Abstract

What is business and management research and why is it important?How do I go about choosing a research topic?
How should I design my research project and what impact does choosing quantitative orqualitative research have?How do I carry out successful research and interpret the results?What is the best way to report my findings?
These are only a few of the most common student questions that this fully-updated second edition of Researching Business and Management will answer. With a focus that is fresh andapplied, this textbook goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model – Define, Design, Do and Describe – offers a definitive guide to every stageof your research project, while the author’s friendly style makes the text engaging and sometimes complex issues accessible.
The new edition has been fully updated and revised and includes:

• Unique 4-Ds model – Define, Design, Do and Describe – for a definitive ‘how-to’ guide for your research project
• Examples from successful companies showing how they conduct and apply their research in the real world
• Refreshed pedagogical material, including activity boxes and Student Research in Action sections, designed to engage the reader and improve learning outcomes
• Dedicated chapters on research ethics and avoiding plagiarism.

This is an ideal textbook for undergraduate, postgraduate and MBA students studying Research Methods, and essential reading for any business student doing a research project.

The fully updated new edition is perfect for UG and PG students of business & management wishing to understand the research process. It enables students to develop the skills to carry out rigorous research using a structured approach to the research process, from defining the research question, the selection of methods, to producing a final report.

Harvey Maylor is an Associate Fellow at the Saïd Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK. He was previously Director of the International Centre for Programme Management at Cranfi eld. He has taught postgraduate programmes in project management and research methods at University of Bath, Warwick Business School, Cranfi eld and Copenhagen Business Schools, NIMBAS in Holland and Germany, and Kasetsart University, Thailand.

Kate Blackmon is an Associate Professor of Operations Management at the Saïd Business School and a Tutor and Fellow in Management Studies at Merton College, the University of Oxford. Her teaching includes research methods on the MSc in Major Programme Management. She has also held academic positions at the University of Bath, London Business School, and IMD (Lausanne).
Martina Huemann is a Professor at the WU Vienna University of Economics and Business. She heads the Project Management Group in the Department of Strategy and Innovation and is the Academic Director of the Professional MBA Program: Project Management.