Additional Information
Book Details
Abstract
'This book provides a thoroughly comprehensive guide to managing staff, meetings, motivating people, managing conflict, health and safety and much more' - Nursery Equipment. The book is now even more directed towards the leadership demands on managers, both within the school and in its community setting. New sections have been written to deal with emerging pressures on heads.
Table of Contents
| Section Title | Page | Action | Price |
|---|---|---|---|
| 1 The environment of giving 1 | |||
| 2 Setting out the reasons 8 | |||
| 3 Presenting the message 18 | |||
| 4 Planning a fundraising project 23 | |||
| 5 Asking for support face-to-face: introduction 38 | |||
| 6 Asking people for major support 48 | |||
| 7 Telephone campaigns 61 | |||
| 8 Advertising for donations 69 | |||
| 9 Approaching individual donors 72 | |||
| 10 Doing well with donation boxes 77 | |||
| 11 Organizing fundraising events 81 | |||
| 12 Launching a business: getting away from giving away 98 | |||
| 13 People like to get letters: using direct mail to raise funds 119 | |||
| 14 Direct mail: putting the package together 128 | |||
| 15 Direct mail: after the package is sent 148 | |||
| 16 Securing support from service clubs and other institutions 155 | |||
| 17 Engaging the business community: the potential 160 | |||
| 18 Engaging the business community: the obstacles 175 | |||
| 19 Engaging the business community: effective approaches 183 | |||
| 20 Using the Internet for fundraising 200 | |||
| 21 Getting the job done: working with fundraisers 206 | |||
| 22 Applying for grants: matching the missions 216 | |||
| 23 Sustainability and endowments 232 | |||
| 24 Evaluating fundraising activities 241 | |||
| 25 Sharing the challenges 248 | |||
| Suggested reading and Web sites 260 | |||
| List of Topics 267 | |||
| Acknowledgements 277 |