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Abstract
‘The Complete Guide to Business School Presenting: What your professors don't tell you... What you absolutely must know’ reveals the secret expectations harbored by business school professors when viewing presented material. Designed to offer a competitive advantage to anyone interested in a career in business, this award-winning guide offers a truly unique means of developing powerful presentation skills. It identifies seven verities of speaking that form the bedrock of superior presenting in the twenty-first century, and which imbue any speaker with power, energy and confidence: stance, voice, gesture, expression, movement, appearance and passion. These principles, when studied and applied, can form the foundation of a vast improvement, operating by correlating directly with the inherent values of corporate America.
“A brilliantly warm, witty, spot-on book that will be the one of the best books ever read by business students. The tools, tips, best practices provided here will continue to guide students not just through the challenges of making business school presentations, but in their professional careers as well…where the ability to influence is key to opening the professional opportunities.” —Dr Dawn K. DePasquale, Chief Learning Officer, American University, Washington DC
“Dr Stanley K. Ridgley’s ‘Complete Guide to Business School Presenting’ delivers on its promises – it provides undergraduate and graduate business school students with clear, compelling and comprehensive instruction on how to deliver powerful business school presentations. This is an indispensable tool for all business school students who want to develop an especially powerful professional skill-set to last a lifetime.” —Christine Kuhinka, Global Business and Marketing Communications Leader, The Dow Chemical Company
“‘The Complete Guide to Business School Presenting’ is an ideal book for anyone who would like to feel confident in a professional context. It is a real guidebook that enables business students to develop their presentation skills and themselves. This is also a great resource for business people as it will equip them with knowledge and skills that are much needed in the twenty-first century business world. The material included is a perfect combination of real-life examples, case studies and excellent practical exercises.” —Dr Anatoly Anoshin, Dean of the Institute of Economics and Management, Udmurt State University, Izhevsk, Russia
“Dr Ridgley shares years of experience in brilliant advice on presentation skills. This book should be required reading for all graduate students, especially those in business school. What a wonderful primer! I wish this book was available when I was in school.” —Stephanie Roberson Barnard, co-author of ‘Listen. Write. Present. The Elements for Communicating Science and Technology’
“‘The Complete Guide’ is a unique and distinctive contribution to management literature. It is quite a stunning effort in a neglected area! I will be really surprised if it does not become a rage amongst B-school students. I see great advice in it – comprehensive, direct, and full of empathy and warmth for the young MBA student, as well as for anyone who cares about learning and performing better in the world of organizations.” —M. N. Rao, CEO of Tata Business Support Services, Hyderabad, India
Stanley K. Ridgley is Assistant Clinical Professor of Management at Drexel University’s LeBow College of Business in Philadelphia, PA.
‘The Complete Guide to Business School Presenting: What your professors don't tell you... What you absolutely must know’ reveals the secret expectations harbored by business school professors when viewing your presentations. Offering a competitive advantage to anyone interested in a career in business, this award-winning guide provides a truly unique means of developing powerful presentation skills.
The guide identifies the seven verities of speaking that form the bedrock of superior presenting in the twenty-first century, and which imbue any speaker with power, energy and confidence: stance, voice, gesture, expression, movement, appearance and passion. These presentation techniques can transform a person’s professional life, ignite the potential for landing a higher position, and distinguish a business student from the vast majority of their competitors – all by correlating directly with the inherent values of corporate America.
The book also discusses the utility of business analysis tools, such as “SWOT,” “PEST,” “value chain analysis” and Porter’s “Five Forces,” and demonstrates how to work seamlessly and effectively with PowerPoint to deliver concise and persuasive presentations. It also addresses the innate challenges of working as a group and preparing group presentations – a requirement of all business students and a highly sought-after skill amongst corporate recruiters. In addition, a section on preparing for case competitions – a major rite of passage for business majors and MBAs – is included. The result is a masterpiece of business school wisdom and practicality.
Table of Contents
Section Title | Page | Action | Price |
---|---|---|---|
FRONT MATTER\r | i | ||
Half Title | i | ||
Title | iii | ||
Copyright | iv | ||
CONTENTS | v | ||
PREFACE | vii | ||
Special Note to You, the Student | ix | ||
ACKNOWLEDGMENTS | xi | ||
INTRODUCTION | xiii | ||
The Gap | xiii | ||
I Talk to You and No One Else… | xv | ||
How to Read this Book | xvi | ||
Clear, Concise, Memorable | xvii | ||
PART I THE WORLD OF PRESENTING | 1 | ||
1 I HATE PRESENTATIONS | 3 | ||
Visualization Time: Picture Yourself | 5 | ||
Fully Within Your Grasp | 6 | ||
Rid Yourself of Negative Talk | 6 | ||
Not My Job... | 7 | ||
The One Superb Skill | 8 | ||
Transformation Time | 8 | ||
Your Shrinking World | 9 | ||
Here’s Why… | 10 | ||
Who Teaches this Stuff, Anyway? | 11 | ||
What About Your Professors? | 11 | ||
The Malaise in Corporate America | 12 | ||
On the Cusp of Greatness… Or Something Fairly Close | 13 | ||
Big Ideas | 13 | ||
2 PUBLIC SPEAKING: THE TWENTY-FIRST CENTURY PRESENTER | 15 | ||
The Power of Personal Presence | 16 | ||
Personal presence | 16 | ||
Who is a Presenter? | 18 | ||
On-the-Job Presentation Training – And Increased Income | 19 | ||
The Three Groups | 21 | ||
Group one: The impossible dream | 21 | ||
Group two: This is easy stuff! | 23 | ||
Group three: Into the Power Zone! | 25 | ||
Then… take the red pill | 26 | ||
The Source of Advantage Today | 27 | ||
3 BASICS OF YOUR TALK | 29 | ||
Structure, Content, Audience | 29 | ||
Your Presentations | 29 | ||
Your Framework | 32 | ||
We Assume Your Paper Is Done… Now It’s Time for the Presentation | 33 | ||
Packaging Your Analysis | 33 | ||
Starting – The Beginning | 34 | ||
Staging – The Middle | 36 | ||
Stopping – The Ending | 38 | ||
Your Audience | 40 | ||
Bad Advice | 41 | ||
“Don’t put your hand in your pocket… it looks ‘unprofessional’” | 42 | ||
“Make eye contact” | 42 | ||
“Move around when you talk” | 42 | ||
“Just the facts” | 42 | ||
“The numbers tell the story” | 42 | ||
“You have too many slides” | 43 | ||
“Practice your talk in the mirror” | 43 | ||
Conclusion | 43 | ||
PART II THE SEVEN SECRETS OF SUCCESSFUL SPEAKERS: FROM STICK-PUPPET TO 3D PRESENTING\r | 45 | ||
4 STANCE | 50 | ||
Nonverbal Signaling – It Can be Intentional or Otherwise | 51 | ||
Stand Tall – Here’s Why | 51 | ||
Your Current Stance – Does It Help You or Hurt You? | 52 | ||
Bad Business Stance | 53 | ||
Bad Influence | 54 | ||
Leave Behind the Herd of Mediocrity | 55 | ||
The Power of Body Language – Bend It to Your Will | 55 | ||
Three Effects | 56 | ||
Create Positive Energy | 57 | ||
Building Your Ready Position | 59 | ||
The Basic Stance | 60 | ||
The Classic Stance | 61 | ||
Burn Your Stance into Your Consciousness | 61 | ||
Do not! | 62 | ||
You Have Your Foundation – Time to Build | 63 | ||
The First Step – Your Hands | 63 | ||
5 VOICE: “I FEEL ESPECIALLY POWERFUL TODAY!” | 64 | ||
Voice Quality – A Case of “Bad Voice”? | 65 | ||
Take Your Voice for a Spin | 66 | ||
Cartoon Voice is Everywhere | 67 | ||
The Dum-Dum Disease | 69 | ||
Good News! | 69 | ||
Why Change? | 70 | ||
Time for You to Take Control | 71 | ||
Time to Improve | 73 | ||
The Basic Changes | 75 | ||
Techniques | 77 | ||
Inflection | 77 | ||
The Verbal Down-Tic | 80 | ||
The Verbal Grind | 80 | ||
Pitch and pace | 81 | ||
Pause | 81 | ||
Power of the pause | 82 | ||
Purging | 83 | ||
Conclusion | 84 | ||
Further reading on voice | 84 | ||
6 GESTURE | 86 | ||
Bad Gesture Goes Way Back | 87 | ||
What’s Gesture? | 89 | ||
The Power of Gesture | 91 | ||
The Foundation | 91 | ||
Your Repertoire of Gestures | 92 | ||
Your Attitude | 95 | ||
Conclusion | 96 | ||
Further reading on gesture | 96 | ||
7 EXPRESSION | 97 | ||
Bad Expression | 98 | ||
Lost Ancient Secrets | 98 | ||
A Curl of the Lip… | 99 | ||
Earnestness | 100 | ||
Eyes, Mouth, Brow – Your Secret Weapons | 102 | ||
Smile | 102 | ||
Eyes and brow | 103 | ||
Frown | 104 | ||
How to Develop Earnestness | 104 | ||
Drama | 105 | ||
Life. Variety. Intensity. Color. | 106 | ||
Conclusion | 107 | ||
Further reading on expression | 107 | ||
8 MOVEMENT: NO MORE STICK-PUPPET PRESENTING | 108 | ||
Don’t Mimic Steve Jobs | 109 | ||
From Stick Puppets… to 3D Presenting | 111 | ||
The Four Spaces | 111 | ||
Broad Movement | 114 | ||
Avoid Visual Monotony | 116 | ||
Conclusion | 117 | ||
9 APPEARANCE | 118 | ||
College Cues | 119 | ||
Dress for Success | 120 | ||
External Factors of Professional Appearance | 120 | ||
Adapting to Your Audience’s Expectations | 121 | ||
Internal Factors of Professional Appearance | 122 | ||
The Solution to the Fear | 123 | ||
Self-Confidence versus Self-Consciousness | 124 | ||
Conclusion | 126 | ||
Further reading on image and appearance | 127 | ||
10 PASSION: EVOKING EMOTION, DISPLAYING EARNESTNESS | 128 | ||
Passion Is Passion Is Passion | 129 | ||
The Twin Pillars of Passion – Emotion and Earnestness | 130 | ||
A World of Business Automatons? | 131 | ||
Seize the Power | 132 | ||
The Emotions | 133 | ||
Earnestness | 135 | ||
Conclusion | 136 | ||
Introduction | 45 | ||
Time to Sharpen Your Style | 46 | ||
Embracing Change | 47 | ||
The Secret Elements of Style | 47 | ||
Style Synergy | 48 | ||
PART III THE STORY | 137 | ||
11 STORYTELLING I: THE SECRET WEAPON | 140 | ||
Your Caveat | 140 | ||
The Single Most Powerful Story | 141 | ||
Why Tell Stories? | 142 | ||
Six Powerful Words for Presentations | 143 | ||
Our Definition of Story | 144 | ||
How Can We Use Stories? | 146 | ||
12 STORYTELLING II: WHAT KINDS OF STORIES? | 149 | ||
It’s Great And All – But How Can I Use It? | 150 | ||
Story Punch | 151 | ||
Story Structure | 151 | ||
Hero, Plot, Action, Solution | 152 | ||
Put People in the Story | 153 | ||
And the Hero Is… | 153 | ||
My Arsenal of Stories | 153 | ||
Your personal story | 154 | ||
Story moments | 155 | ||
Goose and golden egg | 156 | ||
Theme Story | 157 | ||
Some story themes | 157 | ||
Rags to riches | 158 | ||
The lost cause | 158 | ||
The underdog | 158 | ||
The accidental hero | 158 | ||
The lesson learned | 159 | ||
Failure and redemption | 159 | ||
The hero’s quest | 159 | ||
Conclusion | 160 | ||
Further reading on storytelling | 161 | ||
13 STORYTELLING III: HOW DO WE TELL A STORY? | 162 | ||
Position the Audience with Sensory Involvement | 162 | ||
Engaging the Senses | 163 | ||
WIIFY – What’s In It For You? | 165 | ||
What is Your Story? | 167 | ||
The Most Important Point – Your MIP | 168 | ||
Imagery – It’s Time to Word-Paint Your MIP | 170 | ||
Concreteness | 171 | ||
Marketing Deodorant | 173 | ||
Conclusion | 175 | ||
Introduction | 137 | ||
What Is A Story? | 138 | ||
The Science behind Storytelling | 138 | ||
PART IV GROUP PRESENTATIONS | 177 | ||
Introduction\r | 177 | ||
14 THE CURSE AND BLESSING OF GROUP PRESENTATIONS | 179 | ||
The Challenge of Group Presentations | 179 | ||
Why the Group Presentation? It’s a Complex World | 180 | ||
The Second-Most-Desired Skill | 181 | ||
What would you rather be doing? | 182 | ||
Uncertainty: The Source of Dysfunction, Dissatisfaction and Anger | 183 | ||
Some basics: What is a group presentation? | 183 | ||
Audience | 184 | ||
Podium / lectern | 185 | ||
Command position | 185 | ||
Projection screen | 185 | ||
Conclusion | 186 | ||
15 GROUP PRESENTATIONS I: GETTING READY | 187 | ||
Group Dynamics – “How come I never get a good group?” | 187 | ||
How to Attack the Problem of the “Case” | 188 | ||
What’s going on here? | 189 | ||
Preparation | 190 | ||
“How come I never get assigned an interesting topic?” | 191 | ||
Your presentation framework | 192 | ||
What to include | 193 | ||
This time Procrustes has it right | 194 | ||
Practice | 195 | ||
Moving On… | 197 | ||
16 GROUP PRESENTATIONS II: WHAT TO DO? | 198 | ||
Your Section of the Presentation | 198 | ||
Beginnings, Middles, and Ends | 200 | ||
Your beginning | 200 | ||
Random facts | 201 | ||
Let’s start – Put the “pow” in power | 201 | ||
Your money line | 202 | ||
The situation statement | 203 | ||
Your middle | 205 | ||
Your conclusion | 205 | ||
What to Wear | 206 | ||
What to Do | 206 | ||
Your entry | 207 | ||
Common Errors | 208 | ||
The Question and Answer Session | 210 | ||
Conclusion | 212 | ||
17 TOOLS OF ANALYSIS: ORIENT, ELIMINATE, EMPHASIZE, COMPARE | 213 | ||
The PowerPoint Challenge | 213 | ||
The first thing – There is certitude | 214 | ||
Visual Aids | 215 | ||
Your slides | 217 | ||
Orient, eliminate, emphasize and compare | 218 | ||
Your tools of analysis | 219 | ||
Your interaction with your slides | 220 | ||
Display the results | 220 | ||
Simple. Clear. Direct | 221 | ||
Avoid tool rut | 221 | ||
SWOT | 222 | ||
Displaying your SWOT | 223 | ||
“The environmental scan” | 225 | ||
Industry analysis (Porter’s Five Forces) | 225 | ||
PEST | 225 | ||
Value chain analysis | 226 | ||
Financial analysis | 229 | ||
Apply the Formula | 230 | ||
Conclusion | 231 | ||
Further reading on PowerPoint and analytical tools | 231 | ||
18 THE CASE COMPETITION | 233 | ||
How It Works | 233 | ||
Principles | 234 | ||
Preparation | 235 | ||
Phase 1: Lead-in to the competition | 235 | ||
Phase 2: The case | 237 | ||
Phase 3: The presentation | 238 | ||
Positive attitude | 239 | ||
Musical chairs | 240 | ||
Practice | 240 | ||
Q&A | 241 | ||
Delivery | 242 | ||
Further reading on case competitions | 242 | ||
CONCLUSION\r | 243 | ||
END MATTER\r | 245 | ||
GLOSSARY | 245 | ||
“What Does That Mean?”: A Presentations Glossary of Who, What, Where and How | 245 | ||
INDEX | 255 |