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Angus & Robertson and the British Trade in Australian Books, 19301970

Angus & Robertson and the British Trade in Australian Books, 19301970

Jason D. Ensor

(2013)

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Book Details

Abstract

‘Angus & Robertson and the British Trade in Australian Books, 1930–1970’ traces the history of the printed book in Australia, particularly the production and business context that mediated Australia’s literary and cultural ties to Britain for much of the twentieth century. This study focuses on the London operations of one of Australia’s premier book publishers of the twentieth century: Angus & Robertson. The book argues that despite the obvious limitations of a British-dominated market, Australian publishers had room to manoeuvre in it. It questions the ways in which Angus & Robertson replicated, challenged or transformed the often highly criticised commercial practices of British publishers in order to develop an export trade for Australian books in the United Kingdom. This book is the answer to the current void in the literary market for a substantial history of Australia’s largest publisher and its role in the development of Australia’s export book trade.


 ‘Jason Ensor’s meticulously researched book provides a publishing history of unprecedented depth, and also demonstrates how transnational Australian literature has always been. The book is also absorbing on a narrative level, as Ensor provides quirky anecdotes about the challenges of producing books that will resonate even today.’ —Nicholas Birns, Eugene Lang College, The New School for Liberal Arts 


Jason D. Ensor holds a BA and MA in Australian studies and a PhD in communication studies from Murdoch University.

http://jasonensor.com/ 


‘Jason Ensor's absorbing study of Angus & Robertson's UK publishing ventures in the mid-twentieth century is a valuable addition to the story of Australian cultural history. It is also a timely contribution to the newly transnational and worldly understanding of what is usually thought of as an iconically nationalist institution, Angus & Robertson. We know that the empire wrote back, but Ensor's study shows us how the empire also published back.’ —Philip Mead, University of Western Australia


‘[A] well-written, dense and painstakingly researched book’ —Miranda Francis, ‘Australian Library Journal’


‘Jason Ensor has written a book that will be of great interest and use, first and foremost, to historians of the book and publishing industries in both Britain and Australia. […] It also highlights the seam of nationalism, streaked with cultural cringe and imperial desire, which runs through Australia’s literary and publishing histories.’ —Kylie Mirmohamadi, ‘Australian Historical Studies’


‘A comprehensive, well-researched and finely grained study that adds significantly to our understanding of the contemporary Anglo-Australian book trade history. Much can be learned perusing its pages.’ —David Finkelstein, University of Dundee


Despite upheavals in ownership over the past three decades, the name Angus & Robertson remains to date the most recognised book-retailing brand in Australia. However, it is little known that through the incredible efforts of everyone involved in the operations of its London agency, Angus & Robertson was, for a time, also the most recognised Australian bookselling and book publishing brand in the commonwealth.

This book documents a distinctive chapter in the history of Australian book publishing as it addresses how the company dealt with the tension between aspirational literary nationalism and the requirements of turning a profit while attempting to get inside the UK literary market. As well as detailing Angus & Robertson’s complete international relations, the book argues that the company’s international business was a much larger, more successful and complicated business than has been acknowledged by previous scholars. It questions the ways in which Angus & Robertson replicated, challenged or transformed the often highly criticised commercial practices of British publishers in order to develop an export trade for Australian books in the United Kingdom.

‘Angus & Robertson and the British Trade in Australian Books, 1930–1970’ is the first of its kind; no other book in the present literary market records a substantial history of Australia’s largest publisher and its role in the development of Australia’s export book trade. Although a unique piece, this volume also complements existing studies on Angus & Robertson, Australian literature and Australian publishing.

Table of Contents

Section Title Page Action Price
FRONT MATTER\r i
Half Title i
Title iii
Copyright iv
CONTENTS v
DRAMATIS PERSONAE vii
PREFACE ix
ACKNOWLEDGEMENTS xi
Chapter 1 THE COMPANY THAT LOVED AUSTRALIAN BOOKS 1
The London Office 5
Place of Publication 6
Wild Flowers in the Heart of London 7
Chapter 2 THE OVERSEAS BOOKS IN AUSTRALIAN PUBLISHING HISTORY 11
Forced to Publish in London 12
Home and Overseas Books 13
Avid Readers 14
Mass-Market Fiction 15
Tariff Board Inquiry, 1930 17
The Failed Case Against Imported Literature 19
Conflicts of Interest 22
Paper Producers and Paper Importers 23
Chapter 3 TRIANGLES OF PUBLISHING AND OTHER STORIES 29
Axis of Publishers 30
William Heinemann 41
Chapter 4 THE WORLD IS MADE OF PAPER RESTRICTIONS 47
Paper Plans 49
Net Book Disagreements 51
The Post-war Anglo-Australian Book Trade 55
From London Advocate to London Bookseller 60
Chapter 5 THE FIRST SALESMAN IN LONDON 63
Chapter 6 THE GETTING OF BOOKSELLING WISDOM 71
Chapter 7 PREPARING FOR ‘OPERATION LONDON’ 83
The Hand that Signed the Agreement 83
‘Operation London’ 86
Chapter 8 THE SHIRALEE IN THE NORTH 91
An Australian Novel in London 95
‘Operation London’ Titles, 1955–1956 97
Chapter 9 A COMMERCIAL AND CULTURAL RELATIONSHIP 101
Stock Transfers and Total Sales 103
‘Operation London,’ 1957–1958 104
London Publishing, 1959–1960 106
Chapter 10 TOMORROW, WHEN LONDON PUBLISHING ENDED 111
Price Disadvantages 112
Profit and Loss, 1954–1960 115
A Profitable Proposition 116
The Reorganisation of London and Sydney 119
A Quite Useless Liability 120
A Reasonably Organised Show 124
Chapter 11 A HOUSE IS REBUILT 127
Closing the Market 129
What to do about London? 131
Australian Companies with Worldwide Interests 135
Frankfurt Book Fair 141
Continental Markets 143
A British Publisher 144
Chapter 12 THE HIDDEN PARTS OF PUBLISHING FORTUNE 147
Turning Full Circle 151
Exporting Books from and to Britain 153
The Export Market Development Scheme 155
Leveraging London Losses for Sydney Profits and the Commonwealth Export Incentives Scheme 158
Chapter 13 LEARNING FROM A DISTANCE 163
Social Contexts 163
Exporting to London 164
The Commonwealth Export Incentives Scheme 165
Publishing in London 166
Legal and Commercial Realities 167
END MATTER\r 169
FIGURES AND TABLES 169
NOTES 185
Preface 185
Chapter 1 The Company that Loved Australian Books 185
Chapter 2 The Overseas Books in Australian Publishing History 187
Chapter 3 Triangles of Publishing and Other Stories 193
Chapter 4 The World is Made of Paper Restrictions 198
Chapter 5 The First Salesman in London 202
Chapter 6 The Getting of Bookselling Wisdom 204
Chapter 7 Preparing for ‘Operation London’ 207
Chapter 8 The Shiralee in the North 209
Chapter 9 A Commercial and Cultural Relationship 211
Chapter 10 Tomorrow, When London Publishing Ended 214
Chapter 11 A House is Rebuilt 217
Chapter 12 The Hidden Parts of Publishing Fortune 222
Chapter 13 Learning from a Distance 226
BIBLIOGRAPHY 229
Angus & Robertson Archives Mitchell Library, State Library of New South Wales 229
National Library of Australia Canberra, Australian Capital Territory 231
The University of Reading 231
Unpublished Theses 232
Newspaper Articles (Trove) 232
General Reading 233
INDEX\r 241