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Beyond Certification

Beyond Certification

Scott Poynton



Is certification the solution? Can it deliver urgently needed improvements to complex problems like deforestation and the exploitation of people? In this controversial new book, Scott Poynton, founder of The Forest Trust, makes a compelling case for a new approach to social and environmental problems that goes 'beyond certification'. Certification emerged from the 1992 Rio Earth Summit amidst great hope. Since then, despite a proliferation of certification schemes in twenty-five industry sectors, the destructive and irresponsible exploitation of natural and human resources has grown still worse. 'Beyond Certification' reviews the positive aspects of certification, of which there are many, but argues that we can no longer afford to gloss over its failures. The book offers an alternative model, VT-TV, based on Values, Transparency, Transformation and Verification, which the author has been exploring and implementing with over 70 companies and industries around the world. These companies are transforming the story of the raw materials they use -- wood, palm oil, pulp and paper, stone, charcoal, soy, beef, sugar, dairy, rubber, coffee, cocoa and coconut. Mining companies are also exploring this approach, and making decisions aligned with fundamental values and what they know to be right. The results? Trust is emerging as former combatants awake to the importance of working together. Guns have been removed from forests, land set aside for protection, worker rights and conditions improved and long-standing conflicts have been resolved as people confront their legacies. Beyond Certification does not claim that this VT-TV model is the only solution. Rather, it shows how new and seemingly radical thinking can catalyze positive change. Included: * The limits of roundtable certification illustrated with real, practical examples * The intricacies of the change process – how companies move from destructive to more responsible practices * How to implement more holistic, economically effective, durable systems to better protect people and the environment.

Table of Contents

Section Title Page Action Price
Abstract 8
About the Author 10
Acknowledgments 11
Preface 13
Chapter 1 18
Introduction 18
Chapter 2 22
Certification’s Record 22
Chapter 3 33
Moving Beyond Certification 33
V for Values! 33
T for Transparency! 42
T for Transformation! 46
V for Verification! 53
That’s it: VT-TV! 58
Chapter 4 60
Between Two Worlds 60
Chapter 5 67
Setting Spirits Free 67
References 75
Notes 76