Menu Expand
Essentials of MIS, Global Edition

Essentials of MIS, Global Edition

Jane Laudon | Kenneth C. Laudon

(2016)

Additional Information

Book Details

Abstract

For introductory courses in Information Systems or Management Information Systems.

 

Connect Essential MIS Concepts to Everyday Life

Essentials of MIS takes an in-depth look at how today's businesses use information technologies and systems to achieve corporate objectives. Current real-world business cases illustrate how companies have identified and ultimately solved key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm.

Part of a complete learning package that includes the core text and extensive supplemental online materials, the core book consists of twelve chapters with hands-on projects (including video case studies and instructional video packages) covering the most essential topics in MIS. The Twelfth Edition continues to be authoritative, but is now more customizable, flexible, and geared to meeting the needs of different instructors, with many of its learning tools now available in digital form.

 

MyMISLabnot included. Students, if MyMISLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMISLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

MyMISLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

 


Table of Contents

Section Title Page Action Price
Cover Cover
Essentials of Management Information Systems 5
Copyright 6
About the Authors 7
Brief Contents 8
Complete Contents 9
Preface 16
I. \rInformation Systems in the Digital Age 27
1. \rBusiness Information Systems in Your Career 28
Chapter-Opening Case: Rugby Football Union Tries Big Data 29
Why are information systems so essential for running and managing a business today? 31
How Information Systems are Transforming Business\r 31
What’s New in Management Information Systems? 32
Globalization Challenges and Opportunities: A Flattened World 34
Interactive Session: People The Mobile Pocket Office\r 35
Business Drivers of Information Systems 37
What exactly is an information system? How does it work? What are its people, organizational, and technology components? 39
What Is an Information System? 39
It Isn’t Simply Technology: The Role of People and Organizations 41
Dimensions of Information Systems 42
Interactive Session: Technology UPS Competes Globally with Information Technology 45
How will a four-step method for business problem solving help you solve information system–related problems? 47
The Problem-Solving Approach 47
A Model of the Problem-Solving Process 47
The Role of Critical Thinking in Problem Solving 50
The Connections Among Business Objectives, Problems, and Solutions 50
How will information systems affect business careers, and what information systems skills and knowledge are essential? 51
How Information Systems Will Affect Business Careers\r 51
Information Systems and Your Career: Wrap-Up 54
How This Book Prepares You For the Future 55
Review Summary 56
Key Terms 56
Review Questions 57
Discussion Questions 57
Hands-On MIS Projects 58
Management Decision Problems 58
Improving Decision Making: Using Databases to Analyze Sales Trends 58
Improving Decision Making: Using the Internet to Locate Jobs Requiring Information Systems Knowledge 59
Collaboration and Teamwork Project 59
Business Problem-Solving Case Mashaweer: On-demand Personal Services in the Gulf 60
2. Global E-Business and Collaboration\r 64
Chapter-Opening Case: Social Business at BASF 65
What major features of a business are important for understanding the role of information systems? 67
Organizing a Business: Basic Business Functions 67
Business Processes 68
Managing a Business and Firm Hierarchies 70
The Role of Information Systems in a Business 72
How do systems serve different management groups in a business and how do systems that link the enterprise improve organizational performance? 72
Systems for Different Management Groups 73
Systems for Linking the Enterprise 77
Interactive Session: Organizations Schiphol International Hub To Become Faultless: Truth or Dare? 78
E-Business, E-Commerce, and E-Government 81
Why are systems for collaboration and social business so important and what technologies do they use? 82
What Is Collaboration? 82
What Is Social Business? 83
Business Benefits of Collaboration and Social Business 84
Building a Collaborative Culture and Business Processes 86
Tools and Technologies for Collaboration and Social Business 86
Interactive Session: People Is Social Business Working Out? 90
What is the role of the information systems function in a business? 92
The Information Systems Department 92
Information Systems Services 92
Review Summary 94
Key Terms 95
Review Questions 95
Discussion Questions 96
Hands-On MIS Projects 96
Management Decision Problems 96
Improving Decision Making: Using a Spreadsheet to Select Suppliers 97
Achieving Operational Excellence: Using Internet Software to Plan Efficient Transportation Routes 97
Collaboration and Teamwork Project 97
Business Problem-Solving Case Modernization of NTUC Income 98
3. Achieving Competitive Advantage with Information Systems\r 102
Chapter-Opening Case: Should T.J. Maxx Sell Online? 103
How do Porter’s competitive forces model, the value chain model, synergies, core competencies, and network-based strategies help companies use information systems for competitive advantage? 105
Porter’s Competitive Forces Model 105
Information System Strategies for Dealing with Competitive Forces 107
Interactive Session: Technology Automakers Become Software Companies 109
The Internet’s Impact on Competitive Advantage 112
The Business Value Chain Model 113
Synergies, Core Competencies, and Network-Based Strategies 115
Disruptive Technologies: Riding the Wave 117
How do information systems help businesses compete globally? 118
The Internet and Globalization 119
Global Business and System Strategies 119
Global System Configuration 120
How do information systems help businesses compete using quality and design? 121
What Is Quality? 121
How Information Systems Improve Quality 122
What is the role of business process management (BPM) in enhancing competitiveness? 123
What is Business Process Management? 124
Interactive Session: People Identifying Market Niches in the Age of Big Data 126
Review Summary 128
Key Terms 129
Review Questions 129
Discussion Questions 130
Hands-On MIS Projects 130
Management Decision Problems 130
Improving Decision Making: Using a Database to Clarify Business Strategy 131
Improving Decision Making: Using Web Tools to Confi gure and Price an Automobile 131
Collaboration and Teamwork Project 131
Business Problem-Solving Case Will Technology Save Sears? 132
4. Ethical and Social Issues in Information Systems\r 136
Chapter-Opening Case: Content Pirates Sail the Web 137
What ethical, social, and political issues are raised by information systems? 139
A Model for Thinking About Ethical, Social, and Political Issues 140
Five Moral Dimensions of the Information Age 141
Key Technology Trends That Raise Ethical Issues 142
What specific principles for conduct can be used to guide ethical decisions? 144
Basic Concepts: Responsibility, Accountability, and Liability 144
Interactive Session: People Monitoring in the Workplace 145
Ethical Analysis 146
Candidate Ethical Principles 147
Professional Codes of Conduct 148
Some Real-World Ethical Dilemmas 148
Why do contemporary information systems technology and the Internet pose challenges to the protection of individual privacy and intellectual property? 148
Information Rights: Privacy and Freedom in the Internet Age 148
Property Rights: Intellectual Property 155
How have information systems affected laws for establishing accountability and liability and the quality of everyday life? 158
Computer-Related Liability Problems 158
System Quality: Data Quality and System Errors 159
Quality of Life: Equity, Access, and Boundaries 160
Health Risks: RSI, CVS, and Cognitive Decline 163
Interactive Session: Technology Big Data Gets Personal: Behavioral Targeting 164
Review Summary 166
Key Terms 167
Review Questions 167
Discussion Questions 168
Hands-On MIS Projects 168
Management Decision Problems 168
Operational Excellence: Creating a Simple Blo 169
Improving Decision Making: Analyzing Web Browser Privacy 169
Collaboration and Teamwork Project 169
Business Problem-Solving Case Facebook Privacy: What Privacy? 11
II. \rInformation Technology Infrastructure 175
5. IT Infrastructure: Hardware and Software\r 176
Chapter-Opening Case: Toyota Motor Europe Reaches for the Cloud 177
What are the components of IT infrastructure? 179
Infrastructure Components 179
What are the major computer hardware, data storage, input, and output technologies used in business and the major hardware trends? 181
Types of Computers 181
Storage, Input, and Output Technology 183
Contemporary Hardware Trends 184
Interactive Session: Technology The Greening of the Data Center 186
Interactive Session: Organizations Cloud Computing Is the Future 191
What are the major types of computer software used in business and the major software trends? 203
Operating System Software 11
Application Software and Desktop Productivity Tools 197
HTML and HTML5 199
Web Services 200
Software Trends 201
What are the principal issues in managing hardware and software technology? 203
Capacity Planning and Scalability 203
Total Cost of Ownership (TCO) of Technology Assets 203
Using Technology Service Providers 204
Managing Mobile Platforms 205
Managing Software Localization for Global Business 206
Review Summary 206
Key Terms 208
Review Questions 208
Discussion Questions 209
Hands-On MIS Projects 209
Management Decision Problems 209
Improving Decision Making: Using a Spreadsheet to Evaluate Hardware and Software Options 210
Improving Decision Making: Using Web Research to Budget for a Sales Conference 210
Collaboration and Teamwork Project 211
Business Problem-Solving Case The Risks and Benefi ts of BYOD 212
6. Foundations of Business Intelligence: Databases and Information Management\r 216
Chapter-Opening Case: BAE Systems 217
What is a database and how does a relational database organize data? 219
Entities and Attributes 220
Organizing Data in a Relational Database 220
Establishing Relationships 222
What are the principles of a database management system? 225
Operations of a Relational DBMS 226
Capabilities of Database Management Systems 228
Nonrelational Databases and Databases in the Cloud 229
What are the principal tools and technologies for accessing information from databases to improve business performance and decision making? 230
The Challenge of Big Data 230
Business Intelligence Infrastructure 231
Interactive Session: People American Water Keeps Data Flowing 232
Interactive Session: Technology Driving ARI Fleet Management with Real-Time Analytics 235
Analytical Tools: Relationships, Patterns, Trends 236
Databases and the Web 240
Why are information policy, data administration, and data quality assurance essential for managing the firm’s data resources? 241
III. \rKey System Applications for the Digital Age 333
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 334
Chapter-Opening Case: Statoil Fuel and Retail Competes Using Enterprise Systems 335
How do enterprise systems help businesses achieve operational excellence? 337
What are Enterprise Systems? 337
Enterprise Software 338
Business Value of Enterprise Systems 339
How do supply chain management systems coordinate planning, production, and logistics with suppliers? 340
The Supply Chain 340
Information Systems and Supply Chain Management 342
Supply Chain Management Software 343
Interactive Session: Organizations DP World Takes Port Management to the Next Level with RFID 345
Global Supply Chains and the Internet 346
Business Value of Supply Chain Management Systems 347
How do customer relationship management systems help firms achieve customer intimacy? 348
What Is Customer Relationship Management? 348
Customer Relationship Management Software 349
Operational and Analytical CRM 351
Business Value of Customer Relationship Management Systems 353
What are the challenges that enterprise applications pose and how are enterprise applications taking advantage of new technologies? 353
Enterprise Application Challenges 353
Next-Generation Enterprise Applications 354
Interactive Session: Technology Unilever Unifies Globally with Enhanced ERP 356
Review Summary 357
Key Terms 358
Review Questions 359
Discussion Questions 359
Hands-On MIS Projects 360
Management Decision Problems 360
Improving Decision Making: Using Database Software to Manage Customer Service Requests 360
Achieving Operational Excellence: Evaluating Supply Chain Management Services 361
Collaboration and Teamwork Project 361
Business Problem-Solving Case Customer Relationship Management Helps Celcom Become Number One 362
10. E-Commerce: Digital Markets, Digital Goods 366
Chapter-Opening Case: Uber Storms Europe: Europe Strikes Back 367
What are the unique features of e-commerce, digital markets, and digital goods? 369
E-Commerce Today 370
The New E-Commerce: Social, Mobile, Local 371
Why E-commerce is Different 373
Key Concepts in E-commerce: Digital Markets and Digital Goods in a Global Marketplace 375
What are the principal e-commerce business and revenue models? 379
Types of E-Commerce 379
E-Commerce Business Models 379
E-Commerce Revenue Models 382
How has e-commerce transformed marketing? 384
Behavioral Targeting 384
Social E-commerce and Social Network Marketing 387
Interactive Session: People Getting Social with Customers 390
How has e-commerce affected Business to-Business transactions? 391
Electronic Data Interchange (EDI) 392
New Ways of B2B Buying and Selling 392
What is the role of m-commerce in business, and what are the most important m-commerce applications? 394
Location-Based Services and Applications 395
Interactive Session: Organizations Can Instacart Deliver? 396
Other Mobile Commerce Services 397
What issues must be addressed when building an e-commerce presence? 398
Develop an E-commerce Presence Map 398
Develop a Timeline: Milestones 399
Review Summary 400
Key Terms 401
Review Questions 401
Discussion Questions 402
Hands-On MIS Projects 402
Management Decision Problems 402
Improving Decision Making: Using Spreadsheet Software to Analyze a Dot-Com Business 402
Achieving Operational Excellence: Evaluatin gE-Commerce Hosting Services 403
Collaboration and Teamwork Project 403
Business Problem-Solving Case Walmart and Amazon Duke It Out for E-Commerce Supremacy 404
11. Improving Decision Making and Managing Knowledge 408
Chapter-Opening Case: Fiat: Real Time Management with Business Intelligence 409
What are the different types of decisions, and how does the decision-making process work? 411
Business Value of Improved Decision Making 411
Types of Decisions 412
The Decision-Making Process 413
High-Velocity Automated Decision Making 413
Quality of Decisions and Decision Making 414
How do business intelligence and business analytics support decision making? 414
What is Business Intelligence? 415
The Business Intelligence Environment 415
Business Intelligence and Analytics Capabilities 416
Interactive Session: Technology America’s Cup: The Tension Between Technology and Human Decision Makers 420
Business Intelligence Users 422
Group Decision-Support Systems 425
What are the business benefits of using intelligent techniques in decision making and knowledge management? 426
Expert Systems 426
Case-Based Reasoning 427
Fuzzy Logic Systems 428
Neural Networks 429
Genetic Algorithms 430
Interactive Session: People Facial Recognition Systems: Another Threat to Privacy? 431
Intelligent Agents 433
What types of systems are used for enterprise wide knowledge mana gement and knowledge work, and how do they provide value for businesses? 434
Enterprise-Wide Knowledge Management Systems 434
Knowledge Work Systems 436
Review Summary 438
Key Terms 440
Review Questions 440
Discussion Questions 441
Hands-On MIS Projects 441
Management Decision Problems 441
Improving Decision Making: Using Pivot Tables to Analyze Sales Data 442
Improving Decision Making: Using Intelligent Agents for Comparison Shopping 442
Collaboration and Teamwork Project 442
Business Problem-Solving Case Knowledge Management and Collaboration at Tata Consulting Services 442
IV. Building and Managing Systems\r 447
12. Building Information Systems and Managing Projects 448
Chapter-Opening Case: Girl Scout Cookie Sales Go Digital 449
What are the core problem-solving steps for developing new information systems? 451
Defining and Understanding the Problem 451
Developing Alternative Solutions 453
Evaluating and Choosing Solutions 453
Implementing the Solution 454
What are the alternative methods for building information systems? 457
Traditional Systems Development Life Cycle 457
Prototyping 458
End-User Development 459
Purchasing Solutions: Application Software Packages and Outsourcing 459
Mobile Application Development: Designing for a Multi-Screen World 461
Rapid Application Development for E-Business 462
Interactive Session: Technology Analytics Help the Cincinnati Zoo Know Its Customers 463
What are the principal methodologies for modeling and designing systems? 464
Structured Methodologies 464
Object-Oriented Development 466
Computer-Aided Software Engineering (CASE) 468
How should information systems projects be selected and managed? 468
Project Management Objectives 468
Interactive Session: Organizations Britain’s National Health Service Jettisons Choose and Book System 469
Selecting Projects: Making the Business Case for a New System 471
Managing Project Risk and System-Related Change 474
Review Summary 478
Key Terms 480
Review Questions 480
Discussion Questions 481
Hands-On MIS Projects 481
Management Decision Problems 481
Improving Decision Making: Using Database Software to Design a Customer System for Auto Sales 482
Achieving Operational Excellence: Analyzing Web Site Design and Information Requirements 482
Collaboration and Teamwork Project 482
Business Problem-Solving Case A Shaky Start for Healthcare.gov 483
Glossary 488
Index 505