BOOK
BTEC Nationals Business Student Book 1
Jenny Phillips | Helen Coupland-Smith | Catherine Richards | Julie Smith | Ann Summerscales
(2016)
Additional Information
Book Details
Abstract
Each Student Book and ActiveBook has clearly laid out pages with a range of supportive features to aid learning and teaching:
• Getting to know your unit sections ensure learners understand the grading criteria and unit requirements.
• Getting ready for assessment sections focus on preparation for external assessment with guidance for learners on what to expect. Hints and tips will help them prepare for assessment and sample answers are provided for a range of question types including, short and long answer questions, all with a supporting commentary.
• Pause point features provide opportunities for learners to self-evaluate their learning at regular intervals. Each Pause Point feature gives learners a Hint or Extend option to either revisit and reinforce the topic or encourage independent research or further study skills.
• Case study and Theory into practice features enable development of problem-solving skills and place the theory into real-life situations learners could encounter.
• Assessment practice features provide scaffolded assessment practice activities that help prepare learners for assessment. Within each assessment practice activity, a Plan, Do and Review section supports learners’ formative assessment by making sure they fully understand what they are being asked to do, what their goals are and how to evaluate the task and consider how they could improve.
• Dedicated Think future pages provide case studies from the industry, with a focus on aspects of skills development that can be put into practice in a real work environment and further study.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Front Cover | Front Cover | ||
| Contents | iii | ||
| Introduction | iv | ||
| Chapter 1: Exploring Business | 1 | ||
| A: Explore the features of different businesses and analyse what makes them successful | 4 | ||
| Features of businesses | 4 | ||
| Stakeholders and their influence | 12 | ||
| Stakeholders | 12 | ||
| Effective business communications | 19 | ||
| B: Investigate how businesses are organised | 22 | ||
| Structure and organisation | 22 | ||
| Aims and objectives | 26 | ||
| C: Examine the environment in which businesses operate | 33 | ||
| External environment | 33 | ||
| Internal environment | 38 | ||
| Competitive environment | 39 | ||
| Situational analysis | 41 | ||
| D: Examining business markets | 44 | ||
| Different market structures | 44 | ||
| Relationship between demand, supply and price | 45 | ||
| Pricing and output decisions | 48 | ||
| E: Investigate the role and contribution of innovation and enterprise to business success | 50 | ||
| Role of innovation and enterprise | 50 | ||
| Benefits and risks associated with innovation and enterprise | 52 | ||
| Chapter 2: Developing a Marketing Campaign | 59 | ||
| A: Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign | 61 | ||
| The role of marketing | 61 | ||
| Influences on marketing activity | 66 | ||
| B: Using information to develop the rationale for a marketing campaign | 69 | ||
| Purpose of researching information to identify the needs and wants of customers | 70 | ||
| Market research methods and use | 71 | ||
| Developing the rationale | 78 | ||
| C: Planning and developing a marketing campaign | 82 | ||
| Marketing campaign activity | 83 | ||
| Marketing mix | 89 | ||
| The marketing campaign | 98 | ||
| Appropriateness of marketing campaign | 102 | ||
| Chapter 3: Personal and Business Finance | 113 | ||
| A: Understand the importance of managing personal finance | 115 | ||
| Functions and role of money | 115 | ||
| Different ways to pay | 118 | ||
| Current accounts | 121 | ||
| Managing personal finance | 124 | ||
| B: Explore the personal finance sector | 130 | ||
| Features of financial institutions | 130 | ||
| Communicating with customers | 133 | ||
| Consumer protection in relation to personal finance | 134 | ||
| Information guidance and advice | 135 | ||
| C: Understand the purpose of accounting | 137 | ||
| Purpose of accounting | 137 | ||
| Types of income | 139 | ||
| Types of expenditure | 141 | ||
| D: Select and evaluate different sources of business finance | 145 | ||
| Sources of finance | 145 | ||
| E: Break-even and cash flow forecasts | 149 | ||
| Break-even analysis | 156 | ||
| F: Complete statements of comprehensive income and financial position and evaluate business performance | 162 | ||
| Statement of comprehensive income | 162 | ||
| Statement of financial position | 167 | ||
| Measuring profitability | 172 | ||
| Measuring liquidity | 174 | ||
| Measuring efficiency | 176 | ||
| Limitations of ratios | 178 | ||
| Chapter 4: Managing an Event | 185 | ||
| A: Explore the role of an event organiser | 188 | ||
| Tasks to be completed | 188 | ||
| Planning skills | 199 | ||
| Skills auditing | 205 | ||
| B: Investigate the feasibility of a proposed event | 208 | ||
| Different types of event | 208 | ||
| Feasibility of event proposal | 213 | ||
| C: Develop a detailed plan for a business or social enterprise event | 215 | ||
| Use of planning tools | 215 | ||
| Other factors to be considered | 216 | ||
| D: Stage and manage a business or social enterprise event | 225 | ||
| Management of the event | 225 | ||
| Marketing of the event | 226 | ||
| Problem solving | 230 | ||
| E: Reflect on the running of the event and evaluate own skills development | 232 | ||
| Evaluation of the event | 232 | ||
| Assessment of personal skills development in running the event | 239 | ||
| Chapter 8: Recruitment and Selection Process | 247 | ||
| A: Examine how effective recruitment and selection contribute to business success | 250 | ||
| Recruitment of staff | 250 | ||
| Recruitment and selection process | 255 | ||
| Ethical and legal considerations in the recruitment process | 269 | ||
| B: Undertake a recruitment activity to demonstrate the processes leading to a successful job offers | 272 | ||
| Job applications | 272 | ||
| Interviews and skills | 273 | ||
| C: Reflect on the recruitment and selection process and your individual performance | 280 | ||
| Review and evaluation | 280 | ||
| SWOT and action plan | 284 | ||
| Chapter 14: Investigating Customer Service | 291 | ||
| A: Explore how effective customer service contributes to business success | 294 | ||
| Customer service in business | 294 | ||
| Customer expectations and satisfaction | 301 | ||
| Benefits of building customer relationships | 307 | ||
| Customer service legislation and regulations | 308 | ||
| B: Investigate the methods used to improve customer service in a business | 312 | ||
| Monitoring and evaluating customer service provision | 312 | ||
| Indicators of improved performance | 315 | ||
| C: Demonstrate customer service in different situations, using appropriate behaviours to meet expectations | 318 | ||
| Customer service skills and behaviours | 318 | ||
| Dealing with customer service requests and complaints | 322 | ||
| Individual skills audit and development plan | 325 | ||
| Chapter 16: Visual Merchandising | 331 | ||
| A: Explore how retail outlets apply visual merchandising and display techniques in line with legislation and safety considerations | 334 | ||
| Visual merchandising | 334 | ||
| Display techniques | 334 | ||
| Legislation and safety considerations | 340 | ||
| B: Examine the psychological and technological merchandising techniques used to influence customers | 342 | ||
| Psychology of visual merchandising | 342 | ||
| Psychological techniques | 344 | ||
| Technological techniques | 347 | ||
| C: Create a successful display for a retail outlet through theuse of appropriate visual merchandising techniques | 350 | ||
| Retail outlets | 350 | ||
| Success factors | 352 | ||
| Legal and safety aspects | 354 | ||
| Chapter 22: Market Research | 361 | ||
| A: Examine the types of market research used by businesses | 364 | ||
| Purpose of market research | 364 | ||
| Types of research | 365 | ||
| Appropriateness of the choice of research methods | 368 | ||
| B: Plan and implement a market research activity to meet a specific marketing objective | 371 | ||
| Planning stage | 371 | ||
| Implementation stage | 378 | ||
| C: Analyse and present market research findings and recommend process improvements | 379 | ||
| Statistical analysis and interpretation of primary and secondary research | 379 | ||
| Presentation of research results | 385 | ||
| Value of the information | 386 | ||
| Chapter 23: The English Legal System | 391 | ||
| A: Examine the jurisdiction of the courts, and their alternatives, in contributing to case outcomes | 394 | ||
| Meaning, purpose and terminology of the law | 394 | ||
| The role and jurisdiction of criminal first instance and appeal courts | 398 | ||
| The role and jurisdiction of civil first instance and appeal courts | 402 | ||
| Alternative dispute resolution (ADR) | 406 | ||
| B: Investigate the role of the legal profession and lay people in contributing to case outcomes | 409 | ||
| Different types of judges and their roles | 409 | ||
| Different types of lawyers and their roles | 410 | ||
| Participation of lay people and their roles | 415 | ||
| C: Explore sources of law relevant for providing legal advice | 419 | ||
| Judicial precedent | 419 | ||
| How acts of Parliament are created and applied to cases | 422 | ||
| Types of European legislation and their influence on domestic law | 426 | ||
| Glossary | 431 | ||
| Index | 435 | ||
| Back Cover | Back Cover |