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Media Psychology

Media Psychology

Gayle Brewer


Additional Information

Book Details


This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.

"This is a much-needed and integrative introductory textbook. It provides a succinct overview of the different psychological theories that ground media psychology research, without sacrificing the complexity of the field or the many questions that arise in a rapidly evolving media landscape. I will definitely incorporate it into my Introduction to Media Psychology course." - Dr Pamela Rutledge, Fielding Graduate University and Director of the Media Psychology Research Center, USA

"Brewer has made an important contribution to a growing field - this book will provide students with an invaluable grounding in Media Psychology." - Stuart Price, Reader in Media Discourse, De Montfort University, UK

"The book provides a fascinating guide to media psychology and introduces a range of subjects central to the A-level syllabus. Brewer combines detailed accounts of core areas (e.g. media influence on eating behavior and violence), with contemporary issues (e.g. celebrity worship) in a clear and engaging style." - Laura Hanson, Head of A-level Psychology, Arnold School, Lancashire, UK

Gayle Brewer is a Senior Lecturer at the University of Central Lancashire, UK. She currently leads the 'Psychology of the Media' module and teaches a range of undergraduate and postgraduate courses. Her research is regularly featured in the National and International press.

Table of Contents

Section Title Page Action Price
Cover Cover
Contents vii
List of Figures and Tables viii
Preface ix
Acknowledgments x
Notes on Contributors xi
Introduction 1
Part I: Persuasion and Influence 7
1 Media Violence 9
2 Health Communication 28
3 Body Image and Eating Behavior 48
4 Advertising 63
Part II: Interaction with the Media 81
5 Internet and Interaction 83
6 Computer and Video Games 101
7 Celebrity and Parasocial Relationships 115
Part III: Representation 133
8 Portrayal of Crime 135
9 Racial and Ethnic Stereotyping 151
10 Gender Stereotyping on Television 170
11 Politics 187
12 Research Methodology 207
Glossary 220
References 229
Index 273