Menu Expand
The Complete Guide to Business School Presenting

The Complete Guide to Business School Presenting

Stanley K. Ridgley

(2012)

Additional Information

Book Details

Abstract

‘The Complete Guide to Business School Presenting: What your professors don't tell you... What you absolutely must know’ reveals the secret expectations harbored by business school professors when viewing presented material. Designed to offer a competitive advantage to anyone interested in a career in business, this award-winning guide offers a truly unique means of developing powerful presentation skills. It identifies seven verities of speaking that form the bedrock of superior presenting in the twenty-first century, and which imbue any speaker with power, energy and confidence: stance, voice, gesture, expression, movement, appearance and passion. These principles, when studied and applied, can form the foundation of a vast improvement, operating by correlating directly with the inherent values of corporate America.


“A brilliantly warm, witty, spot-on book that will be the one of the best books ever read by business students. The tools, tips, best practices provided here will continue to guide students not just through the challenges of making business school presentations, but in their professional careers as well…where the ability to influence is key to opening the professional opportunities.” —Dr Dawn K. DePasquale, Chief Learning Officer, American University, Washington DC


“Dr Stanley K. Ridgley’s ‘Complete Guide to Business School Presenting’ delivers on its promises – it provides undergraduate and graduate business school students with clear, compelling and comprehensive instruction on how to deliver powerful business school presentations. This is an indispensable tool for all business school students who want to develop an especially powerful professional skill-set to last a lifetime.” —Christine Kuhinka, Global Business and Marketing Communications Leader, The Dow Chemical Company


“‘The Complete Guide to Business School Presenting’ is an ideal book for anyone who would like to feel confident in a professional context. It is a real guidebook that enables business students to develop their presentation skills and themselves. This is also a great resource for business people as it will equip them with knowledge and skills that are much needed in the twenty-first century business world. The material included is a perfect combination of real-life examples, case studies and excellent practical exercises.” —Dr Anatoly Anoshin, Dean of the Institute of Economics and Management, Udmurt State University, Izhevsk, Russia


“Dr Ridgley shares years of experience in brilliant advice on presentation skills. This book should be required reading for all graduate students, especially those in business school. What a wonderful primer! I wish this book was available when I was in school.” —Stephanie Roberson Barnard, co-author of ‘Listen. Write. Present. The Elements for Communicating Science and Technology’


“‘The Complete Guide’ is a unique and distinctive contribution to management literature. It is quite a stunning effort in a neglected area! I will be really surprised if it does not become a rage amongst B-school students. I see great advice in it – comprehensive, direct, and full of empathy and warmth for the young MBA student, as well as for anyone who cares about learning and performing better in the world of organizations.” —M. N. Rao, CEO of Tata Business Support Services, Hyderabad, India


Stanley K. Ridgley is Assistant Clinical Professor of Management at Drexel University’s LeBow College of Business in Philadelphia, PA.


‘The Complete Guide to Business School Presenting: What your professors don't tell you... What you absolutely must know’ reveals the secret expectations harbored by business school professors when viewing your presentations. Offering a competitive advantage to anyone interested in a career in business, this award-winning guide provides a truly unique means of developing powerful presentation skills.

The guide identifies the seven verities of speaking that form the bedrock of superior presenting in the twenty-first century, and which imbue any speaker with power, energy and confidence: stance, voice, gesture, expression, movement, appearance and passion. These presentation techniques can transform a person’s professional life, ignite the potential for landing a higher position, and distinguish a business student from the vast majority of their competitors – all by correlating directly with the inherent values of corporate America.

The book also discusses the utility of business analysis tools, such as “SWOT,” “PEST,” “value chain analysis” and Porter’s “Five Forces,” and demonstrates how to work seamlessly and effectively with PowerPoint to deliver concise and persuasive presentations. It also addresses the innate challenges of working as a group and preparing group presentations – a requirement of all business students and a highly sought-after skill amongst corporate recruiters. In addition, a section on preparing for case competitions – a major rite of passage for business majors and MBAs – is included. The result is a masterpiece of business school wisdom and practicality.

Table of Contents

Section Title Page Action Price
FRONT MATTER\r i
Half Title i
Title iii
Copyright iv
CONTENTS v
PREFACE vii
Special Note to You, the Student ix
ACKNOWLEDGMENTS xi
INTRODUCTION xiii
The Gap xiii
I Talk to You and No One Else… xv
How to Read this Book xvi
Clear, Concise, Memorable xvii
PART I THE WORLD OF PRESENTING 1
1 I HATE PRESENTATIONS 3
Visualization Time: Picture Yourself 5
Fully Within Your Grasp 6
Rid Yourself of Negative Talk 6
Not My Job... 7
The One Superb Skill 8
Transformation Time 8
Your Shrinking World 9
Here’s Why… 10
Who Teaches this Stuff, Anyway? 11
What About Your Professors? 11
The Malaise in Corporate America 12
On the Cusp of Greatness… Or Something Fairly Close 13
Big Ideas 13
2 PUBLIC SPEAKING: THE TWENTY-FIRST CENTURY PRESENTER 15
The Power of Personal Presence 16
Personal presence 16
Who is a Presenter? 18
On-the-Job Presentation Training – And Increased Income 19
The Three Groups 21
Group one: The impossible dream 21
Group two: This is easy stuff! 23
Group three: Into the Power Zone! 25
Then… take the red pill 26
The Source of Advantage Today 27
3 BASICS OF YOUR TALK 29
Structure, Content, Audience 29
Your Presentations 29
Your Framework 32
We Assume Your Paper Is Done… Now It’s Time for the Presentation 33
Packaging Your Analysis 33
Starting – The Beginning 34
Staging – The Middle 36
Stopping – The Ending 38
Your Audience 40
Bad Advice 41
“Don’t put your hand in your pocket… it looks ‘unprofessional’” 42
“Make eye contact” 42
“Move around when you talk” 42
“Just the facts” 42
“The numbers tell the story” 42
“You have too many slides” 43
“Practice your talk in the mirror” 43
Conclusion 43
PART II THE SEVEN SECRETS OF SUCCESSFUL SPEAKERS: FROM STICK-PUPPET TO 3D PRESENTING\r 45
4 STANCE 50
Nonverbal Signaling – It Can be Intentional or Otherwise 51
Stand Tall – Here’s Why 51
Your Current Stance – Does It Help You or Hurt You? 52
Bad Business Stance 53
Bad Influence 54
Leave Behind the Herd of Mediocrity 55
The Power of Body Language – Bend It to Your Will 55
Three Effects 56
Create Positive Energy 57
Building Your Ready Position 59
The Basic Stance 60
The Classic Stance 61
Burn Your Stance into Your Consciousness 61
Do not! 62
You Have Your Foundation – Time to Build 63
The First Step – Your Hands 63
5 VOICE: “I FEEL ESPECIALLY POWERFUL TODAY!” 64
Voice Quality – A Case of “Bad Voice”? 65
Take Your Voice for a Spin 66
Cartoon Voice is Everywhere 67
The Dum-Dum Disease 69
Good News! 69
Why Change? 70
Time for You to Take Control 71
Time to Improve 73
The Basic Changes 75
Techniques 77
Inflection 77
The Verbal Down-Tic 80
The Verbal Grind 80
Pitch and pace 81
Pause 81
Power of the pause 82
Purging 83
Conclusion 84
Further reading on voice 84
6 GESTURE 86
Bad Gesture Goes Way Back 87
What’s Gesture? 89
The Power of Gesture 91
The Foundation 91
Your Repertoire of Gestures 92
Your Attitude 95
Conclusion 96
Further reading on gesture 96
7 EXPRESSION 97
Bad Expression 98
Lost Ancient Secrets 98
A Curl of the Lip… 99
Earnestness 100
Eyes, Mouth, Brow – Your Secret Weapons 102
Smile 102
Eyes and brow 103
Frown 104
How to Develop Earnestness 104
Drama 105
Life. Variety. Intensity. Color. 106
Conclusion 107
Further reading on expression 107
8 MOVEMENT: NO MORE STICK-PUPPET PRESENTING 108
Don’t Mimic Steve Jobs 109
From Stick Puppets… to 3D Presenting 111
The Four Spaces 111
Broad Movement 114
Avoid Visual Monotony 116
Conclusion 117
9 APPEARANCE 118
College Cues 119
Dress for Success 120
External Factors of Professional Appearance 120
Adapting to Your Audience’s Expectations 121
Internal Factors of Professional Appearance 122
The Solution to the Fear 123
Self-Confidence versus Self-Consciousness 124
Conclusion 126
Further reading on image and appearance 127
10 PASSION: EVOKING EMOTION, DISPLAYING EARNESTNESS 128
Passion Is Passion Is Passion 129
The Twin Pillars of Passion – Emotion and Earnestness 130
A World of Business Automatons? 131
Seize the Power 132
The Emotions 133
Earnestness 135
Conclusion 136
Introduction 45
Time to Sharpen Your Style 46
Embracing Change 47
The Secret Elements of Style 47
Style Synergy 48
PART III THE STORY 137
11 STORYTELLING I: THE SECRET WEAPON 140
Your Caveat 140
The Single Most Powerful Story 141
Why Tell Stories? 142
Six Powerful Words for Presentations 143
Our Definition of Story 144
How Can We Use Stories? 146
12 STORYTELLING II: WHAT KINDS OF STORIES? 149
It’s Great And All – But How Can I Use It? 150
Story Punch 151
Story Structure 151
Hero, Plot, Action, Solution 152
Put People in the Story 153
And the Hero Is… 153
My Arsenal of Stories 153
Your personal story 154
Story moments 155
Goose and golden egg 156
Theme Story 157
Some story themes 157
Rags to riches 158
The lost cause 158
The underdog 158
The accidental hero 158
The lesson learned 159
Failure and redemption 159
The hero’s quest 159
Conclusion 160
Further reading on storytelling 161
13 STORYTELLING III: HOW DO WE TELL A STORY? 162
Position the Audience with Sensory Involvement 162
Engaging the Senses 163
WIIFY – What’s In It For You? 165
What is Your Story? 167
The Most Important Point – Your MIP 168
Imagery – It’s Time to Word-Paint Your MIP 170
Concreteness 171
Marketing Deodorant 173
Conclusion 175
Introduction 137
What Is A Story? 138
The Science behind Storytelling 138
PART IV GROUP PRESENTATIONS 177
Introduction\r 177
14 THE CURSE AND BLESSING OF GROUP PRESENTATIONS 179
The Challenge of Group Presentations 179
Why the Group Presentation? It’s a Complex World 180
The Second-Most-Desired Skill 181
What would you rather be doing? 182
Uncertainty: The Source of Dysfunction, Dissatisfaction and Anger 183
Some basics: What is a group presentation? 183
Audience 184
Podium / lectern 185
Command position 185
Projection screen 185
Conclusion 186
15 GROUP PRESENTATIONS I: GETTING READY 187
Group Dynamics – “How come I never get a good group?” 187
How to Attack the Problem of the “Case” 188
What’s going on here? 189
Preparation 190
“How come I never get assigned an interesting topic?” 191
Your presentation framework 192
What to include 193
This time Procrustes has it right 194
Practice 195
Moving On… 197
16 GROUP PRESENTATIONS II: WHAT TO DO? 198
Your Section of the Presentation 198
Beginnings, Middles, and Ends 200
Your beginning 200
Random facts 201
Let’s start – Put the “pow” in power 201
Your money line 202
The situation statement 203
Your middle 205
Your conclusion 205
What to Wear 206
What to Do 206
Your entry 207
Common Errors 208
The Question and Answer Session 210
Conclusion 212
17 TOOLS OF ANALYSIS: ORIENT, ELIMINATE, EMPHASIZE, COMPARE 213
The PowerPoint Challenge 213
The first thing – There is certitude 214
Visual Aids 215
Your slides 217
Orient, eliminate, emphasize and compare 218
Your tools of analysis 219
Your interaction with your slides 220
Display the results 220
Simple. Clear. Direct 221
Avoid tool rut 221
SWOT 222
Displaying your SWOT 223
“The environmental scan” 225
Industry analysis (Porter’s Five Forces) 225
PEST 225
Value chain analysis 226
Financial analysis 229
Apply the Formula 230
Conclusion 231
Further reading on PowerPoint and analytical tools 231
18 THE CASE COMPETITION 233
How It Works 233
Principles 234
Preparation 235
Phase 1: Lead-in to the competition 235
Phase 2: The case 237
Phase 3: The presentation 238
Positive attitude 239
Musical chairs 240
Practice 240
Q&A 241
Delivery 242
Further reading on case competitions 242
CONCLUSION\r 243
END MATTER\r 245
GLOSSARY 245
“What Does That Mean?”: A Presentations Glossary of Who, What, Where and How 245
INDEX 255