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The Economics of Therapy

The Economics of Therapy

Daniel Thomas | Vicky Abad | Alison Ledger | Elena Fitzthum | Monika Geretsegger | Thomas Stegemann | Stine Lindahl Jacobsen | Petra Kern | Rebecca Zarate | Elaine Matthews Venter | Kingman Chung | Brynjulf Stige

(2017)

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Book Details

Abstract

When you think of arts therapy, you don't often associate the practice with profit; however, ethical economic models are essential in allowing clients the most access to arts therapy services. Art therapists don't generally have formal training in economics, which can be challenging when developing their professional services. This book offers the fundamentals of micro and macro economics that apply to creating a sustainable and ethical business model that supports the development of the arts therapies profession worldwide.

Through economic theory and international case studies, the authors consider the business side of therapeutic arts service with recommendations for developing an ethical and sustainable practice. With key insights and informative examples, this book will serve as a guide for small business owners looking to develop their arts therapy practice.


I would recommend this book to training arts therapists and practicing arts therapists. However, the book's usefulness is not limited to arts therapists as it would be useful reading for other practitioners wishing to build a business. [...] I have found some useful advice and plenty of food for thought for my own business.
Christine Northey, Journal of Holistic Healthcare
For all arts therapies today it's a fact that funding comes and goes - seeking out new work demands new skills to stay afloat. Thomas and Abad in The Economics of Therapy take these challenges head on, providing support and guidance to assist therapists' quality of care giving, survival and prosperity.
Stephen Sandford MBA, Strategic Lead & Professional Head of Arts Therapies, East London NHS Foundation Trust
This book provides new and much-needed perspectives on the value of creative arts therapies. It challenges assumptions that have led arts therapists to feel uncomfortable about the exchange of money for service. It does this by providing inspiring examples and business models that show why the time has come to significantly expand ways of providing services to the people whose health and wellbeing we care about.
Professor Katrina McFerran, Head of Music Therapy at The University of Melbourne, Australia

Table of Contents

Section Title Page Action Price
The Economics of Therapy: Caring for Clients, Colleagues, Commissioners and Cash-Flow in the Creative Art Therapies, edited by Daniel Thomas and Vicky Abad 3
Foreword by Brynjulf Stige, Professor of Music Therapy, University of Bergen and Head of Research, GAMUT – The Grieg Academy Music Therapy Research Centre, University of Bergen and Uni Research Health, Bergen, Norway 9
Acknowledgements 17
Introduction by Daniel Thomas, Managing Director, Chroma, UK, and Vicky Abad, Managing Director, Boppin’ Babies and Lecturer and Researcher, University of Queensland, Australia 19
1. The Economics of Therapy - Caring for Clients, Colleagues, Commissioners and Cash-flow by Daniel Thomas and Vicky Abad 24
2. Entrepreneuring in Arts Therapies - Not Just Making a Swift Buck by Alison Ledger 38
3. RAILE – Building a Win-Win Business Model for Therapy by Vicky Abad and Daniel Thomas 50
4. For What It’s Worth… by Monika Geretsegger, Elena Fitzthum and Thomas Stegemann 68
5. Ethics, Marketing and Transparency by Stine Lindahl Jacobsen 90
6. Educating Students - Getting Ready for the Job Market by Petra Kern 106
Petra Kern 106
7. Creative Arts Therapies and Business in the USA - Perspectives and Perception by Rebecca Zarate 129
8. Case Study: Developing an Arts Therapy Practice by Elaine Matthews Venter 152
9. Case Study: Managing Business Growth from the Bottom Up - Turning Your Small and Niche Passion into a Business by Vicky Abad 180
10. Case Study: Independence, Passion and Resilience - Learning to Think Big from the Start by Daniel Thomas 200
11. Case Study: Striking a Balance - Music Therapist vs. Businessman in Hong Kong by 210
About the Authors 227
Subject Index 231
Author Index 239
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