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Qualitative Research Methods for the Social Sciences, Global Edition

Qualitative Research Methods for the Social Sciences, Global Edition

Howard Lune | Bruce L. Berg

(2016)

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Book Details

Abstract

For courses in Research Methods in Political Science and Sociology, and in Qualitative Research Methods

 

Raising questions, rather than giving answers

Qualitative Research Methods for the Social Sciences is written with the recognition that different researchers in different fields each bring their own needs and intentions to the process. Authors Howard Lune and Bruce Berg aim to guide the reader through the process of research planning, carrying out one’s projects, and making sense of the results. Each chapter provides examples of the best and worst approaches to the kinds of questions that arise with each form of research, as well as discussions of what makes an approach successful or not. Like its predecessors, the Ninth Edition stresses the importance of ethics in research and respect for subjects.


Table of Contents

Section Title Page Action Price
Cover Cover
Title Page 1
Copyright Page 2
Brief Contents 3
Contents 5
Preface 9
1 Introduction 11
1.1: Qualitative Methods, Qualitative Data 12
1.2: Use of Triangulation in Research Methodology 14
1.3: Qualitative Strategies: Defining an Orientation 15
1.4: From a Symbolic Interactionist Perspective 17
1.5: Why Use Qualitative Methods? 19
1.6: A Plan of Presentation 20
2 Designing Qualitative Research 22
2.1: Theory and Concepts 22
2.2: Ideas and Theory 24
2.3: Reviewing the Literature 26
2.3.1: Evaluating Web Sites 27
2.3.2: Content versus Use 28
Trying It Out 31
2.4: Framing Research Problems 31
2.5: Operationalization and Conceptualization 31
2.6: Designing Projects 33
2.6.1: Concept Mapping 34
2.6.2: Creating a Concept Map 34
2.6.3: Using a Concept Map 36
2.6.4: Setting and Population Appropriateness 36
2.6.5: Sampling Strategies 38
2.6.6: Representativeness 39
2.7: Data Collection and Organization 40
2.8: Data Storage, Retrieval, and Analysis 40
2.9: Dissemination 41
2.10: Why It Works 41
2.11: Why It Fails 42
Trying It Out 42
3 Ethical Issues in Research 43
3.1: Research Ethics in Historical Perspective 44
3.1.1: Regulations in the Research Process 45
3.2: Informed Consent and Implied Consent 46
3.3: Confidentiality and Anonymity 48
3.3.1: Keeping Identifying Records 48
3.3.2: Strategies for Safeguarding Confidentiality 48
3.4: Securing the Data 49
3.5: Why Researchers Violate 49
3.6: Institutional Review Boards 52
3.6.1: IRBs and Their Duties 52
3.6.2: Clarifying the Role of IRBs 54
3.6.3: Active versus Passive Consent 55
3.6.4: Active versus Passive Consent in Internet Research 56
3.6.5: Membership Criteria for IRBs 56
3.7: Ethical Codes 57
3.8: Some Common Ethical Concerns in Behavioral Research 57
3.8.1: Covert versus Overt Researcher Roles 58
3.9: New Areas for Ethical Concern: Cyberspace 60
3.9.1: Protection for Children 61
3.9.2: Debriefing the Subjects 61
3.10: Objectivity and Careful Research Design 62
3.11: Other Misconduct 63
3.12: Why It Works 63
3.13: Why It Fails 63
Trying It Out 64
4 A Dramaturgical Look at Interviewing 65
4.1: Performing the Interview 66
4.2: Types of Data 67
4.3: Types of Interviews 67
4.3.1: The Standardized Interview 67
4.3.2: The Unstandardized Interview 68
4.3.3: The Semistandardized Interview 69
4.4: The Data-Collection Instrument 70
4.5: Guideline Development 71
4.5.1: Question Order (Sequencing), Content, and Style 72
4.6: Communicating Effectively 75
4.7: A Few Common Problems in Question Formulation 75
4.7.1: Affectively Worded Questions 75
4.7.2: The Double-Barreled Question 76
4.7.3: Complex Questions 76
4.8: Pretesting the Schedule 76
4.9: Long versus Short Interviews 77
4.10: Telephone Interviews 78
4.10.1: Advantages of the Telephone Interview 78
4.10.2: Disadvantages of the Telephone Interview 79
4.11: Computer-Assisted Interviewing 79
4.11.1: Computer-Assisted Telephone Interviewing 79
4.11.2: Computer-Assisted Personal Interviewing 79
4.11.3: Web- and E-mail-Based In-Depth Interviews 80
Trying It Out 81
4.12: Conducting an Interview: A Natural or an Unnatural Communication? 81
4.13: The Dramaturgical Interview 81
4.13.1: Interviewer Roles and Rapport 82
4.13.2: The Role of the Interviewee 83
4.13.3: The Interviewer as a Self-Conscious Performer 83
4.13.4: Social Interpretations and the Interviewer 84
4.14: The Interviewer’s Repertoire 85
4.14.1: Interviewers’ Attitudes and Persuading a Subject 86
4.14.2: Developing an Interviewer Repertoire 87
4.14.3: Techniques to Get Started 87
4.14.4: Taking the Show on the Road 88
4.14.5: The Ten Commandments of Interviewing 88
4.15: Know Your Audience 89
4.16: Analyzing Interview Data 89
4.16.1: Beginning an Analysis 90
4.16.2: Organizing Your Data 90
4.16.3: Analysis Procedures: A Concluding Remark 92
Trying It Out 92
4.17: Why It Works 93
4.18: Why It Fails 93
5 Focus Group Interviewing 94
5.1: Basic Ingredients in Focus Groups 95
5.2: How Focus Groups Work 96
5.2.1: The Moderator’s Guide 96
5.2.2: Introduction and Introductory Activities 96
5.2.3: Statement of the Basic Rules or Guidelines for the Interview 97
5.2.4: Short Question-and-Answer Discussions 97
5.2.5: Special Activities or Exercises 97
5.2.6: Guidance for Dealing with Sensitive Issues 97
5.3: Focus Group Data 98
5.4: Selecting Focus Groups as a Method 100
5.5: Selecting Groups 101
5.5.1: Virtual Groups 102
5.6: Working with a Group 103
5.7: Common Missteps When Using Focus Groups 103
5.8: Confidentiality and Focus Group Interviews 104
5.9: Why It Works 105
5.10: Why It Fails 106
Trying It Out 106
Notes 106
6 Ethnographic Field Strategies 107
6.1: Accessing a Field Setting: Getting In 109
6.1.1: Negotiating the Researcher’s Role 112
6.2: Becoming Invisible 113
6.2.1: Dangers of Invisibility 114
6.2.2: Other Dangers During Ethnographic Research 115
6.3: Watching, Listening, and Learning 116
6.3.1: How to Learn: What to Watch and Listen For 117
6.3.2: Field Notes 119
6.3.3: Computers and Ethnography 124
6.3.4: Online Ethnography 124
Trying It Out 125
6.4: Analyzing Ethnographic Data 125
6.5: Other Analysis Strategies: Typologies, Sociograms, and Metaphors 126
6.5.1: Typologies 126
6.5.2: Sociograms 127
6.5.3: Metaphors 129
6.6: Disengaging: Getting Out 130
6.7: Reflectivity and Ethnography 131
6.8: Critical Ethnography 131
6.8.1: The Attitude of the Ethnographer 132
6.8.2: The Researcher’s Voice 133
6.9: Why It Works 134
6.10: Why It Fails 135
Trying It Out 135
7 Participatory Action Research 136
7.1: The Basics of Action Research 138
7.2: Identifying the Research Question(s) 139
7.3: Data Collection 139
7.4: Analyzing and Interpreting the Information 139
7.4.1: Descriptive Accounts and Reports 140
7.5: Sharing the Results with the Participants 140
7.6: When to Use and When Not to Use Action Research 141
7.7: The Action Researcher’s Role 141
7.8: Types of Action Research 141
7.8.1: Technical/Scientific/Collaborative Mode 142
7.8.2: A Practical/Mutual Collaborative/Deliberate Mode 142
7.8.3: Emancipating or Empowering/Enhancing/Critical Science Mode 142
7.9: Photovoice and Action Research 143
7.9.1: The Goals in Photovoice 143
7.10: Action Research: A Reiteration 144
7.11: Why It Works 144
7.12: Why It Fails 145
Trying It Out 145
8 Unobtrusive Measures in Research 146
8.1: Archival Strategies 147
8.1.1: Public Archives 148
8.1.2: Private Archives: Solicited and Unsolicited Documents 152
8.1.3: A Last Remark About Archival Records 154
8.2: Physical Erosion and Accretion: Human Traces as Data Sources 155
8.2.1: Erosion Measures 155
8.2.2: Accretion Measures 156
8.3: Why It Works 156
8.4: Why It Fails 156
Trying It Out 156
9 Social Historical Research and Oral Traditions 158
9.1: What Is Historical Research? 158
9.2: Life Histories and Social History 160
9.3: What Are the Sources of Data for Historical Researchers? 161
9.4: Doing Historiography: Tracing Written History as Data 161
9.4.1: External Criticism 163
9.4.2: Internal Criticism 164
9.5: What Are Oral Histories? 166
9.5.1: Oral History as Reality Check 166
9.5.2: Oral History Data 167
9.6: Why It Works 169
9.7: Why It Fails 169
Trying It Out 169
10 Case Studies 170
10.1: The Nature of Case Studies 170
10.2: Theory and Case Studies 172
10.3: The Use of Interview Data 172
10.3.1: The Use of Personal Documents 174
10.4: Intrinsic, Instrumental, and Collective Case Studies 175
10.5: Case Study Design Types 176
10.5.1: Exploratory Case Studies 176
10.5.2: Explanatory Case Studies 176
10.5.3: Descriptive Case Studies 176
10.5.4: Designing Case Studies 176
10.6: The Scientific Benefit of Case Studies 177
10.6.1: Objectivity and the Case Method 177
10.6.2: Generalizability 177
10.7: Case Studies of Organizations 178
10.8: Case Studies of Communities 178
10.8.1: Data Collection for Community Case Studies 179
10.9: Why It Works 180
10.10: Why It Fails 180
Trying It Out 180
11 An Introduction to Content Analysis 181
11.1: What Is Content Analysis? 182
11.2: Analysis of Qualitative Data 182
11.2.1: Interpretative Approaches 182
11.2.2: Social Anthropological Approaches 183
11.2.3: Collaborative Social Research Approaches 183
11.2.4: Content Analysis and Theory 183
11.3: Content Analysis as a Research Technique 184
11.3.1: Quantitative or Qualitative? 186
11.3.2: Manifest versus Latent Content Analysis 186
11.4: Communication Components 187
11.4.1: Levels and Units of Analysis 188
11.4.2: Building Grounded Theory 188
11.4.3: What to Count 189
11.4.4: Combinations of Elements 189
11.4.5: Units and Categories 190
11.4.6: Classes and Categories 191
Trying It Out 191
11.5: Discourse Analysis and Content Analysis 191
11.6: Open Coding 192
11.7: Coding Frames 193
11.7.1: A Few More Words on Analytic Induction 194
11.7.2: Interrogative Hypothesis Testing 195
11.8: Stages in the Content Analysis Process 196
11.9: Computers and Qualitative Analysis 197
11.10: Why It Works 199
11.11: Why It Fails 199
Trying It Out 200
12 Writing Research: Finding Meaning in Data 201
12.1: Plagiarism: What It Is, Why It’s Bad, and How to Avoid It 202
12.1.1: Why Plagiarism Occurs 202
12.1.2: How to Avoid Plagiarism 203
12.2: Identifying the Purpose of the Writing 204
12.3: Delineating a Supportive Structure: Visual Signals for the Reader 205
12.3.1: Context Sections 206
12.3.2: Original Contribution Sections 208
12.3.3: Findings or Results 209
12.3.4: Discussion/Conclusion 209
12.3.5: References, Notes, and Appendices 210
12.4: Terms and Conditions 212
12.5: Presenting Research Material 212
12.5.1: Disseminating the Research: Professional Meetings and Publications 213
12.6: A Word About the Content of Papers and Articles 215
12.7: Write It, Rewrite It, Then Write It Again! 215
12.8: A Few Writing Hints 216
12.9: None of This Works 216
Trying It Out 218
Notes 218
References 219
Credits 235
Name Index 238
Subject Index 244