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Coastal Mass Tourism

Coastal Mass Tourism

Prof. Bill Bramwell

(2004)

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Abstract

The Mediterranean coastal regions of Southern Europe have long been world leaders in mass tourism. This book examines some key questions for tourism development in these areas, with implications for similar regions across the world. The standardised forms of mass tourism are diversifying – with more specialised forms, notably those based on nature, culture and heritage, and those catering for special interests. There is a growing spectrum of modes of tourism, with an emphasis on variety, flexibility and permeability. Both mass tourism and the more diversified forms substantially impact on sustainable development. Policies promoting sustainable development are often of two main types: developing smaller-scale, alternative tourism products that are intended to be less damaging to the environment and society, and secondly, attempts to make mass tourism coastal resorts more sustainable. But there has been little critical assessment of these policies, either evaluating their basic assumptions or their successes and failures in practice. This edited book critically examines these issues for varied coastal regions in Southern Europe, including case studies from Spain, Croatia, Turkey, and north and south Cyprus.


Bill Bramwell is Reader in Tourism in the Centre for Tourism and Cultural Change at Sheffield Hallam University, UK. He has edited books on tourism in rural areas, tourism partnerships and collaboration, and tourism and sustainability in Europe. In 1993 he co-founded the Journal of Sustainable Tourism, which he continues to co-edit. His research interests in tourism include its relations with community responses, discourses of sustainability, environmental politics and policies, and growth management. He has also examined tourism policies and community responses to the industry in Malta.

Table of Contents

Section Title Page Action Price
Contents v
Preface and Acknowledgements vii
The Contributors ix
1 Mass Tourism, Diversification and Sustainability in Southern Europe’s Coastal Regions 1
2 The Policy Context for Tourism and Sustainability in Southern Europe’s Coastal Regions 32
3 Crete: Endowed by Nature, Privileged by Geography, Threatened by Tourism? 48
4 Tourism Development in Greek Insular and Coastal Areas: Sociocultural Changes and Crucial Policy Issues 68
5 Tourism Growth, National Development and Regional Inequality in Turkey 85
6 Problems of Island Tourism Development: The Greek Insular Regions 114
7 Sustainable Tourism Planning in Northern Cyprus 133
8 Learning From Experience? Progress Towards a Sustainable Future for Tourism in the Central and Eastern Andalucían Littoral 157
9 Measuring Sustainability in a Mass Tourist Destination: Pressures, Perceptions and Policy Responses in Torrevieja, Spain 176
10 The Planning and Practice of Coastal Zone Management in Southern Spain 200
11 Using EMAS and Local Agenda 21 as Tools Towards Sustainability: The Case of a Catalan Coastal Resort 220
12 Environmental Initiatives in the Hotel Sector in Greece: Case Study of the ‘Green Flags’ Project 249
13 Sustainable Tourism: Utopia or Necessity? The Role of New Forms of Tourism in the Aegean Islands 269
14 Tourism, Culture and Cultural Tourism in Malta: The Revival of Valletta 292
15 Coffee Shop Meets Casino: Cultural Responses to Casino Tourism in Northern Cyprus 307
16 Tourism, Modernisation and Development on the Island of Cyprus: Challenges and Policy Responses 321
17 Rejuvenation, Diversification and Imagery: Sustainability Conflicts for Tourism Policy in the Eastern Adriatic 341
Index 356