Abstract

This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.

"This is a much-needed and integrative introductory textbook. It provides a succinct overview of the different psychological theories that ground media psychology research, without sacrificing the complexity of the field or the many questions that arise in a rapidly evolving media landscape. I will definitely incorporate it into my Introduction to Media Psychology course." - Dr Pamela Rutledge, Fielding Graduate University and Director of the Media Psychology Research Center, USA

"Brewer has made an important contribution to a growing field - this book will provide students with an invaluable grounding in Media Psychology." - Stuart Price, Reader in Media Discourse, De Montfort University, UK

"The book provides a fascinating guide to media psychology and introduces a range of subjects central to the A-level syllabus. Brewer combines detailed accounts of core areas (e.g. media influence on eating behavior and violence), with contemporary issues (e.g. celebrity worship) in a clear and engaging style." - Laura Hanson, Head of A-level Psychology, Arnold School, Lancashire, UK