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Media Movements

Media Movements

María Soledad Segura | Silvio Waisbord

(2016)

Additional Information

Book Details

Abstract

*Winner of the AEJMC-Knudson Latin America Prize 2017*

Social movements throughout contemporary Latin America are successfully influencing and shaping media policy. In this highly original, detailed, and in-depth study, Silvio Waisbord and María Soledad Segura scrutinize the goals, tactics, and impact of civic media movements across the region, demonstrating the full extent of media activism on domestic policy and politics.

Media Movements goes beyond simple conceptions of 'the national' versus 'the global' to reveal the complicated process of media policy-making, and to evaluate the significance of local political elites and citizens, global actors, and legal frameworks.

With success rates varying across the region, the authors offer an assessment of the impact of citizens' mobilization on policy-making, as well as the effects of legislation on ownership, funding, community media, non-profit media, and public media.


María Soledad Segura is professor at Facultad de Ciencias Sociales and Facultad de Ciencias de la Comunicación of Universidad Nacional de Córdoba and is a researcher at Consejo Nacional de Investigaciones Científicas y Técnicas of Argentina. She edited Los medios sin fines de lucro entre la Ley Audiovisual y los decretos. Estrategias, desafíos y debates en el escenario 2009–2015 (2016) and Agitar la palabra. Participación social y democratización de las comunicaciones (2014).

Silvio Waisbord is professor of media and public affairs at George Washington University. His most recent books are Reinventing Professionalism: Journalism and News in Global Perspective (2013), Media Sociology: A Reappraisal (editor, 2014), and Vox populista: Medios, periodismo, democracia (2013).


‘A hugely important, unusually accessible and beautifully written book. It provides perhaps the most comprehensive and robust account that I have come across of the impact of civil society actions on media policy environments and is of interest to readers well beyond Latin America.’
Des Freedman, author of The Contradictions of Media Power

‘This analysis of media reform movements in Latin America provides an essential one-volume introduction to media policy on the continent; a must-read for anyone interested in media policy and power anywhere in the world.’
Sandra Braman, Texas A&M University 

‘An important book for those interested not only in the role of the media in civic life, but also for those concerned with the role of social movement activists in contesting power and in fostering the democratic process both in Latin America and beyond.’
Tristan Anne Borer, author of Media, Mobilization, and Human Rights

‘A well-researched, richly explained and lively presentation of the landscape of media activism in Latin America. Going far beyond arcane policy issues, Media Movements brilliantly demonstrates why media activism is foundational to the vitality and success of all democratic social movements.’
Andrew Calabrese, University of Colorado


Table of Contents

Section Title Page Action Price
Cover Cover
About the Author i
Title Page iii
Copyright iv
Contents v
Acknowledgements vi
Introduction 1
Media movements and policy reform 1
Civil society, citizenship and participation 4
Citizens’ participation in media and information policies 9
The argument 10
The structure of the book 12
1. Limited pluralism and “elite-captured” policies 15
The market model 16
Public media 20
“Third sector” media 24
Limited pluralism 26
A legacy of elite-captured policies 31
Conclusion 37
2. The field of media activism: organizations and demands 39
Organizations 41
Coalitions 46
Demands and the right to communication 50
The field of media activism 58
3. Strategies 62
Issue coalitions 64
Knowledge management 69
Voice and persuasion 73
Advocacy 77
Institutional channels 78
Eclectic strategic toolkits 81
4. Policy reforms 84
Broadcasting reforms 86
Participatory mechanisms in broadcasting policies 92
Freedom of information laws 94
The repeal of contempt laws 97
Failures, compromises, and setbacks 99
Why media movements matter 101
5. Political opportunities 103
The Left in power 105
The complex relationship between media movements and leftist governments 108
When movements find supporting elites 113
When movements lack influential allies 117
Political moments 118
Critical junctures 121
6. Why transnational activism matters 124
Transnational communities of practice 126
Funding 132
Visibility and legitimacy 135
Strategic frames 139
Moral persuasion 140
Why transnational activism matters 143
7. Policy implementation 149
Access to information 151
Freedom of speech laws 154
The implementation of broadcasting reforms 156
The law is not enough 164
Fissures in civil society 165
The significance of citizen participation in policy implementation 168
Conclusion: the contributions of media movements 172
From elite-captured to participatory policy-making? 172
Strengthening institutional competencies 176
The mainstreaming of the rights-based discourse of public communication 180
Questions for media policy research 181
References 186
Interviews 206
Index 208