | 150 | ||
| The types of business ownership for growing businesses | 152 | ||
| Sources of finance for growing and established businesses | 153 | ||
| Changes in business aims and objectives | 155 | ||
| Why business aims and objectives change as businesses evolve | 155 | ||
| How business aims and objectives change as businesses evolve | 157 | ||
| Business and globalisation | 159 | ||
| The impact of globalisation on businesses | 159 | ||
| Barriers to international trade | 161 | ||
| How businesses compete internationally | 163 | ||
| Ethics, the environment and business | 166 | ||
| The impact of ethical and environmental considerations on businesses | 166 | ||
| Preparing for your exams 2.1 | 172 | ||
| Topic 2.2: Making marketing decisions | 174 | ||
| Product | 176 | ||
| The design mix | 177 | ||
| The product life cycle | 179 | ||
| The importance of differentiation | 181 | ||
| Price | 182 | ||
| Pricing strategies | 183 | ||
| Influences on pricing strategies | 184 | ||
| Promotion | 187 | ||
| Promotion strategies | 188 | ||
| Technology and promotion | 192 | ||
| Place | 196 | ||
| Retailing | 196 | ||
| E-tailing | 198 | ||
| Using the marketing mix to make business decisions | 200 | ||
| How elements of the marketing mix influence one another | 200 | ||
| Competitive advantage and the marketing mix | 202 | ||
| Preparing for your exams 2.2 | 204 | ||
| Topic 2.3: Making operational decisions | 206 | ||
| Business operations | 208 | ||
| Understanding business operations | 208 | ||
| Production processes | 209 | ||
| The impact of technology on production | 212 | ||
| Working with suppliers | 215 | ||
| The role of procurement | 216 | ||
| Managing stock | 218 | ||
| Managing quality | 222 | ||
| The concept of quality | 222 | ||
| The importance of quality | 226 | ||
| The sales process | 226 | ||
| The sales process | 227 | ||
| The importance of providing good customer service | 230 | ||
| Preparing for your exams 2.3 | 232 | ||
| Topic 2.4: Making financial decisions | 234 | ||
| Business calculations | 236 | ||
| Gross profit and net profit | 236 | ||
| Calculating and interpreting profit margins and average rate of return | 239 | ||
| Understanding business performance | 244 | ||
| Using and interpreting graphs and charts | 245 | ||
| Using and interpreting market data | 248 | ||
| Using and interpreting data for marketing | 249 | ||
| Using and interpreting financial data | 249 | ||
| Preparing for your exams 2.4 | 252 | ||
| Topic 2.5: Making human resource decisions | 254 | ||
| Organisational structures | 256 | ||
| Different organisational structures | 256 | ||
| The importance of effective communication | 259 | ||
| Different ways of working | 262 | ||
| Effective recruitment | 265 | ||
| Different roles and responsibilities | 266 | ||
| How businesses recruit people | 268 | ||
| Effective training and development | 274 | ||
| How businesses train and develop employees | 275 | ||
| Reasons why businesses train and develop employees | 277 | ||
| Motivation | 280 | ||
| Importance of motivation in the workplace | 280 | ||
| How businesses motivate employees | 281 | ||
| Preparing for your exams 2.5 | 288 | ||
| Index | 290 | ||
| Acknowedgements | 296 |