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The Business Student's Handbook

The Business Student's Handbook

Sheila Cameron

(2016)

Additional Information

Book Details

Abstract

‭‘It is very clear and easy to understand and well laid out. A good key text.’ ‭
Alison Bragg, Faculty Lead for Employability, Business and Law, De Montfort University

‘Even though I’ve been in the field for 25 years, I found new and engaging ‭information in The Business Student’s Handbook. So no matter how many times  ‭a student has been down this road, I’m confident that they will always find ‭something new here.’

‭Jayne Mothersdale, Governor and Principal Lecturer Learning & Teaching, Leeds ‭Beckett University


‭New edition of the definitive text for business students.

The Business Student’s Handbook brings together personal skills, study skills and employability
‭skills to help you succeed in your academic and professional lives. This handbook is all about
‭applying theory to practice; so you will find it filled with exercises, practical suggestions 
‭and tips.

This new edition covers:

  • ‭Expanded sections on employability and transferable skills to help you become a highly ‭desirable graduate.
  • A strong focus on written and oral communication skills and presentation skills.‭
  • Expanded data analysis and numeracy sections.‭
  • New emphasis on self-management, team work and planning makes this an essential resource ‭for any business student.‭
  • The new TECHSkills boxes focus on your digital skills to ensure you’re making the most of the ‭best tools you can find online.

Additional resources, templates and activities are also available at www.pearsoned.co.uk/cameron


‭Sheila Cameron has worked for the Open University Business ‭School since its inception, now in a part-time role. She is also the ‭author of The MBA Handbook, focusing on postgraduate study
‭and executive education.


Table of Contents

Section Title Page Action Price
Cover Cover
Title Page iii
Copyright Page iv
Brief Contents v
Contents vii
List of figures xiii
Preface xv
Acknowledgements xvii
PART 1 EMPLOYABILITY AND HOW BEST TO MANAGE YOUR LEARNING 2
Chapter 1 Becoming a highly desirable graduate 6
Learning outcomes 7
Employability 9
Key skills and applications for learning and employment 10
Careers within today’s organisations 13
Implications for graduate employment 15
Structure of the book 19
Summary 22
Further information 22
Study resources 23
Chapter 2 Managing yourself and your learning 24
Learning outcomes 25
Self-management skills 26
The classic view of management 28
Basic ideas of control 30
Setting objectives 32
Action planning 36
Motivation 38
Time management 44
Stress management 48
Summary 53
Further information 54
Chapter 3 Learning, reflective practice and professional development 56
Learning outcomes 57
Learning theory 58
Learning styles 62
The role of reflection in learning 66
Tools for reflection 74
Managing your learning 77
Learning opportunities and how to exploit them 78
Organising your file 81
Summary 84
Further information 84
PART 2 ESSENTIAL LEARNING SKILLS 86
Chapter 4 Critical reading and note taking 90
Learning outcomes 91
‘Simple’ reading skills 92
Selecting materials and choosing reading speeds 96
Reading critically 101
Notes and annotations using words and diagrams 107
Avoiding plagiarism 113
Summary 114
Further information 115
Chapter 5 Basic numbers 116
Learning outcomes 117
The importance of numbers 118
Diagnostic exercise 119
The importance of mathematical skills 120
Sources of difficulty 121
Basic mathematical signs, symbols and operations 122
Units 131
Estimating and rounding 131
Fractions, ratios and percentages 133
Using equations 140
Using brackets 144
Spreadsheets and databases 144
Going further 146
Summary 147
Further information 147
Chapter 6 Writing to communicate 150
Learning outcomes 151
Writing as a key transferable skill 152
Elements of communication 153
Assessing your writing skills 155
Basic English 156
General points on style 158
Basic written forms 161
Formal letters 161
Email 164
Essays 168
Reports 170
The serious sin of plagiarism 178
Writing to look good 180
Summary 182
Further information 182
Helpfile 1: Grammar and spelling 183
Helpfile 2: If English is not your native language . . . 192
Chapter 7 Impressing assessors 196
Learning outcomes 197
The aims of assessment 198
Why students fail 199
Improving your assessment technique 202
Deconstructing questions and planning answers 203
Doing well in examinations 210
Viva voce examinations 216
Portfolio assessment 217
Summary 219
Further information 219
Helpfile: Terms commonly used in assessment 220
PART 3 WORKING WITH OTHERS 224
Chapter 8 Talking and listening 228
Learning outcomes 229
The importance of interpersonal skills 230
Active listening 232
Talking 243
Assertiveness 245
Negotiation 254
Networking 255
Summary 258
further information 259
Chapter 9 Team work and leadership 260
Learning outcomes 261
Team working in organisations 262
Discussion groups 264
Formal meetings 270
Task groups 275
Virtual teams 277
Challenges of online collaboration 281
Developing effective groups 282
Managing diversity and conflict 286
Developing your leadership skills 288
Potential hazards of team work 290
Summary 292
Further information 293
Chapter 10 Presenting to an audience 294
Learning outcomes 295
The risks in presentation 296
Structure 298
Delivery technique 299
Effective visual aids 301
Handling questions 305
Virtual presentations and podcasts 306
Poster presentations 307
controlling your nerves 308
Preparation 310
Summary 311
Further information 312
PART 4 CONCEPTUAL SKILLS 314
Chapter 11 Complexity, cases and diagrams 318
Learning outcomes 319
Rational approaches 320
Problem definition: description and diagnosis 323
Description as a basis for diagnosis 324
Diagnosis – exploring causes 327
Making diagrams work for you 335
Case study analysis 339
Summary 347
Further information 347
Chapter 12 Becoming more creative 350
Learning outcomes 351
The need for creativity 352
Creating a creative environment 355
Barriers to creativity 356
Techniques for improving creativity 357
Finding opportunities to be creative 367
Summary 368
Further information 369
Chapter 13 Data, information and decisions 370
Learning outcomes 371
Information versus data 373
Looking for information – academic literature and other sources 378
finding relevant secondary data 385
Interviews 386
Focus groups 389
Questionnaires 390
Developing your information-gathering skills 392
Summary 394
Further information 394
Chapter 14 Making sense of data 396
Learning outcomes 397
‘Lies, damned lies and statistics’ 398
Drawing and using graphs 399
Calculus 403
Frequencies and histograms 408
Bar and column charts 410
Pie charts 414
Summary measures 414
Measures of dispersion 417
Drawing conclusions from figures 419
Levels of significance 420
Developing your inference skills 422
Summary 422
Further information 423
PART 5 INTEGRATING YOUR SKILLS 424
Chapter 15 Managing projects and dissertations 428
Learning outcomes 429
Project teams 430
Group projects 431
Finding a topic 432
Obligations and responsibilities 442
Project proposals 446
Objectives clarification 448
Literature search 449
Data planning 450
Gaining client agreement 451
Chapter 16 Managing your career 462
Learning outcomes 463
Looking forward 464
Reviewing your strengths 466
Reassessing your objectives 467
Finding out about opportunities 469
Becoming more attractive to employers 471
Preparing a good cV 472
completing application forms 475
Interviews and assessment centres 476
Developing your career 480
Summary 482
Further information 483
Answers to test exercises 484
Bibliography 494
Index 498
A 498
B 498
C 499
D 499
E 500
F 501
G 501
H 501
I 501
J 502
K 502
L 502
M 502
N 503
O 503
P 503
Q 504
R 504
S 505
T 505
U 506
V 506
W 506