Additional Information
Book Details
Abstract
How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? – and just how has the rise of social media impacted upon tourism market research? – and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper.
From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real worl problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases from Australia, New Zealand, Sri Lanka, Austria, Cambodia, South Africa, India and Bulgaria to give you a truly global approach to how tourism theory can be applied in an international context. This is combined with a lively and accessible writing style which will support and guide you through how tourism has been affected and will continue to be shaped by technology, changing government policy and sustainability concerns.
Key features:
- Fully updated content throughout including sustainable tourism, marketing, industry sectors and how social media is impacting upon tourist behaviour.
- Comprehensive coverage of the essential elements of tourism including the social and environmental consequences of tourism, events, transport, accommodation and special interest tourism.
- Each chapter identifies an important classic paper which has acted as a milestone in tourism thinking.
- The academic theory is strongly supported by three case studies per chapter and is accompanied by stunning colour photography and figures helping students to apply their knowledge to real tourism situations.
Chris Cooper is an experienced author and Professor of the Business School at Oxford Brookes University, UK
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| Cover | Cover | ||
| Half Title Page | i | ||
| Title Page | iii | ||
| Copyright Page | iv | ||
| Brief Contents | v | ||
| Contents | vii | ||
| List of Figures and Tables | xii | ||
| Preface | xv | ||
| Case Matrix | xvi | ||
| Publisher's Acknowledgements | xix | ||
| PART 1 Tourism Essentials: An Introduction | 3 | ||
| 1 Tourism Essentials | 4 | ||
| Learning Outcomes | 4 | ||
| Introduction | 5 | ||
| The History of Tourism | 7 | ||
| The Subject of Tourism | 9 | ||
| A Tourism System | 11 | ||
| Definitions of Tourism | 15 | ||
| Spatial Interaction Between the Components of the Tourism System: Tourist Flows | 19 | ||
| Interrelationships and Classifications | 21 | ||
| The Tourist Experience | 24 | ||
| Summary | 25 | ||
| Discussion Questions | 25 | ||
| Annotated Further Reading | 25 | ||
| References Cited | 26 | ||
| PART 2 Destination Essentials | 31 | ||
| 2 The Destination | 32 | ||
| Learning Outcomes | 32 | ||
| Introduction | 33 | ||
| Defining the Destination | 34 | ||
| Common Features of Tourist Destinations | 34 | ||
| Components of the Destination Amalgam | 37 | ||
| The Sustainable Destination | 43 | ||
| The Competitive Destination | 47 | ||
| The Evolving Destination | 49 | ||
| Summary | 52 | ||
| Discussion Questions | 52 | ||
| Annotated Further Reading | 52 | ||
| References Cited | 53 | ||
| 3 The Economic Consequences of Tourism | 56 | ||
| Learning Outcomes | 56 | ||
| Introduction | 57 | ||
| The Supply Side of Tourism: Definitions and Characteristics | 58 | ||
| The Demand Side of Tourism: Measurement Issues | 60 | ||
| The Economic Consequences of Tourism | 62 | ||
| The Economic Benefits of Tourism | 67 | ||
| The Economic Costs of Tourism | 70 | ||
| Summary | 71 | ||
| Discussion Questions | 72 | ||
| Annotated Further Reading | 72 | ||
| References Cited | 73 | ||
| 4 The Environmental Consequences of Tourism | 76 | ||
| Learning Outcomes | 76 | ||
| Introduction | 77 | ||
| The Developing Relationship Between Tourism and the Environment | 78 | ||
| Carrying Capacity | 79 | ||
| Consequences of Tourism for the Environment | 80 | ||
| Environmental Impact Assessment and Auditing | 89 | ||
| Over-arching Issues | 91 | ||
| Summary | 92 | ||
| Discussion Questions | 93 | ||
| Annotated Further Reading | 93 | ||
| References Cited | 94 | ||
| 5 The Social and Cultural Consequences of Tourism | 98 | ||
| Learning Outcomes | 98 | ||
| Introduction | 99 | ||
| Hosts and Guests | 101 | ||
| The Consequences of Tourism for the Host Community | 106 | ||
| Processes of Cultural Change | 111 | ||
| Assessing the Social and Cultural Consequences of Tourism | 114 | ||
| Summary | 114 | ||
| Discussion Questions | 115 | ||
| Annotated Further Reading | 115 | ||
| References Cited | 116 | ||
| 6 Sustainable Tourism | 120 | ||
| Learning Outcomes | 120 | ||
| Introduction | 121 | ||
| Background to Sustainability | 122 | ||
| The Pillars of Sustainability | 124 | ||
| Concepts and Definitions | 125 | ||
| Types of Tourism Sustainability | 128 | ||
| Principles of Sustainable Tourism | 131 | ||
| Implementation of Sustainability | 133 | ||
| The Role of Government in Implementing Sustainable Tourism | 134 | ||
| Contemporary Tools of Sustainable Tourism | 136 | ||
| Summary | 141 | ||
| Discussion Questions | 142 | ||
| Annotated Further Reading | 142 | ||
| References Cited | 143 | ||
| PART 3 Tourism Sector Essentials | 147 | ||
| 7 Attractions | 148 | ||
| Learning Outcomes | 148 | ||
| Introduction | 149 | ||
| Defining Visitor Attractions | 150 | ||
| Characteristics of Visitor Attractions | 150 | ||
| Classifying Visitor Attractions | 153 | ||
| Specific Types of Visitor Attraction | 158 | ||
| Managing Visitor Attractions | 163 | ||
| The Future of Visitor Attractions | 167 | ||
| Summary | 167 | ||
| Discussion Questions | 168 | ||
| Annotated Further Reading | 168 | ||
| References Cited | 169 | ||
| 8 Hospitality | 172 | ||
| Learning Outcomes | 172 | ||
| Introduction | 173 | ||
| Definitions and Scope | 174 | ||
| History of the Hospitality Industry | 175 | ||
| Structure of the Hospitality Industry | 175 | ||
| Hospitality Organisations | 182 | ||
| Managing the Hospitality Industry | 182 | ||
| Hospitality Operations | 188 | ||
| Environmental Issues | 190 | ||
| Summary | 191 | ||
| Discussion Questions | 191 | ||
| Annotated Further Reading | 191 | ||
| References Cited | 192 | ||
| 9 Intermediaries | 196 | ||
| Learning Outcomes | 196 | ||
| Introduction | 197 | ||
| Tourism Distribution Channels | 198 | ||
| Intermediaries | 201 | ||
| Intermediaries: Tour Operators | 202 | ||
| Intermediaries: Travel Agents | 205 | ||
| Integration in the Distribution Channel | 208 | ||
| Technology | 211 | ||
| Future Trends | 214 | ||
| Summary | 215 | ||
| Discussion Questions | 215 | ||
| Annotated Further Reading | 216 | ||
| References Cited | 216 | ||
| 10 Transport | 220 | ||
| Learning Outcomes | 220 | ||
| Introduction | 221 | ||
| Transport Networks | 222 | ||
| Elements of a Transport System | 222 | ||
| Managing Transport Systems: Demand | 224 | ||
| Managing Transport Systems: Transport Costs and Pricing | 225 | ||
| Managing Transport Systems: The Public Sector | 227 | ||
| Transport Modes for Tourism | 229 | ||
| Summary | 240 | ||
| Discussion Questions | 240 | ||
| Annotated Further Reading | 241 | ||
| References Cited | 241 | ||
| 11 Government and Tourism | 244 | ||
| Learning Outcomes | 244 | ||
| Introduction | 245 | ||
| The Role of Government in Tourism | 246 | ||
| Tourism Policy | 247 | ||
| Government Tourism Organisations | 249 | ||
| Contemporary Approaches to Integrated Tourism Governance | 252 | ||
| Tourism Planning | 254 | ||
| The Tourism Planning Process | 259 | ||
| Summary | 262 | ||
| Discussion Questions | 262 | ||
| Annotated Further Reading | 262 | ||
| References Cited | 263 | ||
| PART 4 Tourism Demand and Marketing Essentials | 267 | ||
| 12 Demand | 268 | ||
| Learning Outcomes | 268 | ||
| Introduction | 269 | ||
| Definitions and Concepts | 270 | ||
| The Tourist Consumer Decision Making Process | 272 | ||
| Models of Consumer Behaviour in Tourism | 274 | ||
| An Evaluation of Consumer Behaviour Models in Tourism | 276 | ||
| Determinants of Demand for Tourism | 278 | ||
| Forecasting Tourism Demand | 286 | ||
| Summary | 287 | ||
| Discussion Questions | 288 | ||
| Annotated Further Reading | 288 | ||
| References Cited | 289 | ||
| 13 Tourism Marketing | 292 | ||
| Learning Outcomes | 292 | ||
| Introduction | 293 | ||
| The Concept of Marketing | 294 | ||
| Evolution of Marketing Approaches | 294 | ||
| A Tourism Marketing Gap? | 297 | ||
| Marketing Approaches for Tourism Organisations | 297 | ||
| Market Planning in Tourism and Hospitality | 301 | ||
| Putting it all Together: Tourism Product Markets | 312 | ||
| Summary | 313 | ||
| Discussion Questions | 313 | ||
| Annotated Further Reading | 314 | ||
| References Cited | 314 | ||
| PART 5 Tourism Futures: The Essentials | 319 | ||
| 14 Tourism Futures | 322 | ||
| Learning Outcomes | 322 | ||
| Introduction | 323 | ||
| The Future Drivers of Tourism | 325 | ||
| The Response – Tourism Futures | 331 | ||
| Tourism Market Futures | 331 | ||
| Destination Futures | 334 | ||
| Transport Futures | 335 | ||
| Future Tourism Products | 336 | ||
| Cross-Cutting Issues for Tourism Futures | 337 | ||
| Summary | 340 | ||
| Discussion Questions | 341 | ||
| Annotated Further Reading | 341 | ||
| References Cited | 342 | ||
| Index | 345 |